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All Journal Juripol (Jurnal Institusi Politeknik Ganesha Medan) Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Jurnal Darma Agung Jurnal Ekonomi Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Pengabdian Pada Masyarakat METHABDI
Renny Lubis
Universitas Amir Hamzah
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengaruh Harga Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Skincare pada Konsumen Gen Z di Kota Medan Cornelia Shia Lovely; Jamaluddin Jamaluddin; Cindy Cindy; Richelyn Richelyn; Renny Lubis
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10853

Abstract

Penelitian ini dilakukan dengan tujuan agar ada tidaknya pengaruh yang diterima keputusan pembelian skincare pada konsumen Generasi Z di Kota Medan dari harga, citra merek, dan kualitas produk bisa diketahui. Penelitian kuantitatif merupakan pendekatan yang diimplementasikan oleh penelitian ini dengan memanfaatkan metode deskriptif-asosiatif. Sampel penelitian ditentukan dengan mengimplementasikan non-probability sampling dengan memanfaatkan pendekatan purposive sampling pada 150 responden, dimana rumus Hair et al dijadikan sebagai acuan dalam menentukan kriteria pengambilan sampel. Data penelitian ini dianalisis dengan memanfaatkan Software SPSS melalui uji normalitas, multikolinearitas, heteroskedastisitas, dan autokorelasi yang termuat di dalam uji asumsi klasik, uji validitas dan reliabilitas serta analisis regresi linier berganda. Temuan penelitian memperlihatkan bahwa keputusan pembelian menerima pengaruh positif signifikan dari harga, citra merek, dan kualitas produk secara parsial. Keputusan pembelian bisa menerima dampak paling dominan dari kualitas produk. Keputusan pembelian dengan nilai kontribusi menerima pengaruh signifikan dari ketiga variabel independen itu secara simultan sebanyak 84,4%, di lain sisi faktor lain di luar model penelitian bisa menerangkan 15,6% sisanya. Temuan ini menegaskan bahwa perilaku konsumsi skincare pada Generasi Z di Kota Medan terbukti bisa ditentukan oleh kombinasi harga yang kompetitif, citra merek yang kuat, dan kualitas produk.
Edukasi & Pendampingan Pengelolaan Keuangan Keluarga Sebagai Upaya Menigkatkan Kesejahteraan Rumah Tangga di Kelurahan Sari Rejo Medan Dina Rosmaneliana; Renny Lubis; Susan Novrini; Jamaluddin Jamaluddin
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 6 No 1 (2026): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol6No1.pp74-81

Abstract

Good family financial management is a crucial factor in improving household well-being. However, many people lack adequate financial literacy, often experiencing difficulty effectively managing income and expenses. This can lead to family economic instability, low savings rates, increased consumer behavior, and a lack of preparedness for urgent needs and future planning. This lack of understanding of financial management prevents people from optimally utilizing their income to improve their family's quality of life. This community service activity aims to provide education and guidance on family financial management to the community in Sari Rejo Village. The methods used in this activity include counseling, training, discussions, and direct assistance in preparing a simple and applicable household budget. The material provided covers financial planning, expense management, financial recording, controlling consumer spending, and the importance of simple savings and investments. The results of the activity indicate an increase in community understanding of the basic concepts of financial literacy and family financial management practices. Participants are beginning to be able to distinguish between needs and wants, allocate income more wisely, and prepare a family financial budget. In addition, there have been positive changes in financial behavior, such as the habit of saving regularly and recording daily expenses. This program is expected to improve household welfare and encourage sustainable financial independence in the community.
Pemberdayaan Petani Lokal melalui Digital Marketing di Desa Karang Anyar Kecamatan Beringin Kabupaten Deli Serdang Jamaluddin Jamaluddin; Renny Lubis; Susan Novrini; Pinondang Nainggolan; Reyndi Fernando Santoso
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i4.6890

Abstract

This community service program was implemented with the aim of improving the skills of local farmers in Karang Anyar Village in utilizing digital marketing to expand the market for agricultural products. The main challenges faced by partners were limited technological understanding, dependence on middlemen, and limited market access, which made product prices less competitive. Activities were carried out through training, mentoring in digital content creation, introduction to e-commerce, and implementation of social media-based marketing strategies. Methods used included an extension approach, hands-on training, and performance evaluation through online sales monitoring. The results of the program showed an increase in farmers' understanding of smartphone use, 78% of participants were able to create product photo content, and 65% had registered on digital platforms such as Facebook Marketplace, WhatsApp Business, and Tokopedia. Furthermore, sales increased by an average of 20% within one month of the program. In conclusion, digital marketing has proven to be an effective strategy for increasing the competitiveness of local farmers in the digital economy era. This program is recommended to be continued through ongoing partnerships with village officials and farmer groups.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN WARGA SUMATERA UTARA MENGGUNAKAN JASA PT SPRING ISLAND TRAVEL MEDAN UNTUK BEROBAT KE PENANG Beatrice Augustine Lauryll; Jamaluddin Jamaluddin; Willy Febrian Wijaya; Renny Lubis
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/5yq9hp02

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi keputusan warga Sumatera Utara dalam memilih menggunakan jasa PT Spring Island Travel Medan untuk perawatan medis di Penang, Malaysia. Metodologi yang digunakan adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada 400 responden yang pernah menggunakan layanan tersebut, dengan teknik sampling purposive dan accidental sampling. Analisis data dilakukan menggunakan regresi linear berganda untuk menguji pengaruh biaya, kualitas layanan kesehatan, kemudahan akses, dan rekomendasi sosial terhadap keputusan penggunaan jasa. Hasil analisis menunjukkan bahwa kualitas layanan dan rekomendasi sosial memiliki pengaruh signifikan, sedangkan biaya dan kemudahan akses menunjukkan pengaruh yang lebih rendah. Temuan ini memberikan masukan penting bagi penyedia layanan kesehatan lintas batas dalam meningkatkan daya saing dan kepuasan pasien.
Co-Authors Beatrice Augustine Lauryll Cindy Cindy Cornelia Shia Lovely Dina Rosmaneliana Iswandi idris Jamaluddin Jamaluddin Khairunnida Muh. Abduh Anwar Muhammad Asir Muthalib, Dzulfikri Azis Pinondang Nainggolan Putra Chairy Putra, Halim Dwi Reyndi Fernando Santoso Richelyn Richelyn Rizaldy Khair Ruri Aditya Sari Sariyanto Sri Hartini Susan Novrini Willy Febrian Wijaya