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All Journal At-Tadbir : jurnal ilmiah manajemen Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Periyadi Periyadi
Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Strategi Promosi Dan Harga Terhadap Keputusan Pembelian Yang Dimediasi Oleh Minat Beli Kain Sasirangan Bordir Periyadi Periyadi; Junaidi Junaidi; Noorlaily Maulida
At-Tadbir : jurnal ilmiah manajemen Vol 4, No 2 (2020): At-Tadbir : jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (493.025 KB) | DOI: 10.31602/atd.v4i2.2907

Abstract

The main objective of this research is to examine and analyze how much promotion strategy and price influence purchasing decisions mediated by buying interest in embroidery sasirangan fabrics. The method used in this research is quantitative research with a formal research procedure design that contains clear definitions of research objectives and information needs. To answer and achieve the research objectives, regression analysis will be used. The object of this research is the consumer or potential consumer of the Sasirangan Embroidered cloth "Bunga Bangkal Sasirangan" in the Bangkal Cempaka Village, Banjarbaru, South Kalimantan. From the research results, it is known that the promotion strategy directly affects the buying interest of Sasirangan cloth, while the price does not have a significant effect. The ability of the purchase intention variable as a mediator shows that the purchase intention variable can only mediate the effect of promotional strategies on purchasing decisionsKeywords: Promotion Strategy, Price, Purchase Decision, Buying Interest.
Pemberdayaan Dan Peningkatan Ekonomi Masyarakat Melalui Ide Dan Inovasi Baru Produk Dari Bahan Dasar Purun Untuk Ibu-Ibu Di Kampung Purun Kelurahan Palm Banjarbaru Mohammad Zainul; Periyadi Periyadi
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 1 (2024): Maret : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i1.836

Abstract

Palm Village is one of the areas in Palam District, Banjarbaru City, South Kalimantan Province which can be reached by land about 5 km from the Kalimantan Islamic University MAB Banjarbaru. The source of livelihood for the villagers is in the field of handicrafts. Purun is a type of wild plant that grows in swamps. Purun is found in many swamp areas in South Kalimantan. In the dry season, purun is very flammable and causes a lot of smoke which is detrimental to health, traffic and even flights. Purun can be processed into a variety of interesting woven crafts such as mats, sandals, handbags and so on. One of the villages that is a center for purun crafts is Palam Village. The people of Palam Village have been familiar with crafts from this purun material for generations, which are generally made into mats with various motif.
Co-Authors Junaidi Junaidi Mohammad Zainul Noorlaily Maulida