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All Journal Jurnal Pengabdian Al-Ikhlas Munaddhomah: Jurnal Manajemen Pendidikan Islam
Farida Yulianti
Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
Religion Economics, Econometrics & Finance Education Engineering Health Professions Social Sciences Other

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PELATIHAN MERANCANG USAHA KECIL BAGI SANTRI DI PESANTREN AL HIKMAH BANJARMASIN Rahmi Widyanti; Farida Yulianti; Basuki Basuki; Husnurrofiq Husnurrofiq
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 9, No 2 (2023): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jpaiuniska.v9i2.13104

Abstract

Business planning is very important as to start run both small and large aims to make a profit. To find out the extent of the benefits derived from the business / business that is run requires careful recording. The recording of both business expenses and income must be done carefully so that the analysis and calculation of profit and loss of the business carried out with results that reflect the business potential. Pesantren Al Hikmah sub-district is located in Banjarmasin City, an trading area, where most of the population (57%) live in small medium entrepreneurship and most (53%) of them (families) depend their livelihoods / livelihoods from the land as traditional traders. Thus, there has been an outreach and counseling about designing small businesses by a group of community, but it has not provided adequate results. This is due to not doing a good business analysis. Through community service activities it seeks to provide knowledge about how to analyze or calculate the price of a product so that it can benefit the producers.                                                                                                                         Kata kunci : Business Planning, Student and Community
PELATIHAN MERANCANG USAHA KECIL BAGI SANTRI DI PESANTREN AL HIKMAH BANJARMASIN Rahmi Widyanti; Farida Yulianti; Basuki Basuki; Husnurrofiq Husnurrofiq
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 9, No 2 (2023): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jpaiuniska.v9i2.13104

Abstract

Business planning is very important as to start run both small and large aims to make a profit. To find out the extent of the benefits derived from the business / business that is run requires careful recording. The recording of both business expenses and income must be done carefully so that the analysis and calculation of profit and loss of the business carried out with results that reflect the business potential. Pesantren Al Hikmah sub-district is located in Banjarmasin City, an trading area, where most of the population (57%) live in small medium entrepreneurship and most (53%) of them (families) depend their livelihoods / livelihoods from the land as traditional traders. Thus, there has been an outreach and counseling about designing small businesses by a group of community, but it has not provided adequate results. This is due to not doing a good business analysis. Through community service activities it seeks to provide knowledge about how to analyze or calculate the price of a product so that it can benefit the producers.                                                                                                                         Kata kunci : Business Planning, Student and Community
Optimizing Social Media and School Websites for Promotional Branding in Indonesian Madrasahs: Achieving Competitive Advantage in the Digital Era Mohammad Zainul; Farida Yulianti; Periyadi Periyadi; Dedy Dedy; Shalahuddin Shalahuddin; Ainur Rofiq
Munaddhomah: Jurnal Manajemen Pendidikan Islam Vol. 7 No. 1 (2026): Progressive Management of Islamic Education
Publisher : Prodi Manajemen Pendidikan Islam Pascasarjana Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/munaddhomah.v7i1.2170

Abstract

In today’s rapidly evolving technological landscape, transformation in communication, work patterns, and access to information has reshaped how educational institutions present themselves to the public. Effective use of social media and websites can strengthen madrasas' competitive position amid the rapid flow of information and rising expectations for educational quality. This study explores the utilisation of digital platforms—specifically official websites and Instagram—as promotional tools in MAN 1 and MAN 2 Banjarmasin to enhance their institutional advantage. Employing a qualitative descriptive approach, data were gathered through in-depth interviews with public relations and media administrators, complemented by content analysis of both schools’ online channels. The findings show that MAN 1 Banjarmasin is more proficient in managing its website, offering structured, informative, and consistently updated content that boosts institutional credibility. In contrast, MAN 2 Banjarmasin leverages Instagram more actively as an interactive space to engage students, parents, and the broader community through visual storytelling and social interaction. Despite these strengths, both schools encounter challenges related to limited human resources, technical skills, and insufficient institutional backing. This study underscores the need for integrated digital marketing strategies and recommends that madrasas build stronger cross-platform coordination to solidify their online identity, enhance public trust, and increase student enrollment through sustained engagement on digital media.
Co-Authors Ainur Rofiq Basuki Basuki Dedy Dedy Husnurrofiq Husnurrofiq Mohammad Zainul Periyadi Periyadi Rahmi Widyanti Shalahuddin