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All Journal At-Tadbir : jurnal ilmiah manajemen AL-ULUM : Jurnal Ilmu Sosial dan Humaniora JIEB : Jurnal Ilmiah Ekonomi Bisnis Jurnal Manajemen Bisnis Kewirausahaan Jurnal Pengabdian Masyarakat Indonesia Sejahtera Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Jurnal Pelayanan Masyarakat
Noorlaily Maulida
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGARUH FASILITAS DAN DISIPLIN TERHADAP KOMITMEN KARYAWAN HOTEL SWISS-BELHOTEL BANJARMASIN Abdul Kadir Ms Kadir; Noorlaily Maulida
Jurnal Ilmiah Ekonomi Bisnis Vol 7 No 2 (2021): JURNAL ILMIAH EKONOMI BISNIS
Publisher : Jurnal Ilmu Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35972/jieb.v7i2.552

Abstract

Penguasaan materi pekerjaan yang selalu tertinggal oleh perkembangan IPTEK dan lemahnya tingkat disiplin personel Karyawan berpengaruh terhadap peningkatan kinerja, sehingga diperlukan sebuah penelitian untuk mengukur Pengaruh Fasilitas dan Disiplin Kerja terhadap Komitmen pada Karyawan Swiss Belhotel Banjarmasin. Rumusan masalah dalam penelitian ini adalah : apakah fasilitas secara parsial berpengaruh terhadap Komitmen Karyawan Swiss Belhotel Banjarmasin., apakah Disiplin kerja secara parsial berpengaruh terhadap Komitmen Karyawan Swiss Belhotel Banjarmasin dan apakah fasilitas dan Disiplin kerja secara simultan berpengaruh terhadap Komitmen Karyawan Swiss Belhotel Banjarmasin. Metode yang digunakan dalam penelitian ini adalah Kuantitatif dengan jumlah sampel sebanyak 50 responden dengan menggunakan analisis regresi berganda. Hasil penelitian ini adalah Variabel fasilitas secara parsial berpengaruh tidak signifikan terhadap Komitmen Karyawan (0,201 > 0,05), 2) Terdapat pengaruh parsial secara signifikan Disiplin kerja terhadap Komitmen KaryawanKepolisian (0,001 < 0,05) dan 3) Terdapat pengaruh simultan (bersama-sama) secara signifikan antara fasilitas dan Disiplin kerja terhadap Komitmen Karyawan(0,001<0,05). Temuan dalam penelitian ini adalah fasilitas yang lengkap apabila tidak disertai dengan disiplin yang tinggi akan kurang berpengaruh terhadap komitmen.
PERAN PENGELOLAAN DAN PENGEMBANGAN SUMBER DAYA MANUSIA UNTUK PENINGKATAN KINERJA PERUSAHAAN (STUDI PADA PT. PRIBUMI CITRA MEGAH UTAMA) Noorlaily Maulida; Periyadi Periyadi; Junaidi Junaidi
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 7, No 1 (2021): Edisi April
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/alsh.v7i1.4686

Abstract

The main objective in this study is to examine and analyze how the influence ofhuman resource development consisting of, recruitment , training, career development,compensation, promotion of position on company performance.This research was conducted with a qualitative method and using the SWOT analysisas a data analysis tool. The object of this research is PT. Pribumi Citra Megah Utama, whichruns its businesses such as hotels, shopping centers, housing, financing and mining in SouthKalimantan. Data that has been tested for its credibility with the triangulation technique ofdata sources, is then analyzed descriptively using the help of a data analysis modeldeveloped by Miles and Huberman. Miles and Huberman made a model of data analysisconsisting of three stages, namely: data reduction, data display, and conclusion drawing.Based on the results of research it can be found that the human resource managementstrategy plan to increase the productivity of employees of PT. Pribumi Citra Megah Utamais a business partner model strategy because this strategy has several advantages, namely theexistence of several strengths in the company that can be used to take advantage of severalopportunities and face several threats to the company. The methods carried out by PT.Pribumi Citra Megah Utama is to Reinforce and tighten company regulations which includeworking hours, employee responsibilities, work completion, accuracy of work completion.
Pengaruh Strategi Promosi Dan Harga Terhadap Keputusan Pembelian Yang Dimediasi Oleh Minat Beli Kain Sasirangan Bordir Periyadi Periyadi; Junaidi Junaidi; Noorlaily Maulida
At-Tadbir : jurnal ilmiah manajemen Vol 4, No 2 (2020): At-Tadbir : jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (493.025 KB) | DOI: 10.31602/atd.v4i2.2907

Abstract

The main objective of this research is to examine and analyze how much promotion strategy and price influence purchasing decisions mediated by buying interest in embroidery sasirangan fabrics. The method used in this research is quantitative research with a formal research procedure design that contains clear definitions of research objectives and information needs. To answer and achieve the research objectives, regression analysis will be used. The object of this research is the consumer or potential consumer of the Sasirangan Embroidered cloth "Bunga Bangkal Sasirangan" in the Bangkal Cempaka Village, Banjarbaru, South Kalimantan. From the research results, it is known that the promotion strategy directly affects the buying interest of Sasirangan cloth, while the price does not have a significant effect. The ability of the purchase intention variable as a mediator shows that the purchase intention variable can only mediate the effect of promotional strategies on purchasing decisionsKeywords: Promotion Strategy, Price, Purchase Decision, Buying Interest.
Peran Penting Komunikasi Pemasaran dalam Mewujudkan Usaha yang Mandiri bagi para Pelaku UMKM di Wilayah Kotabaru Khuzaini Khuzaini; Junaidi Junaidi; Noorlaily Maulida; Ilisa Fajriyati; Sanusi Sanusi; M. Haris Syafitri
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 3 No. 2 (2024): Juni : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v3i2.2485

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a very important role in the local and national economy, especially in the Kotabaru area. MSMEs play a role in absorbing labor, overcoming poverty, and distributing development results. MSMEs usually produce on a small scale and require attention in marketing the products they produce. Marketing communication can be a strategy for every MSME to learn to introduce the products they produce to other parties or the general public so that they have the same understanding and intention of the products and brands being sold. Every MSME, in addition to focusing on producing competitive products, must also be able to market what they produce. In the early stages, every MSME must be able to read market needs, so that they can produce products according to the targeted market segment. Furthermore, MSMEs can use the communication facilities they have and join MSME centers according to the type of business they have. By using good marketing communication, it will have an impact on the progress of the business being carried out and MSMEs will grow into competitive MSMEs
Proyeksi Peningkatan Penjualan Motor Merk Honda Dengan Metode Least Square Noorlaily Maulida; Periyadi Periyadi; Dewi Ariefahnoor
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2024): APRIL : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i2.824

Abstract

In determining sales targets, each Dealer determines sales targets only based on previous sales, without any fixed calculation method. The aim of this research is to find a calculation method that is considered closest, so that it can be used to determine sales targets for the next period. The sample studied was sales of automatic motorbikes in October, November and December for the 2022 period, using actual company sales data as a reference as a comparison. The research results show that the Least Square Method can be implemented as a fixed calculation to determine sales targets for Honda brand motorbikes, with an average MAPE value of 5.3% or an accuracy value of 94.7%.
Pengenalan Digital Marketing Bagi Pelaku Usaha UMKM Diwilayah Kabupaten Kotabaru Periyadi Periyadi; Junaidi Junaidi; Noorlaily Maulida; Abdul Kadir. Ms; Dewi Ariefahnoor; M. Haris Syafitri; Edy Mahfudz; Sri Bulkia
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 3 No. 4 (2024): Desember: Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v4i1.2048

Abstract

The change in marketing behavior from conventional to digital is not balanced by the existence of MSMEs who use digital marketing, even though MSMEs are believed to be able to spur the Indonesian economy. The use of digital technology-based marketing concepts is a hope for MSMEs to develop into centers of economic power. Digital marketing promotional media is expected to be an effective choice for MSMEs in developing their business and reaching national and international markets. Conventional promotional media that require a lot of money and are much more complicated are no longer the main concern for MSMEs because of digital marketing.
Analisis Rasio Keuangan Sebagai Dasar dalam Menilai Kinerja Keuangan Rumah Sakit Ibu dan Anak Paradise Tanah Bumbu Periode Tahun 2018-2022 Ayu Niken Faizati; Sri Bulkia; Noorlaily Maulida; Sanusi Sanusi
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2587

Abstract

Several studies on hospital financial performance show that financial success is an important metric for measuring the performance of private hospitals during the COVID-19 pandemic. Analyzing hospital financial reports can be done to evaluate financial performance. Financial ratio analysis was chosen as a method for assessing financial performance because of the diversity of aspects that can be measured, such as liquidity, profitability, profitability and operational activities. Through this analysis, it will be possible to understand how the financial performance of Paradise Mother and Child Hospital has changed during the 2018-2022 period, including in the context of the pandemic. Thus, this study is expected to provide valuable insights for hospital management and other stakeholders in facing future challenges. The results of the study show: (1) In terms of Liquidity Ratio ( Current Ratio and Quick Ratio ), RSIA Paradise's liquidity performance declined significantly in the 2018-2020 period, with the lowest point in 2020 due to the COVID-19 pandemic. Although there was a recovery in 2021 and 2022. (2) Based on the solvency ratio, RSIA Paradise shows that the company experienced an increase in dependence on debt during the 2018-2020 period, with a significant increase in 2020 due to the impact of the COVID-19 pandemic. (3) Based on the performance of RSIA Paradise activities, it shows that the efficiency of the use of fixed assets and total assets fluctuated during the 2018-2022 period. (4) Based on the profitability performance ratio, RSIA Paradise showed significant fluctuations during the 2018-2022 period.
Pemberdayaan Ekonomi Produktif pada Masyarakat Miskin di Wilayah Kelurahan Puruk Cahu Seberang Kabupaten Murung Raya Kalimantan Tengah Periyadi Periyadi; Abdul Kadir. MS; Junaidi Junaidi; Noorlaily Maulida; Dewi Ariefahnoor; Edy Mahfuz; Muhammad Haris Syafitri
Jurnal Pelayanan Masyarakat Vol. 2 No. 2 (2025): Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v2i2.1994

Abstract

Science continues to advance over time. This development has led to the birth of various new technologies that mark the progress of the times. Currently, technology has entered the digital era, where almost all areas of life are beginning to utilize these advances to increase work efficiency and effectiveness. In Indonesia, digital transformation has also penetrated various sectors, including education. This change presents a significant opportunity for the world of education to expand access, improve the quality of learning, and encourage innovation in teaching methods. As an entity closely linked to human culture and civilization, education has undergone significant changes in the era of globalization. The use of digital technologies, such as online learning, learning management systems (LMS), and interactive media, has become an integral part of the educational process. This not only facilitates the delivery of material but also opens up more flexible and inclusive learning opportunities for various levels of society. However, behind these opportunities, challenges also arise, such as disparities in technology access, low digital literacy in some communities, and the need to adapt curricula and teaching methods to be relevant to current developments. Therefore, the success of educational transformation in the digital era depends not only on the availability of technology but also on the readiness of human resources, including educators and students, to optimize its use. Therefore, the development of digital science and technology has become a driving force for global educational change. Education is required to adapt quickly and accurately to produce a generation that is not only academically intelligent.
Co-Authors Abdul Kadir Ms Kadir Abdul Kadir. Ms Ayu Niken Faizati Dewi Ariefahnoor Edy Mahfudz Edy Mahfuz Ilisa Fajriyati Junaidi Junaidi Khuzaini Khuzaini M. Haris Syafitri Muhammad Haris Syafitri Periyadi Periyadi Periyadi Periyadi SANUSI SANUSI Sri Bulkia