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Puspa Dewi, Mariana
Institut Teknologi Dan Bisnis Asia Malang
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Journal : Journal of Educational Management Research

 1 
The Work Engagement as a Mediator between Workload, Work Environment, and Generation Z Job Performance Romi, Akbar Fahrurrohman Fiqanda Cuseno; Dewi, Mariana Puspa
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1882

Abstract

This study aims to examine the mediating role of work engagement in the relationship between workload, work environment, and Generation Z employee performance. A quantitative approach was employed using purposive sampling, involving 100 Generation Z employees working in the service sector. Data were collected through structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The analysis procedures included tests of construct validity and reliability, structural model evaluation, and mediation analysis using the bootstrapping method. The results indicate that workload and work environment have positive and significant effects on Generation Z employee performance. The work environment also shows a significant positive effect on work engagement, whereas the effect of workload on work engagement is moderate. Furthermore, work engagement partially mediates the relationship between work environment and employee performance but does not mediate the effect of workload on performance. The R² value of 0.649 demonstrates that the proposed model explains 64.9% of the variance in Generation Z employee performance. These findings highlight the importance of fostering a supportive work environment and managing workload effectively to enhance work engagement and performance among Generation Z employees.
The Influence of Digital Marketing and Price Discounts on Steam Game Purchase Decisions cahyono, Marchellino william putra; Dewi, Mariana Puspa
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1918

Abstract

This study aims to examine the influence of digital marketing and price discount promotions on consumers’ purchase decisions of Steam games. A quantitative approach with an associative-causal research design was employed. Data were collected through an online questionnaire distributed to 100 active Steam users selected using purposive sampling. Multiple linear regression analysis was conducted using SPSS version 26 to test the proposed hypotheses. The results indicate that both digital marketing and price discount promotions have a positive and significant effect on purchase decisions, either partially or simultaneously. Among the two variables, price discount promotions demonstrate a stronger influence on consumers’ purchasing decisions compared to digital marketing strategies. These findings suggest that while digital marketing remains an important tool for increasing product awareness and engagement, discount-based promotions play a more decisive role in stimulating actual purchase behavior in digital game platforms. The study provides practical implications for digital game publishers and marketers to optimize promotional strategies by balancing persuasive digital marketing content with effective discount offerings to enhance purchasing outcomes.
Co-Authors Adriani Kalalembang Agus Rahman Alamsyah Ainin Wahyu Danti Ainin Wahyu Danti Aldini Kartika Wati cahyono, Marchellino william putra Esther Oktoviona Wakman Fadilla Cahyaningtyas Hanif, Rifki Hironimus Hari Kurniawan Irawan Budi Prasetyo irma M Nawangwulan Justita Dura Layli Dwi Rohmatunnisa Lussia Mariesti Andriany Mohammad Bukhori mulyaningtyas, mulyaningtyas Naiandra Permana, Keikoo Revashthie Dzikra Nengsih, Ifelda Nur Lailatul Aqromi Oktoviona Wakman, Esther Pipit Rosita A Puji Subekti Ramadhan, Noval Maula Rani , Wahyu Mustika Romi, Akbar Fahrurrohman Fiqanda Cuseno Samuel PD Anantadjaya Setyorini Setyorini Siti Nurul Afiyah Syaiful Bahri Ucup Supriatna Vinola Ria Ifani Wa Ode Irma Sari Wiyarni Wiyarni Yohana Yusuf Yusuf, Yohana Zulvia Trinova