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All Journal Paradigma : Journal of Science, Religion and Culture Studies Justitia ADDIN BISNIS: Jurnal Bisnis dan Manajemen Islam EQUILIBRIUM Justicia Islamica : Jurnal Kajian Hukum dan Sosial El-Barka: Journal of Islamic Economics and Business Islam Universalia : International Journal of Islamic Studies and Social Sciences ADDIN Nidhomiya: Research Journal of Islamic Philanthropy and Disaster
Anton Sudrajat
UNIDA Gontor
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Marketing Strategy of the Zakat and Waqf Management Study Program Masykuroh, Ely; Sudrajat, Anton
Islam Universalia: International Journal of Islamic Studies and Social Sciences Vol 6 No 3 (2025): Islam Universalia
Publisher : Cyber Media Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The phenomenon of competition and the emergence of many campuses with various study programs and the lack of enthusiasts for zakat and waqf management study programs is a necessity for study programs to carry out marketing activities by formulating appropriate strategies. This research method is qualitative with data analysis techniques through data reduction, data presentation, and conclusion drawing. The results of this study offer alternative marketing strategies for zakat and waqf management study programs, namely cost advantage, differentiation, and focus.
Strategi Daya Saing Peningkatan Minat pada Program Studi Manajemen Zakat dan Wakaf Masykuroh, Ely; Sudrajat, Anton
Nidhomiya: Research Journal of Islamic Philanthropy and Disaster Vol. 1 No. 1 (2022): Islamic Philanthropy and Disaster
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/nidhomiya.v1i1.942

Abstract

The phenomenon of scarcity of enthusiasts in zakat and waqf management study programs in almost all PTKIN in Indonesia compared to other majors/study programs, - it becomes a necessity for policy makers, especially majors/study programs to try to improve competitiveness by formulating appropriate strategies. The approach in strategy formulation uses multi-criteria analysis (MCA) and is analyzed with the Analytical Hierarchy Process (AHP) based on Porter's theory of competitiveness strategy which includes cost advantage, differentiation, and focus, by taking the research locus at IAIN Ponorogo is a necessity for study program policy makers to strive to increase competitiveness by formulating appropriate strategies. The performance approach in strategy formulation uses multi-criteria analysis (MCA) and analyzed by Analytical Hierarchy Process (AHP). The results of this study offer alternative strategies to improve the competitiveness of zakat and waqf management study programs, namely cost advantages, differentiation, and focus where each strategy has advantages and disadvantages. However, the right alternative form of strategy is differentiation. Adanya fenomena kelangkaan peminat jurusan/program studi manajemen zakat dan wakaf di hampir seluruh PTKIN di Indonesia dibandingkan dengan jurusan/program studi yang lain, - menjadi suatu keniscayaan bagi pemangku kebijakan, khususnya jurusan/program studi untuk berupaya meningkatkan daya saing dengan cara merumuskan strategi-strategi yang tepat. Pendekatan dalam penyusunan strategi menggunakan analisis multi kriteria (MCA) dan dianalisis dengan Analytical Hierarchy Process (AHP) dengan berpijak dari teori strategi daya saing Porter yang meliputi keunggulan biaya, diferensiasi, dan focus dengan mengambil lokus penelitian di IAIN Ponorogo. Hasil penelitian ini menawarkan alternatif strategi untuk meningkatkan daya saing program studi manajemen zakat dan wakaf melalui keunggulan biaya, diferensiasi, dan fokus dimana masing-masing strategi memiliki kelebihan dan kekurangan. Namun, bentuk alternatif strategi yang tepat pada saat ini adalah diferensiasi.
Social Culture Analysis to Compare the Performance of Islamic Bank in Muslim-Majority Countries Masykuroh, Ely; Sudrajat, Anton; Abdullah, Umar
El Barka Vol. 5 No. 2 (2022)
Publisher : El-Barka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/elbarka.v5i2.5008

Abstract

Introduction/Main Objectives: The implementation of Islamic teachings in economic activities cannot be separated from the socio-cultural influence of the local community. Thus, there are possible differences in the expression of Islamic teachings in the economic field, especially the practice of Islamic banks in the Countries of the Middle East region with Islamic banks in countries in the Southeast Asian region. Background Problems: This difference in practice can be caused by differences in the religious behavior of bankers and customers in terms of dimensions of knowledge, passion, practice and religious rituals that are influenced by the socio-cultural of each region so that it has an impact on the performance of each Islamic bank. Novelty: No comparative research on the performance of Islamic banks based on socio-cultural analysis has been found. Research Methods: this study was analyzed the performance of Islamic banks in the Middle East and Southeast Asia regions in 2015-2020 and analyze the relevance between banking performance and socio-culture in both regional groups. The research method used is a mixed quantitative and qualitative research method (Mix Method). Sampling techniques use purposive sampling. The sample in this study was the first Islamic banks established in those countries with the criterion that these banks present annual financial statements that have been audited by independent auditors. The analysis method uses quantitative methods: descriptive statistics, normality test, and Mann-Whitney U test as well as qualitative methods, namely analysis content. Finding/Results: Between Islamic banks in the Middle East and Southeast Asian countries in 2015-2020 there are differences in profitability performance, capital ratios, and liquidity, there is no difference in credit efficiency and effectiveness performance, there is relevance between socio-cultural differences and profitability performance, capital ratios, and liquidity between Islamic banks in the Countries of the Middle East and Southeast Asia regions, and there is no relevance between socio-cultural differences and the performance of credit efficiency and effectiveness between Islamic banks in the countries of the Middle East and Southeast Asia regions.
The Impact of MSME’s Development of Halal Products On Sustainable Livelihood Muhaimin, Rizal; Sudrajat, Anton; Rokhlinasari, Sri
PARADIGMA : JURNAL ILMU PENGETAHUAN AGAMA, DAN BUDAYA Vol 22 No 2 (2025): PARADIGMA: Journal of Science, Religion and Culture Studies
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/paradigma.v22i2.11063

Abstract

The development of Micro, Small and Medium Enterprises (MSMEs) based on halal products has a very significant role in encouraging economic growth in rural areas. The existence of MSMEs not only creates jobs and increases community income, but also contributes to creating an economic system that is inclusive, sustainable, and based on sharia values. In this context, the concept of sustainable livelihoods is a relevant strategic approach to understand the contribution of halal products to sustainability in the economic, social and environmental dimensions. This study specifically highlights the potential and role of halal MSMEs developing in Mertapada Kulon Village, Cirebon Regency. This village has great potential in local economic development, but there is still a gap in research related to how halal MSMEs can have an impact on the sustainable livelihoods of local communities. The purpose of this study is to analyze the development strategy of halal product MSMEs and evaluate the extent of their impact on the achievement of Sustainable Livelihood indicators. This research uses qualitative methods with data collection through in-depth interviews and direct observation. The results showed that the halal MSME development strategy has a positive impact on rural economic development. This is reflected in increased household income, improved community welfare, decreased levels of economic vulnerability, and the fulfillment of life needs in a more decent and sustainable manner.
Co-Authors Abdullah, Umar Amirus Sodiq, Amirus Ely Masykuroh Muhaimin, Rizal Sri Rokhlinasari, Sri Suhadi Suhadi