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All Journal Bravo's : Jurnal Program Studi Pendidikan Jasmani dan Kesehatan AL-ADABIYA: Jurnal Kebudayaan dan Keagamaan Akrab Juara : Jurnal Ilmu-ilmu Sosial Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Media Akademik (JMA) J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Sintek Kuwera
Bambang Haryono
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Religion Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Representing the Muted Others on Social Media: Multimodal Analysis of @pelanginusantara_org’s Instagram Account Bambang Haryono; Nikmah Suryandari; Nurul Rahmawati, Farida
Al-Adabiya: Jurnal Kebudayaan dan Keagamaan Vol. 20 No. 2 (2025): Al-Adabiya: Jurnal Kebudayaan dan Keagamaan
Publisher : LP2M Institut Agama Islam Sunan Giri (INSURI) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/adabiya.v20i2.7275

Abstract

This study examined the representation of lesbian, gay, bisexual, transgender, queer, and the likes (LGBTQ+) identity in @pelanginusantara_org Instagram accounts in the midst of heteronormative dominance and marginalization of queer narratives by mainstream media in Indonesia. This study uses Muted Group Theory as the main theoretical framework to understand how queer communities construct counter-discourses against the symbolic structures that exclude them. The analysis was carried out through the multimodal analysis approach proposed by Kress & van Leeuwen, which was strengthened with the perspective of Butler’s gender performativity theory, in order to interpret visual, linguistic, and symbolic strategies in building queer identity in the digital space. The results show that this account uses strategies of visual affirmation, cultural localization, and affective narratives to challenge heteronormative discourses and create a more inclusive counter-public space. These findings confirm that social media, especially Instagram, has transformational potential for the LGBTQ+ community in Indonesia in negotiating identity and building a more equitable and humane alternative representation.
Co-Authors Advendi Kristiandaru Arief Fadhol Arief Fadholi Azis Alhadiansyah Hardani Hardan Iwan Asmadi Mita Ferdianti Nihlatu Solihat Nikmah Suryandari Noortje Anita Kumaat Nurul Rahmawati, Farida Pater Rajagukguk Peter Rajagukgu Peter Rajagukguk Qoni’ah Nur Wijayani, S.Ikom., M.Ikom SUSANTI Yundari, Yundari