Article Per Year (5 Year)
p-Index From 2020 - 2025
2.56
P-Index
This Author published in this journals
All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Ilmiah Teknik Informatika dan Komunikasi Jurnal Nakula: Pusat Ilmu Pendidikan, Bahasa Dan Ilmu Sosial Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Kajian Administrasi Publik dan ilmu Komunikasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Ade Budi Santoso
Unknown Affiliation
Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ilmiah Teknik Informatika dan Komunikasi

 1 
Strategi Komunikasi Pemasaran Digital Toko GreenGO melalui Marketplace TikTok Ayunda Maiza; Ade Budi Santoso
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 3 (2025): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi 
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i3.1656

Abstract

The rapid development of information technology has profoundly influenced the transformation of marketing communication in the digital era. One of the most significant innovations in recent years is TikTok, a social media platform that has evolved into a powerful marketplace for business actors. This study aims to analyze the digital marketing communication strategy implemented by GreenGO Store through TikTok Shop, using the AIDA theory (Awareness, Interest, Desire, Action) as an analytical framework. The study employs a qualitative descriptive approach, with data collected through in-depth interviews involving three key informants: the head of digital marketing, TikTok live admin, and online shop admin. The findings reveal that GreenGO’s communication strategy successfully attracts audience attention (awareness) through creative content, fosters interest via two-way interaction during live streaming, creates desire through emotional storytelling and trend-based promotions, and drives purchasing actions through discount strategies and ease of transaction. This strategy not only boosts sales performance but also enhances customer loyalty and strengthens the eco-friendly brand image.
Co-Authors Agung Putra Mulyana Ayunda Maiza Feby Mayola Irfan Tito Isa Wijayanti Isha Wijayanti Maulana Azmi muhammad irfan Nurlita Nurlita Prakoso, Jatayu Hadi Riska Putri Pratami Saiful Romadon