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Analisis Semiotika Film “The Menu”: Pengungkapan Makna Denotasi Dan Konotasi Relivia Elsa Frisnatiara; Maya May Syarah; Ade Budi Santoso
Nusantara Journal of Multidisciplinary Science Vol. 1 No. 3 (2023): NJMS - Oktober 2023
Publisher : PT. Inovasi Teknologi Komputer

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Abstract

Penelitian ini berfokus pada film sebagai objek kajian dikarenakan kombinasi yang efektif antara elemen visual dan audio mampu mempelajari bagaimana tanda-tanda dapat menyampaikan pesan secara efektif. Penelitian ini bertujuan untuk menganalisis penggunaan tanda-tanda visual dan audio dalam film "The Menu" untuk mengidentifikasi makna denotatif dan konotatif dengan analisis semiotika Roland Barthes, serta memperkuat pesan kritis yang terkandung dalam film tersebut. Penelitian ini berjudul "Analisis Semiotika Film “The Menu”: Pengungkapan Makna Denotasi dan Konotasi" dengan menggunakan metode penelitian deskriptif kualitatif. Dalam penelitian ini, ditemukan makna denotasi menggambarkan sebuah restoran mewah sebagai tempat berkumpulnya individu-individu berstatus tinggi. Namun, semuanya berubah ketika semua orang, termasuk Chef Slowik, memutuskan untuk melakukan bunuh diri. Makna konotatif mengungkapkan alasan Slowik untuk membakar seisi restoran, serta tindakan dramatis yang diambil sebagai hukuman para tamu, kecuali Margot yang mengingatkan Slowik akan esensi sejati dari passionnya. Mitos ditemukan dalam dialog Slowik "Api Pemurnian", konsep ini digunakan secara simbolis untuk menggambarkan hukuman yang diberikan kepada para tamu. Pesan yang disampaikan dalam film ini menggunakan satir untuk mengkritik kondisi masyarakat saat ini yang cenderung hanya mengkritik dan selalu menuntut lebih baik dalam segala hal. Mereka sering kali melupakan pentingnya menghargai dan menikmati keindahan tanpa harus dinilai berdasarkan uang atau mencari kekurangannya.
Proses Komunikasi Terapeutik Dalam Upaya Penyembuhan Pasien Gangguan Jiwa : di Yayasan Al Fajar Berseri Lia Nanda Wijaya; Maya May Syarah; Ade Budi Santoso
Brand Communication Vol. 2 No. 3 (2023): Komunikasi Persuasif dan Argumentatif Mengarahkan Tindakan dan Perilaku Publik
Publisher : Prisani Cendekia Institute

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Abstract

Communication is very important in all forms of individual activity, especially in the relationship between mental patients and caregivers. This aims to reveal and explore the process of therapeutic communication in efforts to cure mental disorder patients at the Al-Fajar Berseri Foundation. In the context of mental health, it uses a therapeutic communication interaction approach. Therapeutic communication interactions with mental disorders are ensured in a calm state so that they can develop useful social relationships. This study aims to answer the therapeutic communication process in an effort to cure mental patients at the Al-Fajar Berseri Foundation. In the research and data collection process, researchers used qualitative research methods with observation techniques, in-depth interviews, audio-visual materials and documentation to obtain information about the therapeutic communication process in efforts to cure mental disorder patients at the Al-Fajar Berseri Foundation which was explained descriptively. The results of research at the Al-Fajar Berseri Foundation show the success of therapeutic communication between mental patients and nurses. This communication process allows mental patients to share stories, get life motivational support and feel valued. The strategy used by the nurse is in the form of verbal communication (such as touch, motivational support and attentive listening). Apart from that, nurses have important stages in therapeutic communication between mental disorders patients and nurses, namely basic communication, an empathetic approach, understanding problems and providing relevant responses to overcome problems faced by mental disorders patients.
Gaya Komunikasi Habib Ja’far dalam Tayangan Youtube Login Ja’far Onad Episode 15 Perang Takjil Maulana Azmi; Ade Budi Santoso
Jurnal Nakula : Pusat Ilmu Pendidikan, Bahasa dan Ilmu Sosial Vol. 2 No. 6 (2024): November : Pusat Ilmu Pendidikan, Bahasa dan Ilmu Sosial
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nakula.v2i6.1259

Abstract

This study discusses the communication style presented by Habib Ja'far on the YouTube show Login Ja'far Onad Episode 15 Perang Takjil. This study uses the Aristotelian Rhetoric approach to determine how Habib Ja'far's communication style is on the YouTube show Login Ja'far Onad Episode 15 Perang Takjil. The results of this study indicate that in Habib Ja'far's communication style there is a Pathos aspect, namely the way Habib Ja'far conveys his emotions to the person he is talking to and the way he builds an emotion in communicating, then Habib Ja'far's communication style has an Ethos aspect, namely Habib Ja'far's character in communicating and finally there is a Logos aspect, namely how Habib Ja'far uses and chooses sentences in communicating so that they can be understood by the listener and the person he is talking to.
Representasi Sosok Tom Cruise dalam Film Top Gun: Marverick (Analisis Semiotika Roland Barthes) Irfan Tito; Ade Budi Santoso
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 4 (2024): November : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i4.349

Abstract

This research analyzes the representation of Tom Cruise's figure in the film "Top Gun: Maverick" by using Roland Barthes' semiotic approach. The main focus of this research is to understand how the character of Maverick played by Tom Cruise is represented through various signs and symbols in the film. The method of analysis used is semiotic analysis, which allows researchers to identify the signs and symbols used in representing the character. This research uses a qualitative approach by analyzing various visual, narrative, and contextual elements in the film. The findings of this research reveal how Tom Cruise as an actor and the character of Maverick are represented in the context of relevant culture and ideology. The results of this analysis provide a deeper understanding of how the character is understood and accepted by the audience, as well as the implications of his representation in a broader social and cultural context. This research contributes to the understanding of how symbols in popular media such as movies can shape our perception and understanding of certain characters in popular culture.
Analisis Wacana Kritis Dukungan Peran Selebritis Pada Pemilihan Calon Presiden 2024 Prabowo Subianto Melalui Instagram @Prabowosubianto Prakoso, Jatayu Hadi; Santoso, Ade Budi; Wijayanti, Isa; Romadon, Saiful
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6110

Abstract

Communication plays an important role in human life, and in Indonesia, the presidential election is an important event where citizens elect the president and vice president directly. Prabowo Subianto, a well-known figure in the world of Indonesian politics, has received support from various celebrities and content creators. This research aims to look at persuasive communication to convince other people to change their attitudes or behavior regarding an issue. The research method used in this research is qualitative and focuses on critical discourse analysis to reveal the strengths inherent in each linguistic process. The main data source for this research is Prabowo Subianto's Instagram account, which actively posts his activities, including activities with celebrities. influencers, and public figures. One of the artists who is part of TKN Prabowo-Gibran is Raffi Ahmad, Nagita Slavina. There are also other artists involved, such as Verrel Bramasta. The use of celebrities is a strategy to attract attention and get votes from voters. The results of this research, namely persuasive communication, play an important role in presidential elections. Celebrity endorsements can influence people's perceptions and voting behavior. Prabowo Subianto's Instagram account is a rich source of data that reveals the power inherent in every linguistic process, and critical discourse analysis is an effective method for analyzing such discourse. A text, conversation and others are forms of certain ideological practices, ideologies built by dominant groups with the aim of reproducing and legitimizing their domination
MANAJEMEN KRISIS PUBLIC RELATIONS PONDOK PESANTREN DALAM MERESPON ISU RADIKALISME DAN TERORISME (Studi Kasus Pada Pondok Pesantren Nurussalam Desa Kujang Kabupaten Ciamis) Saiful Romadon; Ade Budi Santoso
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 4 No. 4 (2019): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v4i4.828

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This research uses the Image Restoration theory from William L. Benoit. The research paradigm used is constructivism with a qualitative research approach and a particular case study method that focuses on events, situations, phenomena, and special programs of Nurussalam Islamic Boarding Schools in responding to issues. The research data were obtained by in-depth interview technique with Key Informants who were inside Nurussalam Islamic Boarding School and other trusted informants. The results of this study indicate that the Public Relations efforts at Nurussalam Islamic Boarding School have succeeded in convincing the public that Nurussalam Islamic Boarding School has never been involved in a series of acts of terrorism in Indonesia. The indications can be seen in the results of interviews with the head of the RT and local residents, that at this time the relationship between Nurussalam Islamic Boarding School and the surrounding community is very harmonious. Public Relations Efforts Nurussalam Islamic Boarding School by carrying out activities that always involve the surrounding community, in terms of holding social services such as mass circumcision, free medical treatment, and commemoration of Islamic holidays.
STRATEGI SOSIAL MEDIA PAYTREN DALAM MENINGKATKAN BRAND IMAGE (Studi Kasus Content Creative 4.0 di Instagram) Ade Budi Santoso; Isa Wijayanti
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 6 No. 4 (2021): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v6i4.1592

Abstract

Penelitian ini menggunakan teori revolusi digital, New Wave Marketing dan analisis Engagement Rate. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian studi kasus dan paradigma penelitian konstruktivis. Hasil penelitian ini adalah bagaimana Content Creative bisa meningkatkan Brand Image melalui media sosial Instagram Paytren, bagaimana melalui Content Paytren berusaha untuk menarik Image dengan para konsumennya, hal itu sesuai dengan konsep Content Marketing dimana hubungan suatu Brand dengan konsumennya bersifat Horizontal. Dalam meningkatkan Brand Image melalui content pada media social Instagram, Paytren menggunakan unsur yang terdapat pada konsep New Content Marketing 7 (Tujuh) langkah Content Marketing yaitu: mentukan tujuan, memetakan target, menentukan tema besar dari Content yang disajikan, menentukan kapan dan siapa yang membuat Content, mendistribusikan Content, penguatan Content dan evaluasi. Brand Paytren sudah memiliki karakter yang kuat pada penggiat bisnis Online dikarenakan Brand Paytren memiliki 7 langkah Cotent Marketing.
STRATEGI SOSIAL MEDIA DANA.ID DALAM MENINGKATKAN BRAND IMAGE (Studi Kasus Content Creative 4.0 di Instagram) Ade Budi Santoso; Isa Wijayanti; Saiful Romadon
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 7 No. 4 (2022): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v7i4.1936

Abstract

Dana is an Indonesian digital wallet designed to make every non-cash and non-card transaction digitally, both online and offline, run quickly, practically and with guaranteed security. The purpose of this journal is to find out and examine how the Concept of Content Creative 4.0 PT. Espay Debit Indonesia in improving Brand Image and reviewing the Engagement Rate Content Creative 4.0 through Instagram @dana.id Media to increase Brand Image Users, Dana Followers. This research uses digital revolution theory, New Wave Marketing and Engagement Rate analysis. This research uses a qualitative approach with case study research methods and constructivist research paradigms. The results of this study are how Content Creative can improve Brand Image through Dana's Instagram social media, how through Content Dana tries to attract images with its consumers, this is in accordance with the concept of Content Marketing where the relationship between a Brand and its consumers is horizontal. In improving Brand Image through content on Instagram social media, Dana uses the elements contained in the New Content Marketing 7 (Seven) steps of Content Marketing, namely: setting goals, mapping targets, determining the major themes of the content presented, determining when and who makes Content, distributing Content, strengthening Content and evaluating. Brand Dana already has a strong character for online business activists because Brand Dana has 7 steps of Content Marketing.
DUKUNGAN TEKNOLOGI DTMF SEBAGAI BENTUK DETERMINISME TEKNOLOGI DALAM BUDAYA KOORDINASI Mulyana, Agung Putra; Irfan, Muhammad; Santoso, Ade Budi
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 5 No. 4 (2020)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Teknologi Dual Tone Multiple Frequency ( DTMF ) mampu menerjemahkan signal tone dari sebuah keypad handphone ( HP ) sehingga dapat dimanfaatkan sebagai sistem kendali untuk alat yang akan dikendalikan. Peralatan tersebut digunakan untuk mendukung komunikasi tanpa tatap muka disaat proses koordinasi. Keterbatasan perangkat komunikasi HT ( Handy Talkie ) yang memiliki jangkauan komunikasi yang pendek, sebelumnya para crew televisi sudah terbiasa membentuk kordinasi penting dalam budaya tatap muka. Namun disaat perangkat DTMF digunakan oleh para crew maka budaya tatap muka telah mulai ditinggalkan meskipun antar crew dengan stasiun pusat telah berjauhan. Maka pemanfaatan dukungan dtmf mampu membentuk budaya kelompok kecil masyarakat. Dimana teknologi DTMF mampu mempengaruhi aspek moral dan etika dalam hubungan antara manusia dan manusia krena sebuah teknologi. Para crew televisi sebelum menggunakan dukungan teknologi DTMF memiliki budaya kordinasi tatap muka atau face to face. Namun saat ini membentuk budaya baru kordinasi yang sudah mengandalkan DTMF karena dianggap sebagai teknologi yang memiliki parameter efisiensi dak efektivitas dalam mencapai tujuan tertentu tanpa tatap muka. Akibatnya makna dalam kehidupan manusia telah usai karena relasi antara manusia dan teknologi.
Representasi Krisis Emosional Remaja dalam Musik Video 0x1=Lovesong I Know I Love You Karya Tomorrow X Together Analisis Roland Barthes Riska Putri Pratami; Ade Budi Santoso
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 3 (2025): September: Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v2i3.613

Abstract

This study aims to reveal the representation of adolescents’ emotional crisis in the music video 0X1=LOVESONG (I Know I Love You) by the South Korean boy group TOMORROW X TOGETHER. Using Roland Barthes’ semiotic approach, the research analyzes the denotative, connotative, and mythical meanings of the visual elements presented in the music video. The main focus is on how emotional crises such as loneliness, instability, alienation, and inner escape are represented through visual symbols such as a dark and messy room, a burning car, and a character standing alone in an open field. The research employed a qualitative descriptive method with a critical paradigm, analyzing eight key scenes in the music video that most strongly depict emotional struggles. The scenes were selected based on their symbolic intensity and relevance to adolescent psychological issues. Data analysis was conducted by interpreting visual signs through Barthes’ concepts of denotation, connotation, and myth. The findings reveal that the music video symbolically narrates the psychological struggles of adolescents who are not only physically isolated but also emotionally detached. The visual symbols construct new meanings that represent the social reality of modern youth, burdened by environmental pressures, societal expectations, and the quest for self-identity. Through the myths it creates, the music video functions not only as a medium of entertainment but also as a reflection and critique of adolescents’ psychological vulnerability. Thus, this study contributes to the understanding of emotional representation in popular media, particularly in audio-visual forms such as music videos, while enriching perspectives on how media constructs the narrative of adolescent emotional crises.