Article Per Year (5 Year)
p-Index From 2020 - 2025
0.983
P-Index
This Author published in this journals
All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Humanities Education and Social Sciences International Journal of Technology and Education Research Journal of Advanced Research in Social Sciences and Humanities
Novianty Elizabeth Ayuna
Unknown Affiliation
Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Medicine & Pharmacology Physics Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
STRATEGI KOMUNIKASI PEMASARAN POLITIK H. EPYARDI ASDA, M.MAR DAN JON FIRMAN PANDU PADA PILKADA KABUPATEN SOLOK 2020 Rambang Basari; Neni Yulianita; Novianty Elizabeth Ayuna
Jurnal Akrab Juara Vol 6 No 4 (2021)
Publisher : Yayasan Akrab Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pilkada serentak dilaksanakan pada 09 Desember 2020, diikuti oleh 270 daerah dan salah satunya Kabupaten Solok - Sumatera Barat dimana H.Epyardi Asda dan Jon Firman Pandu berpartisipasi dalam Pilkada tersebut menghadapi incumbent. Selain hambatan dalam menghadapi incumbent, kondisi Pilkada yang dilakukan pada masa pandemik juga menjadi hambatan tersendiri dalam melakukan komunikasi dengan masyarakat. Oleh karena itu dalam memenangkan Pilkada Kabupaten Solok H.Epyardi Asda dan Jon Firman Pandu, menggunakan teori marketing public relations sebaga strategi komunikasi pemasaran politik dalam memenangkan Pilkada di Kabupaten Solok - Sumatera Barat.
KOMUNIKASI PEMASARAN TERPADU SEBAGAI PENENTU BELANJA DARING DI TENGAH PANDEMI COVID-19 Pendekatan Studi Kasus pada Startup Unicorn Baru JNT Express melalui akun Instagram @jntexpress.jakarta Cucu Sulastri; Neni Yulianita; Novianty Elizabeth Ayuna
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 6 No 2 (2021): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v6i2.1471

Abstract

Pandemi Covid-19 telah memengaruhi sektor penjualan offline yang kini transformasi ke ranah daring. Tingginya minat belanja daring membuat bisnis ekspedisi ikut meningkat dan memaksimalkan potensi media sosial seperti Instagram untuk memasarkan jasa pengiriman. Tujuan penelitian ini untuk mengetahui bentuk publisitas dan konsep IMC sebagai penentu belanja daring, serta ketertarikan pelanggan untuk belanja daring dan menggunakan jasa pengiriman J&T Express setelah melihat konten Instagram @jntexpress.jakarta di tengah pandemi. Metode penelitian yang digunakan adalah metode penelitian kualitatif dan pendekatan studi kasus dengan mewawancarai dua informan dari tim Marketing & Business Development dan dua orang pengguna jasa pengiriman J&T Express agen Jakarta. Teori yang digunakan untuk mengkaji dan menganalisis hasil penelitian adalah teori Marketing Mix (Phillip Kotler) dan Public Relation (PR) Mix. Hasil penelitian menyatakan bahwa IMC dan publikasi lewat @jntexpress.jakarta menjadi penentu belanja daring di tengah pandemi Covid-19 dan pelanggan menggunakan jasa pengiriman J&T Express sebagai rekanan pengiriman barang setelah melihat Instagram @jntexpress.jakarta.
Construction of Social Reality In The Badui Society Regarding The Covid 19 Pandemic Ika Yuliasari; Made Wilantara; Novianty Elizabeth Ayuna
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 3 No 5 (2024): IJHESS APRIL 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v3i5.989

Abstract

DKI Jakarta, West Java, and Banten are the provinces that were the epicenter of covid 19. Every individual at that time had the potential to be exposed. However, the Badui community that also lived in the epicenter field was not much exposed. The purpose of this study was to determine the construction of social reality in the Badui society against zero percent COVID-19 transmission. The research approach is qualitative with a constructivist paradigm. The research method is descriptive with purposive data collection. The results showed that stakeholders perform effective management of externalization-internalization communication, namely instructions from the central government can be implemented with maximum coordination. The chieftain carried out communication management to legitimize socialization, namely emphasizing that COVID-19 must be overcome by treating the ancestral heritage and following the interacting instructions issued by the government. Communication management institutionalization of objectification is performed, namely, the community must obey the rules and traditional culture and believe in the Almighty. The leaders of the outer Badui conduct socialization of Communication Management, which provides input and warnings to the local community to maintain the health of their respective families.
Social Construction of the Reality of MSME Actors in KSBI Jakarta Regarding President Prabowo’s Free Food Program Made Wilantara; Misnan; Novianty Elizabeth Ayuna; Ajeng Iva Dwi Febriana
Journal of Advanced Research in Social Sciences and Humanities Vol. 10 No. 1 (2025): JARSSH
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-10-2025-0103

Abstract

Aim: To analyze how Micro, Small, and Medium Enterprises (MSMEs) members of the Komunitas Sukses Berjamaah Indonesia (KSBI) Jakarta form their social construction of the free meal program initiated by President Prabowo.Methodology: Using a descriptive qualitative approach based on the social construction theory of Peter L. Berger and Thomas Luckmann, this study describes how the reality of the national program is interpreted, understood, and responded to by MSMEs in the context of the local community economy. Through situational analysis, literature studies, and observations of community narratives.Findings: It was found that MSMEs view the free meal program not just as a food policy but as an economic opportunity, a symbol of the state’s concern for the common people, and an accessibility challenge. This social construction is formed through three main stages: externalization in the form of a narrative of expectations for participation in procurement; objectivation through the dissemination of opinions and discussions in the KSBI forum, and internalization in the form of a collective attitude towards the potential for empowerment or exclusion. This study concludes that the meaning of the free meal program is greatly influenced by economic experience, closeness to government networks, and the community’s existence as a space for articulating shared meaning.Implications/Novel Contribution: By understanding this social construction, the government and stakeholders can design a more inclusive approach to involving local MSMEs in national-scale programs.
The Effectiveness of Communication Media in Supporting Fagogoru Philosophy-Based Communication Strategies in the Implementation of Education Policies (Case Study of the Central Halmahera Regency Education Office) Nur Rahmawati Lie; Novianty Elizabeth Ayuna; Umar S. Bakry
International Journal of Technology and Education Research Vol. 3 No. 03 (2025): July - September, International Journal of Technology and Education Research (
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i03.2230

Abstract

The implementation of education policy requires the necessity of using effective communication strategies so that policy messages can be well received by the public. Especially if the implementation of the policy is in areas that are still experiencing development transitions from various aspects. This study aims to analyze the effectiveness of communication media in supporting communication strategies based on the philosophy of fagogoru in the implementation of education policies in Central Halmahera Regency. The method used is a qualitative approach with explanatory case studies. Data were obtained through interviews, observations, documentation, and online questionnaires involving service providers and service recipients with a total of 18 informants. The results of the study show that the communication media used, such as correspondence, WhatsApp, Zoom Meeting, and social media, are relatively effective in reaching the community even though there are still obstacles in the form of delays in information distribution, limited digital literacy, lack of individual awareness, and uneven infrastructure. The integration of this fagogoru philosophy with the values of Ngaku re Rasai, Budi re Bahasa, Sopan re Respect, and Mtat re Memoy strengthens the communication strategy so that it is more inclusive, polite, and harmonious. The combination of modern communication media and local cultural values has been proven to increase the effectiveness of education policy implementation by increasing public understanding, participation, and trust in the implementation of education policies.
Co-Authors Ajeng Iva Dwi Febriana Cucu Sulastri Ika Yuliasari Made Wilantara Misnan Neni Yulianita Nur Rahmawati Lie Rambang Basari Umar S. Bakry