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All Journal Jurnal Manajemen Bisnis Jurnal Ilmu Ekonomi ASET Management Analysis Journal Journal of Economic Education Jurnal Dinamika Sosial Budaya JURNAL MANAJEMEN BISNIS SOLUSI Jurnal Peduli Masyarakat Jurnal Ekonomika dan Bisnis Jurnal Ilmiah ASET Jurnal Abdimas Ekonomi dan Bisnis Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat Tematik Jurnal Ekonomika dan Bisnis International Research Journal of Business Studies
Eviatiwi Kusumaningtyas Sugiyanto
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Pengoptimalan Bisnis UMKM melalui Pelatihan Perpajakan dan Pengisian SPT di Kelurahan Muktiharjo Kidul, Semarang Sugiyanto, Eviatiwi Kusumaningtyas; Wijayanti, Ratna; Suratman
Jurnal Abdimas Ekonomi dan Bisnis Vol. 5 No. 1 (2025): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/3spg9g66

Abstract

Pelaku UMKM memiliki peran penting dalam perekonomian lokal, namun masih banyak yang mengalami kesulitan dalam memahami kewajiban perpajakan, termasuk pengisian SPT. Di Kelurahan Muktiharjo Kidul, Kecamatan Pedurungan, Kota Semarang, rendahnya literasi pajak berpotensi menimbulkan ketidakpatuhan dan menghambat perkembangan usaha. Oleh karena itu, pelatihan pajak menjadi urgensi untuk meningkatkan pemahaman dan keterampilan perpajakan pelaku UMKM. Melalui pendekatan partisipatif, kegiatan ini membekali peserta dengan pengetahuan dasar pajak, jenis pajak relevan, serta praktik pengisian SPT secara manual dan elektronik. Hasil evaluasi menunjukkan peningkatan skor rata-rata peserta sebesar 70% setelah mengikuti pelatihan, yang menunjukkan keberhasilan dalam meningkatkan pemahaman perpajakan mereka. Meskipun terdapat tantangan terkait keterbatasan pengetahuan teknologi, pendampingan intensif berhasil mengatasi hal tersebut. Pelatihan ini diharapkan dapat mendorong kepatuhan perpajakan di kalangan pelaku UMKM, meningkatkan keberlanjutan usaha mereka, serta memberikan kontribusi positif terhadap pembangunan ekonomi daerah. Diharapkan juga agar kegiatan serupa dapat terus dilanjutkan untuk memperluas dampak positif bagi pelaku UMKM lainnya.
Impact of Traditional Environmental Management Measures and Ecological Product Diversification on MSME Performance: Evidence of the Batik Industry in Central Java, Indonesia Widjajanti, Kesi; Sugiyanto, Eviatiwi Kusumaningtyas
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.19301

Abstract

Research aims: This research aims to investigate the influence of traditional environmental management practices on corporate performance and determine the mediating role of ecological product diversification in this regard.Design/Methodology/Approach: To achieve these objectives, a research design was developed and tested using a sample of 138 micro, small and medium enterprises (MSMEs) operating in the batik industry in Central Java, Indonesia. Observation data were then analyzed using Structural Equation Modeling (SEM) utilizing Amos software.Research findings: The analysis results demonstrated that traditional environmental management and ecological product diversification had a direct positive impact on the performance of small and medium enterprises. However, these results did not confirm the mediating role of ecological product diversification.Theoretical contribution/Originality: This study provides convincing evidence regarding the impact of environmentally friendly product diversification on MSME performance. Therefore, MSMEs, especially those operating in the batik industry, are encouraged to diversify environmentally friendly products to increase competitiveness and adapt to people's concern for the environment in the current era (green economy). Practitioners/Policy implications: It is acknowledged that the overall results obtained from this research provide a significant contribution to the understanding of the importance of environmental management practices and environmentally-friendly product diversification to increase business efficiency in the context of MSMEs.Research limitations/Implications: This study had a limited scope and only covered the Central Java region. Subsequent research can further expand the scope of the research field.
Women Entrepreneurs, Entrepreneurial Marketing, and Business Sustainability: A Gender Perspective Wijayanti, Ratna; Sugiyanto, Eviatiwi Kusumaningtyas
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/d6xxf734

Abstract

Sustainable entrepreneurship has become increasingly urgent in addressing environmental and social challenges, yet gender-specific dynamics in entrepreneurial marketing remain understudied. Understanding how women entrepreneurs apply entrepreneurial marketing is essential to strengthening inclusive and sustainable business ecosystems. This study examines the role of entrepreneurial marketing in improving sustainable business performance from a gender perspective. Using a quantitative survey approach, data were collected from 150 women entrepreneurs in Semarang who have managed environmentally friendly businesses for at least 3 years. Respondents were selected through purposive sampling, and data were analyzed using Structural Equation Modeling (SEM) with SmartPLS. The findings reveal that innovativeness, opportunity focus, and acceptable risk positively influence sustainability performance, highlighting women entrepreneurs' emphasis on social value creation, adaptability, and measured risk-taking. However, proactivity, resource leveraging, and networking show no significant impact, reflecting structural barriers, differences in strategic orientation, and networking limitations that women entrepreneurs often face. This study provides novelty by uncovering gender-specific patterns in entrepreneurial marketing and their implications for sustainability outcomes. Theoretically, it advances the discourse on gender and entrepreneurship, while, in practice, it emphasizes the need for gender-sensitive policies, entrepreneurial training, and supportive ecosystems to enhance sustainable business performance.
Penyuluhan Dan Pelatihan Digital Marketing Bagi Perempuan Wirausaha Di Kota Semarang suratman suratman; Ratna Wijayanti; Eviatiwi Kusumaningtyas Sugiyanto
TEMATIK Vol. 5 No. 1 (2025): Januari
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tmt.v5i1.10062

Abstract

Mayoritas UMKM di Indonesia dijalankan oleh Perempuan. Untuk itu Perempuan Pengusaha memiliki potensi yang besar dalam meningkatkan perekonomian Indonesia. Salah satu tujuan yang ingin dicapai Pemerintah adalah memperkuat wanita pengusaha termasuk di wilayah jawa tengah pada skala micro,menengah maupun besar. Agar tujuan dapat tercapai, maka dibutuhkan beberapa strategi dan kegiatan yang mendukung agar semua kendala ataupun masalah yang ditemui para pengusaha wanita dapat segera teratasi. Kendala yang sering ditemui adalah gagap tekhnologi yang dirasakan para pengusaha menghadapi perubahan tekhnologi yang teramat cepat. Tim pengabdian kepada masyarakat Fakultas Ekonomi Universitas Semarang telah melaksanakan kegiatan pada hari Selasa Tanggal 25 Juni 2024 dan telah memiliki luaran berupa publikasi jurnal pengabdian TEMATIK pada Universitas Semarang, publikasi media massa dan HAKI berupa video yang sudah diupload di youtube.
Co-Authors Citra, Ari Dina Permana Dea Aulia Widyaevan fitriana, ika Kesi Widjajanti Mira Meilia Marka Nelly Rafika Nur Intihayah Pradiptya, Adhi Ratna Wijayanti RATNA WIJAYANTI Rizkiana, Citra Sari, Anisa Rachma Sri Yuni Widowati suratman Suratman ‎ ‎ ‎