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Regenerasi Pengrajin Gerabah Perempuan di Pundong, Kasongan, dan Bayat dalam Mempertahankan NilaiNilai Kearifan Lokal Budaya Jawa Suharson, Arif
PANGGUNG Vol 34 No 1 (2024): Artistik dan Estetik pada Rupa, Tari, dan Musik
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v34i1.2812

Abstract

This research discusses women traditional pottery craftsmen in Pundong, Kasongan, and Bayat who are guardians of local cultural traditions in the midst of a global cultural ecosystem that is changing rapidly. This study aims to analyze the role of women in maintaining the values of local wisdom and how they deal with the influence of globalization on their traditional pottery crafts in relation to regeneration. The method used is a qualitative method with an ethnographic approach model. Data collected included observations, interviews, and documentation in traditional pottery-making communities. Pottery craftsmen in Pundong, Kasongan, and Bayat play an important role as custodians of cultural knowledge, transmission of traditions, and innovation in pottery crafts. The expertise of traditional techniques, artistic expression, and cultural symbols is a testament to women's dedication in maintaining the values of local wisdom amid the pressures of the global cultural ecosystem. The results of this study contribute to a broader understanding of the importance of cultural preservation and regeneration efforts involving gender roles in learning the nation's character. Keywords: Women, Pottery Craftsman, Local Wisdom, Global
Strategi UMKM Bantul Merespon Pandemi (Studi Kasus Bidang Kriya/Kerajinan) Suharson, Arif
Jurnal Riset Daerah Vol 20 No 3 (2020): JURNAL RISET DAERAH
Publisher : Badan Perencanaan Pembangunan Daerah Kabupaten Bantul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64730/jrdbantul.v20i3.43

Abstract

The purpose of this study is so that the msme bantul actors in the field of craft have a strategy to respond to pandemis by still doing activities, changing the way of view, and breaking the cross-border creation of products related to pandemis. The ease of access to information technology becomes a solution as a means of communication by utilizing the world of social media, developing professionalism and conducting collaborative synergies of mutually beneficial businesses. This study uses a qualitative paradigm with phenomenological approaches to conduct research and understanding processes based on methodologies that investigate a social phenomenon and human problems. This study uses a combination of several data collection techniques, namely: observation, interview, and documentation. Observations and interviews are conducted with population and sampling techniques. The method of data analysis used is a method of qualitative analysis presented descriptively. The results of the study get a complex picture of the impact of covid-19 pandemi on MSMEs in the field of craft, especially in Bantul Regency as the center of the most craft actors in Yogyakarta. The creative process of MSMEs in responding to the Covid-19 pandemi to stay afloat in difficult conditions has a major impact on the survival of MSMEs that impacts the widespread absorption of labor.
Penciptaan Karya Seni Kreatif Berkelanjutan dengan Metode “Upcycling Concept” Suharson, Arif
Dinamika Kerajinan dan Batik: Majalah Ilmiah Vol. 41 No. 1 (2024): DINAMIKA KERAJINAN DAN BATIK : MAJALAH ILMIAH
Publisher : Balai Besar Standardisasi dan Pelayanan Jasa Industri Kerajinan dan Batik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22322/dkb.v41i1.8166

Abstract

Kemajuan teknologi dalam kehidupan manusia berdampak pada meningkatnya kebutuhan produk-produk atau komponen mesin yang diterapkan pada hasil karya terbarukan. Tuntutan kebutuhan manusia untuk memenuhi desain terbaru, teknologi tepat guna atau trend desain, atau alasan lainnya meninggalkan produk atau komponen yang dahulu dianggap baru menjadi usang bahkan berubah menjadi sampah atau limbah. Seniman melihat fenomena ini menjadi prihatin dan bergerak untuk berkreasi agar sampah atau limbah dari kemajuan teknologi industri tetap memiliki daya guna dan value estetik bahkan memiliki nilai ekonomis. Metode yang digunakan yaitu deskriptif analitis untuk mengkaji karya seni berkelanjutan dari bahan yang tidak terpakai menjadi produk kreatif yang bernilai. Dari kajian ini dihasilkan kesimpulan bahwa eksperimen yang dilakukan oleh seniman didukung dengan metode practice based research untuk mencapai kreasi artistik melahirkan seni kreatif berkelanjutan dapat diwujudkan. Upcycling Concept adalah metode bagi insan kreatif dunia seni rupa Indonesia untuk mewujudkan karya baru dari produk, komponen atau barang lama menjadi memiliki nilai kebaruan. Kesadaran pribadi dan ketajaman visual seorang seniman untuk menghadirkan keberadaan produk yang telah menjadi sampah atau limbah menjadi karya seni berkelanjutan yang bermanfaat bagi kehidupan manusia di tengah derasnya perubahan dunia teknologi industri.
Pendidikan Seni melalui Inovasi Desain, Kewirausahaan, dan Pemasaran Produk Kerajinan Bambu di Kalurahan Bawuran Agung Wicaksono; Arif Suharson; Anom Wibisono; Lilik Ambarwati; Meidi Syaflan; Prafidhya Dwi Yulianto
Ideguru: Jurnal Karya Ilmiah Guru Vol. 10 No. 1 (2025): January 2025 Edition
Publisher : Dinas Pendidikan, Pemuda dan Olahraga Daerah Istimewa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51169/ideguru.v10i1.1490

Abstract

The research objective of the art innovation dissemination programme for bamboo craft groups in Kalurahan Bawuran, Pleret, Bantul, Yogyakarta is to create new designs and marketing of bamboo products in the digital era to improve the economic welfare of the community through art education and technical training. Bamboo products in Kalurahan Bawuran are a legacy of skills passed down from generation to generation. Bamboo raw materials are obtained from the local area, but often the quality of bamboo is poor, monotonous designs and product marketing are still a problem for crafters. Crafters do not yet have an efficient production system to produce products with optimal quality and marketing capacity. The urgency of this research is to improve the quality of renewable designs with better machine technology, so that bamboo furniture products can penetrate the global market. The 30 selected craftsmen involved were equipped with business management, entrepreneurship, and digital marketing. This qualitative research uses an aesthetic method with a practice-based research approach carried out with the stages of literature research, empiric study, visual research, and practice. The aesthetics of new bamboo craft creations have an impact on the preservation of sustainable local artistic creations that are able to meet the needs of the global era. This research produced 3 sets of functional products and 1 new design gazebo with an impact on economic improvement with business management methods (entrepreneurship and modern marketing) which are expected to be a means of environmentally sound education and regeneration of creative craftsmen as an entity that must be maintained, preserved, and developed according to the demands of the times.
Gera-Stone: Development of Renewable Ceramic Media for Quality Enhancement and Product Diversification of Pundong Potter Arif Suharson; Joko Subiharto; Dwita Anja Asmara; Dyah Retno Fitriani
Gorga : Jurnal Seni Rupa Vol. 15 No. 1 (2026): Gorga : Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v15i1.72123

Abstract

Traditional pottery centers in Indonesian face challenges related to declining material quality, limited finishing techniques, and low market competitiveness. The Pundong pottery center in Bantul Regency, Yogyakarta, reflects this condition, where products are generally limited to low-fired bisque wares with low functional and economic value. This research aims to develop and evaluate GERA-STONE, a hybrid ceramic material combining local earthenware clay with stoneware to improve product quality and market acceptance. The study employed a participatory research and development (R&D) approach integrated with practice-based research, involving 30 artisans. The research was conducted in three stages: material development, finishing exploration, and product evaluation through direct market testing in a public exhibition. Data were collected through observation, experimentation, discussions, and market testing, and analyzed descriptively. The results show that GERA-STONE improves structural stability, firing performance, and glaze compatibility. Finishing techniques enhance both aesthetic and functional qualities, enabling products to serve as tableware and home décor. Market testing indicates positive consumer responses, with products achieving prices 300–500% higher than conventional pottery. These findings confirm that innovation in material and technique, supported by participatory processes and market evaluation, can significantly enhance product quality and economic value.
Strategi Pemasaran 7P Inovasi Batik Cap Kertas Daur Ulang untuk Pemberdayaan Disabilitas I Made Sukanadi; Riza Septriani Dewi; Titiana Irawani; Arif Suharson; Tri Maharani; Asiah Azkanisa; Aurelia Amanda
JURNAL TATA KELOLA SENI Vol 11, No 2 (2025): Desember 2025
Publisher : Graduate School of Indonesia Institute of the Arts Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jtks.v11i2.17656

Abstract

Artikel ini bertujuan untuk menganalisis penerapan bauran pemasaran 7P (product, price, place, promotion, people, process, physical evidence) pada inovasi batik cap berbahan limbah kertas bertema heroic spirit Pangeran Diponegoro untuk pemberdayaan penyandang disabilitas di Sedayu, Bantul, Yogyakarta. Inovasi ini menggabungkan nilai seni, budaya dan keberlanjutan lingkungan dalam proses serta strategi pemasaran produk batik. Penelitian ini menggunakan pendekatan kualitatif deskriptif melalui observasi, wawancara, dan dokumentasi terhadap kelompok masyarakat Sanggar Pinilih Sedayu Sejahtera. Hasil penelitian menunjukkan bahwa penerapan bauran 7P berperan penting dalam meningkatkan nilai jual dan citra produk batik, memperluas jaringan pasar, serta memperkuat kemandirian ekonomi kelompok disabilitas. Inovasi ini tidak hanya menghasilkan nilai estetika karya seni dan budaya yang tinggi, tetapi juga menjadi model pengembangan seni inklusif dan berkelanjutan berbasis masyarakat. Marketing Strategy of the 7P for Recycled Paper–Stamped Batik Innovation to Empower Persons with Disabilities ABSTRACTThis article aims to analyze the implementation of the 7P marketing mix (product, price, place, promotion, people, process, physical evidence) in the innovation of batik cap made from paper waste with the theme of Prince Diponegoro's heroic spirit for the empowerment of people with disabilities in Sedayu, Bantul, Yogyakarta. This innovation combines the values of art, culture, and environmental sustainability in the process and marketing strategy of batik products. This study uses a descriptive qualitative approach through observation, interviews, and documentation of the Sanggar Pinilih Sedayu Sejahtera community group. The results of the study show that the application of the 7P mix plays an important role in increasing the selling value and image of batik products, expanding market networks, and strengthening the economic independence of disabled groups. This innovation not only produces high aesthetic value in art and culture but also serves as a model for inclusive and sustainable community-based art development.