Article Per Year (5 Year)
p-Index From 2021 - 2026
1.879
P-Index
This Author published in this journals
All Journal Media Ekonomi dan Manajemen Journal of Economic, Bussines and Accounting (COSTING) PubBis : Jurnal Pemikiran dan Penelitian Administrasi Publik dan Administrasi Bisnis Jurnal Pengabdian Kepada Masyarakat Patikala SYNERGY: Jurnal Bisnis dan Manajemen Sisi Lain Realita Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Ilmu Administrasi Negara VALUTA Jurnal Administrasi Bisnis, Manajemen dan Ekonomi Escalate : Economics and Business Journal
Septian Wahyudi
Program Studi Administrasi Bisnis Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Islam Riau
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Menjelajahi Peran Kemampuan Dinamis dalam Meningkatkan Kebaruan Produk Baru: Fokus pada Sensing, Seizing, dan Resource Reconfiguration Septian Wahyudi; Syafaruddin Z
SYNERGY: Jurnal Bisnis dan Manajemen Vol 4, No 2 (2024)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v4i2.52

Abstract

Dynamic capability encompassing sensing, seizing, and reconfiguring, are key to product innovation, especially for Village-Owned Enterprises (BUMDesa) in Indonesia. Nevertheless, the literature on the use of these capabilities in rural business contexts is scarce. This research purpose to find out how these three capabilities are useful for BUMDesa in plugging product novelty. Data collection and analysis had a quantitative approach to demonstrate the impact of each capability. The results suggest that sensing and reconfiguring are key components of product novelty, while the effect of seizing is insignificant. The strategy of sensing encourages BUMDesa to know market opportunities and threats, while reconfiguring gives flexibility to the organization and the adoption of a new technology that support input for innovation. On the other hand, the captures had less effect because of limited resources and the idealism of BUMDesa with practical local solutions. Sensing and reconfiguring are imperative in the support of product innovation in BUMDesa, while seizing strategies may require some adjustment to soconditions. The present research adds a new perspective on the dynamic capabilities of rural enterprises by assessing product novelty and its impact on rural enterprise development.
Peran artificial intelligence sebagai pengungkit produktivitas Usaha Mikro Kecil Menengah Di Desa Sei Simpang Dua Kecamatan Kampar Kiri Hilir, Kabupaten Kampar Adidi Yogia, Moris; Agung Wicaksono; Septian Wahyudi; Abdul Munir
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 3 No. 2 (2023): Jurnal PkM PATIKALA
Publisher : Education and Talent Development Center of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v3i2.961

Abstract

Kemajuan dalam bidang kecerdasan buatan (AI) membawa potensi revolusioner bagi usaha mikro, kecil, dan menengah (UMKM) untuk meningkatkan produktivitas mereka. Namun, implementasi AI dalam skala UMKM memunculkan beberapa permasalahan yang perlu diperhatikan. Pertama, banyak UMKM menghadapi kendala dalam hal pengetahuan dan sumber daya yang diperlukan untuk mengadopsi teknologi AI. Mereka sering kali kekurangan keterampilan dan sumber daya manusia serta teknologi yang diperlukan untuk mengintegrasikan AI ke dalam operasional bisnis mereka. Kedua, penting bagi UMKM untuk memahami bagaimana AI dapat digunakan secara efektif dalam konteks bisnis mereka. Penggunaan AI yang tidak tepat atau tidak efisien dapat menghasilkan hasil yang tidak memuaskan atau bahkan merugikan secara finansial. Terakhir, penggunaan AI juga terkait dengan peraturan dan regulasi yang harus diikuti. Privasi dan keamanan data adalah aspek penting yang harus diperhatikan agar data pelanggan dan bisnis tidak disalahgunakan. Oleh karena itu, UMKM perlu memiliki pemahaman yang kuat tentang kerangka kerja regulasi yang berlaku. Pengabdian dengan metode penyuluhan kepada masyarakat ini menjelaskan permasalahan-permasalahan ini dan memberikan pandangan tentang bagaimana UMKM dapat mengatasi tantangan-tantangan ini dalam mengadopsi dan mengintegrasikan AI untuk mendukung pertumbuhan dan keberlanjutan bisnis mereka.
Eksplorasi Perceived Ease of Use (PEOU), Perceived Usefulness (PU), dan Trust terhadap adopsi fintech di Riau dengan menggunakan perspektif Consumer Culture Theory (CCT) Afrizal Malik; Syafaruddin Z; septian wahyudi
SYNERGY: Jurnal Bisnis dan Manajemen Vol 5, No 2 (2025)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v5i2.72

Abstract

This study explores the influence of Perceived Ease of Use (PEOU), Perceived Usefulness (PU), and Trust on fintech adoption in Riau using the Consumer Culture Theory (CCT) perspective. The findings indicate that PEOU has a significant impact on fintech adoption, with a regression coefficient of 0.837, a standard error of 0.040, a t-value of 21.185, and a significance of 0.000 (p 0.05). This suggests that the easier a fintech system is to use, the more likely it is to be adopted by the public in Riau. Additionally, PU also significantly influences fintech adoption, with a regression coefficient of 0.101, a standard error of 0.028, a t-value of 3.641, and a significance of 0.000 (p 0.05). This finding highlights consumers are more inclined to adopt fintech if they perceive tangible benefits such as transaction efficiency and broader financial access. However, Trust does not significantly impact fintech adoption, as indicated by a regression coefficient of 0.013, a standard error of 0.015, a t-value of 0.883, and a significance of 0.379 (p 0.05). This suggests that fintech users in Riau prioritize functionality and ease of use over trust when deciding to adopt financial technology services. The simultaneous analysis confirms that PEOU, PU, and Trust collectively influence fintech adoption, with an F-value of 5837.754 and a significance of 0.000 (p 0.05). Moreover, the Adjusted R Square value of 0.993 indicates that the model explains 99.3% of the variance in fintech adoption. These findings align with the CCT perspective, emphasizing that fintech adoption in Riau is driven more by pragmatic factors such as ease of use and perceived benefits rather than trust-related concerns 
Analysis of TikTok Live Streaming Programs as a Promotional Medium for Thrift Fashion Businesses Nazwa Reza Asevi; Septian Wahyudi
Escalate : Economics and Business Journal Vol. 3 No. 03 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i03.352

Abstract

This research analyzes TikTok live streaming as a promotional medium for thrifting fashion businesses. The background addresses how interactive live streaming features enhance pre-owned apparel sales while presenting competitive and technical challenges alongside spontaneous consumer behavior. The study aims to examine TikTok live streaming utilization in thrifting business promotion, focusing on feature deployment, encountered challenges, and applied marketing strategies. The methodology employs qualitative descriptive case study design through semi-structured interviews with Windyy_Shop proprietors. Purposive sampling selected business operators and hosts demonstrating expertise in live streaming operations. Data collection instruments included in-depth interviews and operational observation. Thematic analysis employing Braun and Clarke's framework provided qualitative interpretation. Results demonstrate that live streaming reduces information asymmetries, facilitates real-time consumer engagement, and significantly accelerates purchasing decisions. Eight operational mechanisms emerged, including interactive product visualization, competency-based host selection, and algorithmic platform optimization. Findings reveal substantial sales conversion rate increases, elevated customer loyalty, and expanded brand awareness despite technical infrastructure constraints and competitive saturation. The research concludes that live streaming functions as a multidimensional promotional mechanism generating meaningful business performance enhancement through comprehensive psychological consumer engagement across emotional, social, and interactive dimensions.
Co-Authors Abdul Munir Adidi Yogia, Moris Afrizal Malik Agung Wicaksono Cifebrima Suyastri Indra Safri Indra Safri La Ode Syarfan Moris Adidi Yogia Nazwa Reza Asevi Rosmita Syafaruddin Z Syaprianto, Syaprianto