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All Journal EKONOMIS : Journal of Economics and Business EKSYA: Jurnal Ekonomi Syariah Jurnal Riset Manajemen dan Akuntansi (JURIMA) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Publikasi Ilmu Manajemen Jurnal Riset Manajemen dan Ekonomi Al Itmamiy : Jurnal Hukum Ekonomi Syariah Swakarya: Jurnal Penelitian Sosial dan Pemberdayaan Masyarakat Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Maslahah: Jurnal Manajemen dan Ekonomi Syariah Journal Economic Excellence Ibnu Sina Jurnal Inovasi Ekonomi Syariah dan Akuntansi Green Inflation: International Journal of Management And Strategic Business Leadership JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Bisnis, Ekonomi Syariah dan Pajak
Nurlia Fusfita
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Swakarya: Jurnal Penelitian Sosial dan Pemberdayaan Masyarakat

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Marketing Strategy of Bielda Cake Through Facebook in Islamic Economis Persfective Yuliaten; Abd. Malik; Nurlia Fusfita; Erwina Kartika Devi
Swakarya: Jurnal Penelitian Sosial dan Pengabdian Masyarakat Vol. 2 No. 1 (2024): Swakarya: Jurnal Penelitian Sosial dan Pemberdayaan Masyarakat
Publisher : Pusat Studi Penelitian dan Evaluasi Pembelajaran

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Abstract

The aim of this research is to find out the marketing mix strategy carried out by micro businesses at Bielda Cake and to find out the Islamic economic perspective on carrying out marketing strategies via Facebook media at Bielda Cake. This research uses qualitative methods, with data analysis techniques using descriptive analysis. Data collected through direct interviews with the owner of the Bielda Cake Shop and documentation. The author conducted research at the Bielda Cake Shop located in Betung Village, Kumpeh District, Muaro Jambi Regency. The results of this research can be seen that the Bielda Cake Shop markets its products using a form of marketing through an online system which includes social media Facebook. Apart from that, the Bielda Cake Shop also implements a marketing strategy by developing a marketing mix which consists of four elements, namely product, price, location and promotion. The products sold use quality and non-hazardous materials, prices are commensurate with quality, promotions use Facebook media and billboards, and strategic locations on the side of the road. The marketing strategy through Facebook media is in line with the marketing principles contained in Islamic economics, namely honesty without deception, maximum service and fairness without discriminating between consumers.
Co-Authors Abd. Malik Acok Tang Addiarrahman Ahsan Putra Hafiz Ambok Pangiuk Anissa Anggraini Arsa Arsa As’ad Isma Cindy Claudia Destina Mae Tika Diana Puspita Sari Dimas Dwi Amrico Py Efni Anita Eka Widianti Elviyanti Anggraini Erwin Saputra Siregar Erwina Kartika Devi Ferri Saputra Tanjung Indah Lestari Lailatul Munawaroh Lela Suryani Lesta Sri Wahyuni Maulana Yusuf Melisa Jumatun Ulya Nadia Zein Namira Namira Rafidah Rian Irawan Siti Hartina Sucipto Sucipto Titin Agustin Nengsih Winy Meldiani Yolanda Sari Yuliaten