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INFLUENCER MARKETING DAN CONTENT MARKETING SEBAGAI DETERMINAN MINAT BELI ULANG PRODUK SKINTIFIC PADA PLATFORM TIKTOK SHOP Fera Mutia Permani; Depy Muhamad Pauzy Depy; Gian Riksa Wibawa Gian
JURNAL EKONOMI PERJUANGAN Vol. 8 No. 1 (2026): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v8i1.2884

Abstract

Tujuan penelitian ini adalah untuk mengetahui: (1) Gambaran influencer marketing, content marketing, dan minat beli ulang produk Skintific pada platform TikTok Shop di Tasikmalaya. (2) Pengaruh influencer marketing dan content marketing secara simultan terhadap minat beli ulang produk Skintific pada platform TikTok Shop di Tasikmalaya. (3) Pengaruh influencer marketing secara parsial terhadap minat beli ulang produk Skintific pada platform TikTok Shop di Tasikmalaya serta (4) Pengaruh content marketing secara parsial terhadap minat beli ulang produk Skintific pada platform TikTok Shop di Tasikmalaya. Penelitian ini menggunakan metode survei dengan pendekatan kuantitatif. Sampel penelitian berjumlah 100 responden. Data yang digunakan terdiri dari data primer dan sekunder. Analisis data dilakukan menggunakan regresi linier berganda dengan bantuan SPSS versi 25. Hasil penelitian menunjukkan bahwa influencer marketing dan content marketing secara simultan berpengaruh signifikan terhadap minat beli ulang produk Skintific pada platform TikTok Shop di Tasikmalaya. Secara parsial, influencer marketing dan content marketing masing-masing berpengaruh positif dan signifikan terhadap minat beli ulang produk Skintific pada platform TikTok Shop di Tasikmalaya. Temuan ini menunjukkan bahwa penerapan strategi influencer marketing dan content marketing yang efektif dapat meningkatkan minat konsumen untuk melakukan pembelian ulang produk Skintific pada platform TikTok Shop.
Implementation of the Corporate Social Responsibility Program of Bank Nagari Padang Panjang Branch in Providing Educational Scholarships Monica Permata Ardi; Nazirwan Nazirwan; Fera Mutia
Jurnal Ilmiah Ekotrans & Erudisi Vol. 5 No. 2 (2025): December 2025
Publisher : LPPM Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69989/994ey102

Abstract

This study examines the implementation of a corporate social responsibility (CSR) scholarship program delivered by a regional bank branch in Padang Panjang, Indonesia, with a focus on delivery processes and governance quality. Using a qualitative case study design, data were collected through semi-structured interviews with program implementers and scholarship recipients, supported by observation and document review. Results show a six-stage implementation pathway—socialization, nomination/registration, verification, approval, disbursement, and reporting—yet governance weaknesses concentrate at two points: verification and reporting. The program operates under a stable annual budget envelope, creating recurring coverage–intensity trade-offs and increasing reliance on discretionary prioritization. Over time, a shift from mediated cash distribution to account-based transfers improved administrative traceability, but reporting remains partly aggregated, limiting recipient-level auditability and weakening transparency and accountability. The study contributes by framing CSR scholarships as governance-dependent interventions rather than simple philanthropic transfers and demonstrates how multi-actor fragmentation and resource constraints shape targeting accuracy. Practical implications include establishing standardized eligibility verification, clarifying decision rights across actors, and institutionalizing traceable reporting routines to strengthen fairness, legitimacy, and impact credibility.