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All Journal E-Journal Of Cultural Studies GERAM (GERAKAN AKTIF MENULIS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Asmyta Surbakti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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PUSAKA BUDAYA DAN PENGEMBANGAN PARIWISATA DI KOTA MEDAN: SEBUAH KAJIAN BUDAYA Surbakti, Asmyta; Ardika, M.A., Prof. Dr. I Wayan; Parimartha, M.A., Dr. I Gde; Suastika, S.U., Prof. Dr. I Made
E-Journal of Cultural Studies Vol. 2, No. 1 Mei 2008
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (56.166 KB)

Abstract

Penghancuran pusaka budaya berupa bangunan bersejarah di Kota Medan disikapi secara berbeda oleh pemerintah dan masyarakat setempat. Pemerintah Kota Medan menyetujui penghancuran tersebut untuk pembangunan antara lain pusat-pusat perbelanjaan dengan alasan terciptanya lapangan kerja sekaligus peningkatan pendapat asli daerah Kota Medan. Sebaliknya, masyarakat memperjuangkan kelestarian bangunan bersejarah sebagai bukti sejarah masyarakat Medan yang plural dan multikultural. Sebagai modal budaya, pusaka budaya tersebut memiliki potensi besar dalam mengantisipasi kecenderungan pariwisata global dan posmodern.Penelitian ini dilakukan dengan menggunakan metode kualitatif. Format disain, pengumpulan data, dan strategi analisis datanya bersifat deskriptif-kualitatif. Sumber data terdiri atas data primer yang diperoleh dari wawancara mendalam dan observasi partisipasi dan metode penelitian berganda sedangkan data sekunder diperoleh dari dokumentasi. Hasil analisis disajikan secara informal melalui deskripsi induktif-analitik.Hasil penelitian ini menunjukkan bahwa, dalam pembangunan Kota Medan, terdapat kekuatan pemerintah dan pengusaha/pemilik bangunan bersejarah yang mengorbankan pusaka budaya demi pendirian gedung-gedung bisnis modern, seperti pusat-pusat perbelanjaan. Sebagai akibatnya, Kota Medan mengalami komodifikasi yang mengancam pusaka budaya dan pengembangan pariwisata. Puluhan bangunan bersejarah yang sudah dihancurkan termasuk tiga yang dilindungi oleh Perda Nomor 6 Tahun 1988.Melalui diskursus kontra-hegemoniknya, masyarakat yang didukung oleh masyarakat sipil setempat, khususnya LSM seperti Badan Warisan Sumatra (BWS), di samping para intelektual dan media massa, melakukan perjuangan atas pelestarian pusaka budaya dan tuntutan terhadap hak azasi budayanya. Pelestarian pusaka budaya di Kota Medan adalah terkait kepentingan praksis emansipasi masyarakat dan sesuai dengan cita-cita kajian budaya, yaitu praksis dan emansipatoris.
Peran Toba Dreams Dalam Pengembangan Destinasi Wisata Danau Toba: Pendekatan Sastra Pariwisata Simanihuruk, Bertova; Surbakti, Asmyta; I Nyoman Darma Putra; Eddy Setia
GERAM: Gerakan Aktif Menulis Vol. 10 No. 2 (2022): GERAM: Gerakan Aktif Menulis
Publisher : Program Studi Pendidikan Bahasa dan Sastra Indonesia FKIP Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/geram.2022.vol10(2).10665

Abstract

North Sumatra literary works have represented Lake Toba tourism phenomena in the form of natural beauty, culture, and local wisdom. However, these works still need to get more attention from any researchers who link them to another way of promoting tourism. This study aims to analyze the four tourism components in Toba Dreams' novel and the role of the novel in developing Lake Toba's tourist destination. This study used a qualitative-interpretative method with a phenomenological paradigm. In obtaining the primary data, we used text, and in collecting the secondary data, we took from the library, observation, and interview methods. All primary data, i.e., attractions, amenities, access, and ancillary services, are analyzed using mimetic and literary tourism approaches by comparing them with secondary data acquisition. The results of this study show that the novel intensely and aesthetically depicts four tourism components, imitations of reality. The novelty of this study is that the Toba Dreams novel has a dual function as a medium for stories and as a promotion of Lake Toba tourism, especially tourist destinations in the
PUBLIC PERCEPTION OF LIVE MUSIC CAFE LOVERS: A CASE STUDY OF CUSTOMERS OF BAMBU PURPLE RESTO MARELAN Riki Andika; Asmyta Surbakti; Junita Batubara
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.3431

Abstract

The purpose of this study was to analyze the perception of the public who enjoy live music in cafes, a case study of customers of Bambu Ungu Resto Marelan. This research method is qualitative. The subjects of the study were customers of Bambu Ungu Resto Marelan. Data collection techniques were observation and interviews. Based on the results of the study through observation and data analysis of the theme of the music show according to the perceptions of visitors at the Bambu Ungu Resto cafe, it can be concluded that: 1. Visitors' perceptions of the theme of the music show are based on the choice of music from the management which has a significant impact on the customer experience in the cafe. Visitors to the Bambu Ungu Resto cafe tend to like relaxed and easy-listening music, such as pop music that creates a warm atmosphere. Artists whose songs have calming melodies and positive lyrics are favorites of visitors because they are able to create an atmosphere that matches their mood and needs at that time. 2. Knowing what music is popular can help the cafe stay relevant and attractive to visitors. The atmosphere of visitors during the music show is also considered quite supportive. Overall, the theme of the music show that suits visitors' preferences tends to increase their satisfaction and experience in the cafe, one of which is with the theme of pop music.
Co-Authors Bertova Simanihuruk Dr. I Gde M.A. Parimartha Eddy Setia I Made Suastika I Nyoman Darma Putra I Wayan Ardika Junita Batubara, Junita Mauly Purba, Mauly Pane, Sastra Gunawan RR. Ella Evrita Hestiandari