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All Journal International Journal of Supply Chain Management
Komkrit Rattamanee
Faculty of Science and Technology, Suan Sunandha Rajabhat University, Thailand
Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

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What Drives the Innovation Inside, and Integrated Supply Chains of Thai Based Global Traders: A Strategic Management Perspective on Supply Chain Performance Luedech Girdwichai; Jetsalid Anesukanjanakul; Komkrit Rattamanee; Vanisa Pakvichai
International Journal of Supply Chain Management Vol 8, No 6 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (571.911 KB)

Abstract

The main objective of the current study is the enhancement in literature of SC with untying the association between SC practices, the innovation in CHIN and strategy orientation. SC practices have positive impact of Market orientation. Results are consistent with results of past studies of SC practices development achievement with the use of Market orientation. Contradiction with expectation information reveals that SC practices   was not significant and positively related with resource orientation. According the study, a high level of investment for example in IT sector will not be beneficial for supply chain management. This suggestion indicates that managers should not make the excessive investment but have to allocate the resources of organization efficiently. The study has employed the SEM-PLS as a statistical tool to analyze the data collected from the Thai based global firms This study contributed in three aspects of supply chain management. First one is in, integration innovation, strategic management and SCM mainly the use of cross-disciplinary research. Previous studies have presumed that there is positive association among SCPR and innovation in CHIN. Though explanations regarding drivers of innovation in CHIN matters in association not been provided. Whereas we have provided new viewpoint for the explanation how sustained competitive advantage can be created for the firms by innovation in CHIN
The Role of Big Data Analytics in Determine the Relationship between Green Product Innovation, Market Demand and the Performance of Motorcycle Manufacturing Firms in Thailand Saroge Vasuvanich; Sudawan Somjai; Komkrit Rattamanee; Kittisak Jermsittiparsert
International Journal of Supply Chain Management Vol 9, No 1 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

The study is carried out to explore the role of big data analytics in determine the relationship between green product innovation, market demand and the performance of motorcycle manufacturing firms in Thailand. The current study which basically is an empirical research theoretically as well as methodologically contributed in the existing literature, particularly, in the Thailand’s motorcycle industry. It is obvious that adopting green product innovation in highly competitive market is imperative, since it facilitates in achieving competitive advantage and product differentiation [1].the data is collected from the motorcycle manufacturing firms in Thailand. The SEM-PLS is used to analyse the data. The findings of the study have shown consistency with the hypothesized results as well as the prior findings. Although, the results have shown that it is important for firms to understand the requirements of its consumers, followed by the alignment of product innovation initiatives to the values of consumers. In the recent green conscious competitive environment, brand identity and design, price, fuel consumption, and exhaust emission are some of the important criteria which are generally considered by consumers while taking a motorbike purchasing decision. Another study has attempted to analyse BDA and the computer-assisted textual analysis, as well as its application in the transportation and logistics system. For the managers, the current research emphasizes the strategic significance of green product decisions. It also explains that firm performance and green product innovation must also integrate knowledge of market demand as important consideration.
Co-Authors Jetsalid Anesukanjanakul Kittisak Jermsittiparsert Luedech Girdwichai Saroge Vasuvanich Sudawan Somjai Vanisa Pakvichai