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THE INFLUENCE OF PRODUCT VARIATIONS ON PURCHASING DECISIONS WITH CELEBRITY ENDORSER AS A MODERATING VARIABLE Rieneke Ryke Kalalo; Andi Amri; Muhammad Risal Tawil; Bambang Suseno; Noor Akhmad
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14732

Abstract

ABSTRACT This research is a quantitative study with an explanatory approach. The data used are primary data that researchers obtained from users of shopee, tikthok shop, and facebook marketplaces spread throughout Indonesia. The data was collected in the form of a questionnaire from 24 questions from 300 users of shopee, tiktokshop, and the Facebook marketplace mentioned above. The data were analyzed using the smart PLS 4.0 analysis tool. The result in this article show shows that the first and second hypotheses used in this article can be proven and accepted. This is because the P-Values are positive and below the significance level of 0.05, namely 0.021. This is because the more product variations make buyers more interested in making purchasing decisions, the less easily bored, and so on which make purchasing decisions even greater. In the next row, the results answer the second hypothesis where the Celebrity Endorser variable can strengthen the influence of the Product Variation variable on Purchasing Decisions. This is because the same thing is the P-Values that are positive and below the significance level of 0.05, which is 0.000, which is smaller than direct testing of 0.021. Thus it can be concluded that the first and second hypotheses in this article can be accepted and proven. Keywords: Fear of Missing Out, Price Perception, Social Media Promotions, Consumer Satisfaction and Purchase Decision
Pengaruh Small Sided Games Strategi Efektif Meningkatkan Kelincahan Di Klub Sepak Bola Bima Sakti Noor Akhmad
Journal Transformation of Mandalika, e-ISSN: 2745-5882, p-ISSN: 2962-2956 Vol. 5 No. 10 (2024): Oktober
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jtm.v5i10.3461

Abstract

Tujuan dari penelitian ini adalah untuk mengkaji pengaruh latihan Small-Sided Games strategi efektif meningkatkan kelincahan di klub sepak bola bima sakti. Small-Sided Games (SSGs) adalah bentuk latihan sepak bola yang dilakukan dalam area yang lebih kecil dari ukuran lapangan reguler dan dengan jumlah pemain yang lebih sedikit, dimainkan dengan format seperti 2VS2, 3VS3, atau 4VS4, tergantung pada tujuan latihan dan tingkat kemampuan pemain. Penelitian ini menggunakan desain non-equivalent pre-test – post-test control group. Sampel penelitian terdiri dari 20 orang yang dibagi menjadi 2 kelompok, yaitu kelompok kontrol dan kelompok eksperimen, masing-masing berjumlah 10 orang dengan menggunakan teknik intact group. Data dikumpulkan melalui tes tindakan dan dianalisis dengan gain score ternormalisasi menggunakan teknik t-test. Berdasarkan hasil uji hipotesis, ditemukan bahwa terdapat pengaruh yang signifikan pada kelompok eksperimen setelah mengikuti latihan Small-Sided Games. Rata-rata T-hitung menunjukkan bahwa peningkatan kelincahan pada kelompok eksperimen lebih besar dibandingkan dengan kelompok kontrol (ẍ1 = 0.0150 > ẍ2 = 0.0159). Selain itu, hasil analisis uji t menunjukkan nilai t-hitung sebesar 3.2720, sedangkan t-tabel pada taraf signifikansi α = 0,05 adalah 1.035. Karena t-hitung 3.2720 lebih besar daripada t-tabel 1.035, maka H0 ditolak dan H1 diterima. Kesimpulannya, latihan Small-Sided Games berpengaruh signifikan terhadap kelincahan dalam permainan sepak bola.
PENGARUH LATIHAN BALL FEELING DAN AGILITY TERHADAP KETERAMPILAN MENGGIRING BOLA DALAM PERMAINAN SEPAK BOLA Zaenul Ansori; Subagio; Noor Akhmad
Journal Sport Science, Health and Tourism of Mandalika (Jontak) e-ISSN 2722-3116 Vol. 4 No. 1 (2023)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jontak.v4i1.342

Abstract

This study aims to determine the effect of differences in figure eight and dribble "z" pattern exercises on dribbling skills in soccer games at Club Ani Soccer Mataram. The design used in this study was an experimental research type with two-group pre-test and post-test. The population in this study were all Mataram U23 Ani soccer players in 2021, totaling 20 people. Sampling using purposive sampling technique is one of the sampling techniques in which research determines the performance of the sample by determining the specific characteristics of the age of junior players 19 to 23 years. Divided into 2 groups, 10 players in group A who practiced figue eights and group B 10 players used dribble z peterren training. The sample determination in each group is done by random (random) by drawing from the results of the dribble ability ranking which is paired with rank one with two, three with four, five with six and so on, and it is determined that the first one is taken in the figure eights exercise group and the second in Peterren's Z dribble exercise group. Data analysis using the t-test formula (t-test). The results of data analysis show that the t-count value is 11,455> t table, 1.729 with a significant level of 5%. On this basis, the null hypothesis (Ho) which reads "There is no effect of figure training and z pettren dribble on dribble skills at Club Ani Soccer Mataram in 2021", "Rejected". While the alternative hypothesis (Ha) which reads "There is an effect of figure eights and dribble z peterren t training on dribbling skills at Club Ani Socceer Mataram in 2021", "Accepted". Sehinngaaa can be concluded. Based on the results of data analysis, it can be concluded that: 1. There is an effect of figure eights training on the dribbling ability of Ani soccer Mataram club players in 2021 2. There is an effect of dribbling training on z peterren's dribbling ability in club players Ani soccer Mataram Year 2021 3. There is a difference in the effect of figure eights training with z Peter dribbling training on the dribbling ability of the Ani soccer Mataram club players in 2021.
Pengaruh Latihan Weighted Vest Dan Resistence Band Terhadap Peningkatan Power Otot Tungkai Atlet IBA MMA UNDIKMA Camp Deri Agus Susanto; Elya Wibawa Syarifoeddin; Noor Akhmad
Journal Transformation of Mandalika, e-ISSN: 2745-5882, p-ISSN: 2962-2956 Vol. 4 No. 2 (2023): Februari
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jtm.v4i2.1287

Abstract

Tujuan peneilitian ini adalah untuk mengetahui untuk mengetahui ada atau tidak pengaruh latihan weighted vest dan resistance band terhadap peningkatan power otot tungkai atlet IBA MMA UNDIKMA CAMP. Penelitian ini termasuk jenis penelitian eksperimen. Populasi dalam penelitian ini adalah seluruh anggota IBA MMA UNDIKMA Camp tahun 2022, yang berjumlah 30 orang. Pengambilan sampel menggunakan teknik Purposive sampling dan yang memenuhi kriteria berjumlah 16 orang yang dibagi kedalam 2 kelompok. Penentuan sampel dalam tiap kelompok dilakukan dengan teknik ordinal pairing dari hasil rangking tes awal power otot tungkai. Analisis data yang digunakan adalah menggunakan rumus t-test (uji-t). Berdasarkan hasil analisa data diperoleh: 1) Pada kelompok latihan weighted vest diketahui bahwa nilai t-hitung lebih besar dari nilai t-tabel yaitu 9,45 > 1,895 sehingga dapat diinterpretasikan bahwa hipotesis nihil (H0) ditolak; dan hipotesis alternatif (Ha) diterima. 2) Pada kelompok latihan resistance band diketahui bahwa nilai t-hitung lebih besar dari nilai t-tabel yaitu 14,38 > 1,895 sehingga dapat diinterpretasikan bahwa hipotesis nihil (H0) ditolak; dan hipotesis alternatif (Ha). diterima. Dan dapat disimpulkan: 1) Ada pengaruh latihan weighted vest terhadap power otot tungkai atlet IBA MMA UNDIKMA CAMP; 2) Ada pengaruh latihan resistance band terhadap power otot tungkai atlet IBA MMA UNDIKMA CAMP
Pemetaan Psikologi Olahraga, Kesehatan Mental dan Performa Atlet: Scopus Tren Global 2014-2024 Noor Akhmad; Benny Badaru; M. Imran Hasanuddin; Isyani Isyani
SPORTIVE: Journal Of Physical Education, Sport and Recreation Vol. 9 No. 5 (2025): Maret
Publisher : Prodi Pendidikan Jasmani dan Olahraga

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze global trends in sports psychology, mental health, and athlete performance during the 2014-2024 period. A bibliometric approach was employed, analyzing 324 documents sourced from Scopus-indexed databases. The dataset comprised English-language articles with final publication status. Data processing utilized OpenRefine to remove duplicates, standardize formatting, and filter irrelevant entries, ensuring high-quality data. Analytical techniques included VOSviewer and Biblioshiny to map publication trends, keyword distributions, and thematic relationships. Results revealed an annual publication growth rate of 37.41 percent, an average document age of 3.17 years, and a mean of 13.36 citations per document. Internationalcollaborations accounted for 32.1 percent of the publications, with the United States contributing 70 documents, followed by the United Kingdom and Australia, each with 50-60 documents. Cluster analysis identified key themes such as mental health, psychological well-being, and athlete performance, along with emerging topics like community-based interventions and modern technological applications. This study offers a comprehensive overview of the literature trends in this field, emphasizing the importance of evidence-based, multidisciplinary strategies to effectively support athlete mental health and performance.
Influencer Dan Kapital Perhatian: Tinjauan Literatur Mengenai Keterlihatan Digital Dan Budaya Fleksing Heni Kumalasari; Noor Akhmad; I Putu Sriartha; Wayan Mudana; I Made Pageh
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 12 (2025): GJMI - Desember
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i12.1961

Abstract

Perkembangan media sosial telah mengubah cara individu membangun identitas digital, menjadikan perhatian publik sebagai komoditas bernilai tinggi. Penelitian bertujuan menganalisis hubungan antara influencer, ekonomi perhatian, digital visibility, dan budaya flexing dalam membentuk performativitas diri di platform digital. Penelitian menggunakan kajian literatur naratif dan tematik dari 53 artikel tahun 2016 hingga 2025. Proses analisis meliputi identifikasi artikel melalui basis data internasional, seleksi berbasis kriteria inklusi dan eksklusi, serta sintesis tematik untuk menyoroti tema dominan, kerangka teori, dan metode penelitian yang digunakan. Hasil kajian menunjukkan tren peningkatan publikasi sejak tahun 2020, dengan distribusi disiplin ilmu sebagai berikut: 62% komunikasi, 15% sosiologi, 13% psikologi, dan 10% ekonomi digital. Sebagian besar penelitian berasal dari konteks Barat (70%), sedangkan 30% meneliti konteks Global South. Temuan tematik menegaskan bahwa influencer berperan sebagai produsen visibilitas digital; keterlihatan tersebut memunculkan perhatian publik yang dikonversi menjadi nilai ekonomi dan sosial melalui strategi flexing. Fenomena ini menimbulkan ketegangan antara otentisitas diri, ekspektasi sosial, dan logika algoritma, membentuk ekosistem baru dalam kapitalisme digital. Kesimpulan menunjukkan bahwa digital visibility berfungsi sebagai modal sosial dan simbolik yang mempengaruhi status, peluang ekonomi, dan identitas digital individu. Penelitian ini menekankan pentingnya pendekatan interdisipliner untuk memahami performativitas digital dan memberikan panduan praktis bagi influencer dan praktisi media sosial dalam manajemen konten, branding personal, serta pengelolaan ekspektasi audiens. Studi ini juga membuka peluang penelitian lebih lanjut mengenai konteks lintas budaya, authenticity paradox, dan dinamika algoritmik.
A Bibliometric Analysis Of Psychological Measurement In Sports: Mapping Global Trends, Collaborations, Thematic Developments Noor Akhmad
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 12 (2025): GJMI - Desember
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i12.1965

Abstract

Psychological measurement tools are fundamental in sports psychology for assessing mental toughness, performance anxiety, motivation, and resilience in athletes. Despite increasing research in this field, a comprehensive bibliometric analysis of global trends, collaboration networks, and thematic developments remains limited. This study conducts a bibliometric analysis of 489 Scopus-indexed articles published between 1977 and 2025 to examine publication trends, key contributors, and thematic structures. Results indicate that the United States (32.5%), United Kingdom (15.8%), Germany (9.6%), and Canada (7.3%) are the leading contributors, with emerging research from Slovenia (2.1%) and Uruguay (1.7%). Institutional collaborations highlight strong interdisciplinary ties, particularly between the Center for Addictive Disorders and the Faculty of Medicine and Health. Co-authorship analysis identifies Nikos Ntoumanis (98 publications) and Jennifer Cumming (76 publications) as pivotal researchers, while citation network analysis highlights influential clusters led by Joan L. Duda (4,532 citations) and Andreas Ivarsson (3,215 citations). Bradford’s Law identifies Psychology of Sport and Exercise and Journal of Applied Sport Psychology as core journals. Thematic mapping reveals that mental toughness (18.4%) and resilience (14.7%) are dominant topics, while psychometrics (6.3%) and competitive anxiety (5.1%) remain underexplored. These findings provide strategic insights for enhancing global research collaboration, bridging psychological theory and practice, and guiding future research directions in sports psychology.