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THE INFLUENCE OF PRODUCT VARIATIONS ON PURCHASING DECISIONS WITH CELEBRITY ENDORSER AS A MODERATING VARIABLE Rieneke Ryke Kalalo; Andi Amri; Muhammad Risal Tawil; Bambang Suseno; Noor Akhmad
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14732

Abstract

ABSTRACT This research is a quantitative study with an explanatory approach. The data used are primary data that researchers obtained from users of shopee, tikthok shop, and facebook marketplaces spread throughout Indonesia. The data was collected in the form of a questionnaire from 24 questions from 300 users of shopee, tiktokshop, and the Facebook marketplace mentioned above. The data were analyzed using the smart PLS 4.0 analysis tool. The result in this article show shows that the first and second hypotheses used in this article can be proven and accepted. This is because the P-Values are positive and below the significance level of 0.05, namely 0.021. This is because the more product variations make buyers more interested in making purchasing decisions, the less easily bored, and so on which make purchasing decisions even greater. In the next row, the results answer the second hypothesis where the Celebrity Endorser variable can strengthen the influence of the Product Variation variable on Purchasing Decisions. This is because the same thing is the P-Values that are positive and below the significance level of 0.05, which is 0.000, which is smaller than direct testing of 0.021. Thus it can be concluded that the first and second hypotheses in this article can be accepted and proven. Keywords: Fear of Missing Out, Price Perception, Social Media Promotions, Consumer Satisfaction and Purchase Decision
Pengaruh Small Sided Games Strategi Efektif Meningkatkan Kelincahan Di Klub Sepak Bola Bima Sakti Noor Akhmad
Journal Transformation of Mandalika, e-ISSN: 2745-5882, p-ISSN: 2962-2956 Vol. 5 No. 10 (2024): Oktober
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jtm.v5i10.3461

Abstract

Tujuan dari penelitian ini adalah untuk mengkaji pengaruh latihan Small-Sided Games strategi efektif meningkatkan kelincahan di klub sepak bola bima sakti. Small-Sided Games (SSGs) adalah bentuk latihan sepak bola yang dilakukan dalam area yang lebih kecil dari ukuran lapangan reguler dan dengan jumlah pemain yang lebih sedikit, dimainkan dengan format seperti 2VS2, 3VS3, atau 4VS4, tergantung pada tujuan latihan dan tingkat kemampuan pemain. Penelitian ini menggunakan desain non-equivalent pre-test – post-test control group. Sampel penelitian terdiri dari 20 orang yang dibagi menjadi 2 kelompok, yaitu kelompok kontrol dan kelompok eksperimen, masing-masing berjumlah 10 orang dengan menggunakan teknik intact group. Data dikumpulkan melalui tes tindakan dan dianalisis dengan gain score ternormalisasi menggunakan teknik t-test. Berdasarkan hasil uji hipotesis, ditemukan bahwa terdapat pengaruh yang signifikan pada kelompok eksperimen setelah mengikuti latihan Small-Sided Games. Rata-rata T-hitung menunjukkan bahwa peningkatan kelincahan pada kelompok eksperimen lebih besar dibandingkan dengan kelompok kontrol (ẍ1 = 0.0150 > ẍ2 = 0.0159). Selain itu, hasil analisis uji t menunjukkan nilai t-hitung sebesar 3.2720, sedangkan t-tabel pada taraf signifikansi α = 0,05 adalah 1.035. Karena t-hitung 3.2720 lebih besar daripada t-tabel 1.035, maka H0 ditolak dan H1 diterima. Kesimpulannya, latihan Small-Sided Games berpengaruh signifikan terhadap kelincahan dalam permainan sepak bola.
PENGARUH LATIHAN BALL FEELING DAN AGILITY TERHADAP KETERAMPILAN MENGGIRING BOLA DALAM PERMAINAN SEPAK BOLA Zaenul Ansori; Subagio; Noor Akhmad
Journal Sport Science, Health and Tourism of Mandalika (Jontak) e-ISSN 2722-3116 Vol. 4 No. 1 (2023)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jontak.v4i1.342

Abstract

This study aims to determine the effect of differences in figure eight and dribble "z" pattern exercises on dribbling skills in soccer games at Club Ani Soccer Mataram. The design used in this study was an experimental research type with two-group pre-test and post-test. The population in this study were all Mataram U23 Ani soccer players in 2021, totaling 20 people. Sampling using purposive sampling technique is one of the sampling techniques in which research determines the performance of the sample by determining the specific characteristics of the age of junior players 19 to 23 years. Divided into 2 groups, 10 players in group A who practiced figue eights and group B 10 players used dribble z peterren training. The sample determination in each group is done by random (random) by drawing from the results of the dribble ability ranking which is paired with rank one with two, three with four, five with six and so on, and it is determined that the first one is taken in the figure eights exercise group and the second in Peterren's Z dribble exercise group. Data analysis using the t-test formula (t-test). The results of data analysis show that the t-count value is 11,455> t table, 1.729 with a significant level of 5%. On this basis, the null hypothesis (Ho) which reads "There is no effect of figure training and z pettren dribble on dribble skills at Club Ani Soccer Mataram in 2021", "Rejected". While the alternative hypothesis (Ha) which reads "There is an effect of figure eights and dribble z peterren t training on dribbling skills at Club Ani Socceer Mataram in 2021", "Accepted". Sehinngaaa can be concluded. Based on the results of data analysis, it can be concluded that: 1. There is an effect of figure eights training on the dribbling ability of Ani soccer Mataram club players in 2021 2. There is an effect of dribbling training on z peterren's dribbling ability in club players Ani soccer Mataram Year 2021 3. There is a difference in the effect of figure eights training with z Peter dribbling training on the dribbling ability of the Ani soccer Mataram club players in 2021.
Pengaruh Latihan Weighted Vest Dan Resistence Band Terhadap Peningkatan Power Otot Tungkai Atlet IBA MMA UNDIKMA Camp Deri Agus Susanto; Elya Wibawa Syarifoeddin; Noor Akhmad
Journal Transformation of Mandalika, e-ISSN: 2745-5882, p-ISSN: 2962-2956 Vol. 4 No. 2 (2023): Februari
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jtm.v4i2.1287

Abstract

Tujuan peneilitian ini adalah untuk mengetahui untuk mengetahui ada atau tidak pengaruh latihan weighted vest dan resistance band terhadap peningkatan power otot tungkai atlet IBA MMA UNDIKMA CAMP. Penelitian ini termasuk jenis penelitian eksperimen. Populasi dalam penelitian ini adalah seluruh anggota IBA MMA UNDIKMA Camp tahun 2022, yang berjumlah 30 orang. Pengambilan sampel menggunakan teknik Purposive sampling dan yang memenuhi kriteria berjumlah 16 orang yang dibagi kedalam 2 kelompok. Penentuan sampel dalam tiap kelompok dilakukan dengan teknik ordinal pairing dari hasil rangking tes awal power otot tungkai. Analisis data yang digunakan adalah menggunakan rumus t-test (uji-t). Berdasarkan hasil analisa data diperoleh: 1) Pada kelompok latihan weighted vest diketahui bahwa nilai t-hitung lebih besar dari nilai t-tabel yaitu 9,45 > 1,895 sehingga dapat diinterpretasikan bahwa hipotesis nihil (H0) ditolak; dan hipotesis alternatif (Ha) diterima. 2) Pada kelompok latihan resistance band diketahui bahwa nilai t-hitung lebih besar dari nilai t-tabel yaitu 14,38 > 1,895 sehingga dapat diinterpretasikan bahwa hipotesis nihil (H0) ditolak; dan hipotesis alternatif (Ha). diterima. Dan dapat disimpulkan: 1) Ada pengaruh latihan weighted vest terhadap power otot tungkai atlet IBA MMA UNDIKMA CAMP; 2) Ada pengaruh latihan resistance band terhadap power otot tungkai atlet IBA MMA UNDIKMA CAMP