Th Susetyarsi
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MEMASUKI PASAR DENGAN WARALABA Susetyarsi, TH
JURNAL STIE SEMARANG Vol 1 No 1 (2009): VOLUME 1 EDISI KHUSUS 2009
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

Waralaba  merupakan  cara  memasuki  dunia  usaha  yang  sangat  populer. Format bisnis waralaba telah memberikan fasilitas jasa yang luas bagi franchisee  seperti pemasaran, periklanan,  standar produksi, bimbingan dan pengawasan kualitas.  Franchisee adalah penerima waralaba bisa berbentuk badan usaha atau perorangan,  sedang  franchisor  adalah  pemberi  waralaba  bisa  berbentuk badan usaha atau juga perorangan.  Banyak manfaat yang diperoleh bila memasuki pasar dengan cara waralaba ini seperti pemilihan tempat, pengendalian  kualitas produk, material produk, konsultasi dan sebagai.
MENCARI PELUANG DI LINGKUNGAN PEMASARAN Susetyarsi, TH
JURNAL STIE SEMARANG Vol 2 No 1 (2010): VOLUME 2 NOMOR 1 EDISI FEBRUARI 2010
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

Perusahaan yang berhasil biasanya akan mengenai perubahan-perubahan yang terjadai di Jingkungan pemasarannya. Didalam setiap perubahan akan terdapat peluang yang bisa dimasuki o/eh dunia bisnis. Ada 6 kekuotan yang senantiasa berubah yaitu lingkungan demografi, ekonomi, a/am, teknotoqi, politik-hukumdan sosial budaya. Faktor-faktor ini merupakan faktor yang "ta« terkendali", oleh karena itu pemasar harus terus memantau untuk mengidentijikasi peluang yang ada di lingkungan tersebut.
FAKTOR-FAKTOR YANG DIPERTIMBANGKAN DALAM PENETAPAN HARGA Susetyarsi, TH
JURNAL STIE SEMARANG Vol 2 No 1 (2010): VOLUME 2 NOMOR 1 EDISI FEBRUARI 2010
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

Harga  merupakan  suatu  unsur dari bauran  pemasaran  yang' sangat  penting.  Dari harga   inilah   perusahaan   bisa  memperoleh   pendapatan    dan  laba.  Harga  juga merupakan    unsur  bauran   pemasaran   yang  paling  fleksibel,   karena  perubahan harga  tidak  membutuhkan    waktu  yang  lama.  Berbeda  dengan  produk,   saluran distribusi   dan promosi,  bila  hal ini akan  berubah  membutuhkan    waktu  dan biaya yang  tidak  sedikit.   Harga  ditetapkan    perusahaan   dengan   mempertimbangkan beberapa   faktor,     yaitu    tujuan    penetapan    harga,    menentukan    permintaan, perkiraan   biaya,  analisis  biaya,  harga  dan  tawaran   pesaing,  metode  penetapan harga  dan  memilih  harga  akhir.  Harga  akhir  mana  yang  dipilih  diharapkan   akan membawa   kemajuan  dan pertumbuhan   bagi perusahaan.
MENGENAL LEMBAGA KEUANGAN LAINYA Heridiansyah, Jefri; Susetyarsi, TH
JURNAL STIE SEMARANG Vol 2 No 3 (2010): VOLUME 2 NOMOR 3 EDISI OKTOBER 2010
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

Dunia   bisnis,   merupakan   dunia  yang   paling   ramai   dibicarakan   di  berbagai forum,  baik yang  bersifat nasional  maupun  internasional.  Ramainya pembicaraan ini  disebabkan   karena  sebagai  salah  satu  tolak  ukur  kemajuan  sebuab  Negara adalah  dari kemajuan  ekonominya  dan tulang punggung  dari kemajuan  ekonomi adalah  dunia  bisnis  tetapi  semuanya  sangan  tergantung  dari  lintas pembayaran uang  yang  peranannya   sangat   dipengaruhi   oleh  lembaga  perbankan    maupun lembaga  non perbankan.
PENGARUH CITRA KOPERASI TERHADAP LOYALITAS ANGGOTA KOPERASI PADA KOPERASI SIMPAN PINJAM (KSP) JASA DI KABUPATEN KENDAL Susetyarsi, TH
JURNAL STIE SEMARANG Vol 10 No 2 (2018): VOLUME 10 NOMOR 2 EDISI JUNI 2018
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (170.741 KB) | DOI: 10.33747/stiesmg.v10i2.200

Abstract

The purpose of this research is to analyze the effect of cooperative image consisting of values ​​and principles and member transactions on the loyalty of cooperative members at KSP Services in Kendal Regency. In this study the population of 3,234 people, the sample used as many as 100 people. The method of analysis using multiple regression, coefficient of determination and t test and F test with the help of SPSS in the calculation. The results of this study indicate that the image of cooperatives consisting of values ​​and principles and member transactions on the loyalty of members of the cooperative in KSP Services in Kendal Regency have a positive influence.
MODEL PENINGKATAN KINERJA REKSADANA SYARIAH BERBASIS STOCK SELECTION SKILL, EXPENSE RATIO DAN TINGKAT RISIKO Harminingtyas, Rudika; Susetyarsi, Th
JURNAL STIE SEMARANG Vol 13 No 2 (2021): Vol 13 No 2 (2021) Bulan Juni
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

Abstract. This study to determine how the Syariah Mutual Fund Performance Improvement Model Based on Stock Selection Skill, Expense Ratio, and Risk Level. The population in this study were syariah mutual fund investment managers in a certain period of time, from 2010 to 2018 and a sample of 30 Islamic mutual funds was taken with a purposive sampling method.Data Collection techniques are carried out by documentation and literature study methods. Data analysis techniques use regression analysis and also use Moderated Regression Analysis (MRA) to test the relationship between the independent variable and the dependent variable. Based on the results of the calculation, it is obtained that the Stock Selection results have a t value of 1.161 and the significance value of the syariah mutual funds performance variable is 0.235, greater than 0.05(H1 Accepted).The Stock Selection results have a t value of 1.161 and the significance value of the Expense Ratio is 0.335, greater than 0.05(H2 Accepted).The Expense Ratio has a t value of 0.835 and the significance value of the expense ratio variable is 0.400, greater than 0.05(H3 Accepted). The MRA test results show that the significance level of the moderating variable Stock Selection * ExpenseRatio shows a value of 0.221, which means the significance is> 0.05. The Expense Ratio has a t value of 0.835 and the significance value of the expense ratio variable is 0.400, greater than 0.05. The MRA test results show that the significance level of the moderating variable Stock Selection * ExpenseRatio shows a value of 0.221, which means the significance is> 0.05. The results of the Sobel test, the value of t count = 0.68603298 is smaller than the t table with a significance of 0.05, which is 1.980, so it can be concluded that the mediation coefficient is 0.68603298 and the probability value is 0.49269231 greater than 0.05( H5 is rejected). The level of risk has a t value of 0.571 and the significance value of the risk level variable is 0.545 which is smaller than 0.05(H4 accepted),The test results of the significance level of the moderating variable Stock Selection * The level of risk shows the value of 0.345 which means the significance is> 0.05. . The results of the Sobel test, based on the results of the calculation above, the t value = 0.52454261 is smaller than the t table with a significance of 0.05, which is 1.980, it can be concluded that the mediation coefficient is 0.52454261 and the probability value is 0.59990119 greater than 0.05(H6 is rejected). Abstrak. Penelitian ini bertujuan untuk mengetahui bagaimana Model Peningkatan Kinerja Reksadana Syariah Berbasis Stock Selection Skill,,Expense Ratio,dan Tingkat Resiko.Populasi adalah manajer investasi reksadana syariah kurun waktu tahun 2010 hingga 2018 dan diambil sampel sebanyak 30 reksadana Syariah dengan metode purposive sampling.Teknik pengumpulan dengan metode dokumentasi dan studi kepustakaan.Teknik analisis data menggunakan analisis regresi dan Moderated Regression Analysis (MRA) untuk menguji hubungan antara variabel independen dengan variabel dependen. Hasil perhitungan sebagai berikut, Stock Selection mempunyai nilai t sebesar 1,161 dan nilai signifikansi variabel kinerja reksadana syariah adalah sebesar 0,235 lebih besar dari 0,05 ( H1 diterima). Hasil Stock Selection mempunyai nilai t sebesar 1,161 dan nilai signifikansi variabel Expense Ratio sebesar 0,335 lebih besar dari 0,05, (H2) diterima. Expense Ratio mempunyai nilai t sebesar 0,835 dan nilai signifikansi variabel expense ratio sebesar 0,400 lebih besar dari 0,05( H3 diterima).Hasil uji MRA, tingkat signifikansi variabel moderasi StockSelection*ExpenseRatio menunjukkan hasil nilai 0,221 yang berarti signifikansinya > 0,05. Hasil uji Sobel nilai t hitung = 0,68603298 lebih kecil dari t table dengan signifikansi 0,05 yaitu sebesar 1,980 maka dapat disimpulkan koefesien mediasi 0,68603298 dan nilai probability 0,49269231 lebih besar dari 0,05(H4 ditolak). Tingkat Resiko mempunyai nilai t sebesar 0,571 dan nilai signifikansi variabel Tingkat Resiko sebesar 0,545 lebih kecil dari 0,05, ( H5 diterima) Hasil uji tingkat signifikansi variabel moderasi StockSelection*TingkatResiko menunjukkan hasil nilai 0,345 yang berarti signifikansinya > 0,05. . Hasil uji Sobel, berdasarkan hasil perhitungan di atas nilai t hitung = 0,52454261 lebih kecil dari t table dengan signifikansi 0,05 yaitu sebesar 1,980 maka dapat disimpulkan koefesien mediasi 0,52454261 dan nilai probability 0,59990119 lebih besar dari 0,05 ( H6 ditolak).
PENGARUH CITRA KOPERASI TERHADAP LOYALITAS ANGGOTA KOPERASI PADA KOPERASI SIMPAN PINJAM (KSP) JASA DI KABUPATEN KENDAL TH Susetyarsi
JURNAL STIE SEMARANG Vol 10 No 2 (2018): VOLUME 10 NOMOR 2 EDISI JUNI 2018
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v10i2.200

Abstract

The purpose of this research is to analyze the effect of cooperative image consisting of values ​​and principles and member transactions on the loyalty of cooperative members at KSP Services in Kendal Regency. In this study the population of 3,234 people, the sample used as many as 100 people. The method of analysis using multiple regression, coefficient of determination and t test and F test with the help of SPSS in the calculation. The results of this study indicate that the image of cooperatives consisting of values ​​and principles and member transactions on the loyalty of members of the cooperative in KSP Services in Kendal Regency have a positive influence.
KOMITMEN TERHADAP ORGANISASI DILIHAT DARI KEADILAN KOMPENSASI STUDI KASUS DI SALAH SATU RUMAH SAKIT SWASTA DI KOTA SEMARANG Ariyani Indriastuti; TH Susetyarsi
JURNAL STIE SEMARANG Vol 11 No 02 (2019): VOLUME 11 NOMOR 2 EDISI JUNI 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v11i02.371

Abstract

The Purpose of the research is to determine the effect of fairness compensation on organizational commitment. Fairness of compensation is indicated by salary, incentives, bonuses, benefits, insurance and pension guarantees. This research is a causal associative research using a quantitative approach. The sample of this study was nurses in one hospital at Semarang City. Data collection using questionnaires and interviews, the sampling technique is purposive sampling obtained 81 samples. Data analysis using multiple linear regression. The research indicate that: 1) Salary has no significant effect on organizational commitment, 2). Incentives have a positive and significant effect on organizational commitment. 3). bonuses have a positive and significant impact on organizational commitment. 4). Allowances have a positive and significant effect on organizational commitment. 5). Insurance has no significant effect on organizational commitment. 6). Pension insurance has a positive and significant effect on organizational commitment.
THE INFLUENCE OF COMPANY IMAGE, SERVICE QUALITY AND PRICE PERCEPTION ON REPURCHASE INTENTION THROUGH CUSTOMER SATISFACTION SU2R TRAVEL BATANG Fahlefi, Diva Riza; Harminingtyas, Rudika; Susetyarsi, Th; Widowati, Maduretno
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 18, No 2: Desember 2023
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.18.2.173-184

Abstract

The aim of this research is to analyze the influence of company image, service quality and price perception on repurchase decisions through customer satisfaction. The minimum number of samples used is 100 respondents. The sampling technique is purposive sampling. The analysis tool used is PLS-SEM using SmartPLS software. The results of the analysis can be concluded that: company image has a positive effect on customer satisfaction. Service quality has a positive effect on customer satisfaction. Price perception has a positive effect on customer satisfaction. Company image has a positive effect on repurchase intention. Service quality has a positive effect on repurchase intention. Price perception has a positive effect on repurchase intention. Customer satisfaction has a positive effect on repurchase interest. Customer satisfaction has a partial mediating role between company image and repurchase intention. Customer satisfaction has a partial mediating role between service quality and repurchase intention. Customer satisfaction has a partial mediating role between price perception and repurchase intention.