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All Journal Jurnal Komunikasi Pembangunan MediaTor: Jurnal Komunikasi Jurnal Komunikasi KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture) Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Ilmiah Ilmu Sosial Semiotika: Jurnal Komunikasi EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Riset Komunikasi Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Abdidas Indonesian Journal of Law and Economics Review Komunikasiana: Journal of Communication Studies Eduvest - Journal of Universal Studies Jurnal Audiens
Suryandari, Nikmah
Universitas Trunojoyo Madura, Indonesia
Religion Aerospace Engineering Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

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Madura dan Potensi Wisata Rempah: Kajian Strategi Komunikasi Pemasaran Pariwisata Nikmah Suryandari; Farida Nurul Rahmawati; Ferry Adhidharma
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 2 (2024): Agustus 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i2.1025

Abstract

The COVID-19 pandemic has stopped the activities of the global tourism industry. This condition is further exacerbated by the atmosphere of uncertainty and the lack of effective vaccination. This resulted in people starting to try various drugs to boost their immunity, turning to traditional medical practices and alternative medicine. The use of spices in food and herbal medicine is known as one of Madura's tourism potential. This research aims to determine the tourism marketing communication strategy for Madurese spice products. This paper presents a niche tourism sector that emphasizes the potential of spice tourism. The research aims to determine strategies for promoting spice-based tourism and for developing Madura tourism. The research used a qualitative descriptive method with informants from spice-based tourism businesses in Madura. The research results show that the use of tourism marketing communication strategies in Madura uses a 7P marketing mix perspective, namely product, price, place, promotion, people, process, physical evidence.
Co-Authors Ahmad In'am Kholifi Ahmad Nidhomuddin Allyvia Camelia Andika Trilaksono Dimas Giovani Drajat Wicaksono Farida Nurul Rahmawati Farida Nurul Rakhmawati Ferry Adhidharma Mohammad Khairul Azman Muchammad Alfian Nur Riski Netty Dyah Kurniasari Netty Dyah Kurniasari Qoniah Nur Wijayani Qoni’ah Nur Wijayani Rahmawati, Farida Nurul Roos Yuliastina Rose Dian J Siqif Haidarravy Surokim Syamsul Arifin Wenny Marita Urlina Wildan Isfaguwanto Yuliana Rakhmawati