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All Journal Students´ Journal of Economic and Management Jurnal Mirai Management Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal PAJAR (Pendidikan dan Pengajaran) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Owner : Riset dan Jurnal Akuntansi Management Studies and Entrepreneurship Journal (MSEJ) Saintara : Jurnal Ilmiah Ilmu-Ilmu Maritim PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Jurnal Manajemen Sistem Informasi
Bambang Sutedjo
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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PENGARUH CITRA PERUSAHAAN, PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP PROSES KEPUTUSAN PEMBELIAN PRODUK DI SUPERMARKET GELAEL (Studi Pada Supermarket Gelael Cabang Mall Ciputra Kota Semarang) Heru Fajrul Akbar Wasngadiredja, 14.05.51.0273; Sutedjo, Bambang
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

ABSTRACT The purpose of this research is to know and analyze the influence of each variable of corporate image, perception of price, and quality of service to decision process of product purchase at supermarket Gelael. The population in this research is the consumers who buy products in supermarkets Gelael which has branch in Mall Ciputra Semarang. The sampling technique in this research uses purposive sampling, because in determining the sample based on certain criteria, namely: People who make the process of purchasing products in the supermarket Gelael Branch Mall Ciputra in Semarang city and aged over 18 years. Analyzer used is multiple linear regression analysis. The results of the analysis can be concluded, that: corporate image has a positive and significant effect on product purchasing decision process in supermarket Gelael. Price perceptions have a positive and significant effect on product purchasing decision process in supermarket Gelael. Quality of service has a positive and significant effect on product purchase decision process at Gelael supermarket. Keywords: company image, price perception, service quality and purchasing decision process.
PENGARUH PERSEPSI HARGA, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN PADA VIRGIN CAKE & BAKERY CABANG TLOGOSARI Dzulhanita Melati, 14.05.51.0184; Sutedjo, Bambang
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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The study aims to analyze the effect of price perception, brand image, and product quality on customers satisfication. This research was conducted at Virgin Cake & Bakery Tlogosari branch. The population in this study is the customers of Virgin Cake & Bakery Tlogosari branch. The sample in this study were 100 customers using purposive sampling method. Data analysis techniques used include validity tests with KMO (Kaiser Mayer Olkin) and loading factor (component matrix), reliability testing with cronbach alpha, and multiple regression analysis. The result showed that price perception had a positive and significant effect on customer satisfaction, brand image had a positive and significant effect on customer satisfaction, and product quality had no effect on customer satisfaction. Keywords : Price Perception, Brand Image, Product Quality, and Customers Satisfaction
Co-Authors 08.05.51.0092 Arles Nurdiansah 09.05.51.0112 Yunus Saputra Ananda, Rolly Rezki Andhika Rusmiani, 14.05.51.0154 Andhika Rusmiani, 14.05.51.0154 Aprilisa Nugraheni Aquinia, Ajeng Arief Himmawan Dwi Nugroho Arif Pambudi, 14.05.51.0228 Arif Rachman Hakim, 13.05.51.0220 Aviesta, Kirana Aurellia Bagus Gemilang Batara Daniel Bagana Dian Sri rahayu Dzulhanita Melati, 14.05.51.0184 Erina Dwi Hastuti, 14.05.51.0018 Erina Dwi Hastuti, 14.05.51.0018 Fauziah, Fenty Fenty Fauziah Fitriansyah Hari Sucahyowati, Sri Sumiyati, Hayuningtias, Kristina Anindita Heru Fajrul Akbar Wasngadiredja, 14.05.51.0273 Ihsan, Muchamad Nuril Irene Irma Dini Cahyani M Raviqy Vaqod Vaz Maryono Maryono Muhammad Said Nabila, Alistiya Najla Nanda Eka S Ningsih, Kurnia Setyo Widiyah Prabowo, Sudarmaji Wahyu Putra, Harmanda Berima Sellvi Alvionita Setiawan Tri Yulianto, Sufiandi Soesanto, Nabilla Rafa Shakila Solly Aryza Sri Sumiyati Suzy Widyasari Sweetta, Garcia Reza Taufiq Adi Prasetyo, 14.05.51.0095 Triyono Triyono Vika Puji Astutik Wibowo, Angella Nurul Chanitta Willis Rukmi Feny