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All Journal Jurnal Teknik Industri Jurnal Manajemen Teknologi Jurnal Teknobisnis Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri JISO : Journal of Industrial and Systems Optimization Sewagati
Patdono Suwignjo
Industrial Engineering Department , Insitut Teknologi Sepuluh Nopember, Surabaya, Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Other

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Journal : Jurnal Teknobisnis

 1 
PERANCANGAN PENGUKURAN PERFORMANCE OF BUSINESS PROCESS DI PT AJINOMOTO INDONESIA MOJOKERTO FACTORY DENGAN MENGGUNAKAN METODE "THE PERFORMANCE PRISM" Mahmud Tontowi; Patdono Suwignjo
Jurnal Teknobisnis Vol 1, No 2 (2005): Jurnal TEKNOBISNIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat- Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1213.065 KB) | DOI: 10.12962/j24609463.v1i2.2802

Abstract

The performance measurement of an organization  recently becomes a trend for some reasons. First, the company or the  organization can estimate the efficient use of its resources. Secondly the company can plan future target performance more realistically in relation to the existing coundition. Thirdly, the company can apply proper strategies to improve the performance on the basic of actual achievement and expected performance. Until recently PT Ajinomoto Indonesia Mojokerto has not conduct holistic performance measurement. The measurement is conducted partially in each department. The method of performance measurement applied in this research is "The Performance Prism " focusing on stakeholders satisfaction which is a method developed in response to the previous methods such as Balance scorecard. This method deals with 5 aspects: stakeholders satisfaction, stakeholders Contributions, Strategies, Processes, and Capabilities. This reflects the facets of three — dimentional prism. The performance measurement of PT Ajinomoto Indonesia Mojokerto Factory using the Performance Prism obtains 28 Key Performance Indicator (KPI) for stakeholders Customer, Investor, Supplier, Employee and Community. Analitycal Hierarching Process (AHP) is applied to KPI. Having scared using OM4X the research results 14 KPI categorized as good in green 4 KPI is fair in yellow, and 10KPI is bed in red. The aggregate value is 5,6 showing fairly good infair condition yellow. 
PENGGUNAAN METODE STATISTIK DALAM PERUMUSAN STRATEGI PEMASARAN PRODUK BERDASARKAN PREFERENSI DAN PERSEPSI KONSUMEN Julius Kurata; Patdono Suwignjo
Jurnal Teknobisnis Vol 1, No 1 (2005): Jurnal TEKNOBISNIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat- Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1776.599 KB) | DOI: 10.12962/j24609463.v1i1.2413

Abstract

Three components of marketing strategies are segmentation, targeting, and positioning. Increasingly tight market competition compels a more accurate formulation of the three components of marketing strategy. The knowledge of consumer’s preferences and consumer’s perception about a product’s main competitors will help the formulation of marketing strategy. The use of more quantitative statistic methods i.e. cluster analysis and crosstab analysis are expected to give more exact results in order to give more accurate steps of marketing strategy formulation.
Co-Authors Ahmad Fatih Fudhla Ahmad Makki Akmal, Izzane Muhammad Anda Iviana Juniani Arkananta, Raditya Erlang Atikah Aghdhi Pratiwi, Atikah Aghdhi Bambang Syairuddin Bambang Syairuddin Basuki, Satrio Samudro Aji Budisantoso Wirjodirdjo Devinata Juwita P DEVINATA JUWITA P, DEVINATA Firdaus, Rachmad Rizky Gusti Adriansyah I Made Suartika Julius Kurata Ma'ruf, Buana Mahmud Tontowi Makki, Ahmad Moses Laksono Singgih Naning Aranti Wessiani Nur Syahri Ramadhan Nurul Aziza Nurul Aziza, Nurul Raditya Erlang Arkananta Ramadhan, Nur Syahri Sanjaya, Rhasyah Ramadhani Santi, Regita Ahda Sholihah, Mar'atus Sjarief Widjaja Sri Gunani Partiwi Syarifa Hanoum Wibowo, Chandra Aryo Wiscahyo, Gelar