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All Journal jurnal niara JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business IRJE (Indonesian Research Journal in Education) SEIKO : Journal of Management & Business SULTANIST: Jurnal Manajemen dan Keuangan Jurnal STEI Ekonomi Jurnal Ilmiah Manajemen Kesatuan International Journal Of Science, Technology & Management (IJSTM) Journal of Economics and Business UBS Journal of Social Research Golden Ratio of Mapping Idea and Literature Format Husnayain Business Review Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Research of Social Science, Economics, and Management The Eastasouth Management and Business eProceedings of Management Enrichment: Journal of Multidisciplinary Research and Development International Journal of Management and Digital Business Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership International Journal of Economics, Business and Innovation Research Advance Sustainable Science, Engineering and Technology (ASSET) Journal of Multidisciplinary Academic Business Studies International Journal of Accounting and Management Information Systems
Maria Apsari Sugiat
Universitas Telkom
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Social Sciences Transportation

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Brand Community Knowledge, Involvement, Trust, Engagement, And Brand Loyalty (Glow Up Agents Community) RM, Andi Ade Rufiani; Sugiat , Maria Apsari
Journal Research of Social Science, Economics, and Management Vol. 5 No. 2 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i2.940

Abstract

The development of digital technology makes the brand community a key strategy to build loyalty in the beauty industry. This study examines the "Glow Up Agents" community by BHUMI Skincare, using the KITE (Knowledge, Involvement, Trust, Engagement) framework to analyze its influence on brand community engagement and brand loyalty. The PLS-SEM method was used with questionnaire data from active members to 184 respondents. The results showed that the entire hypothesized relationship was positively significant: the KITE dimension influenced member participation, which in turn increased brand loyalty. It affirms the important role of understanding, interaction, and trust. Practical advice includes community optimization, while academic advice recommends exploring additional variables for deeper understanding.
The Impact of Digital Marketing to Purchase Intention in Training Organizations Setyowati, Devi; Sugiat, Maria Apsari
The Eastasouth Management and Business Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i01.689

Abstract

The growing penetration of the internet and advances in digital technology have significantly enhanced the marketing efforts of training organizations (LPKs) in Indonesia. Although many LPKs utilize digital marketing to support candidate placement in Japan, data from two institutions in East and West Java reveal that most trainees enrolled through channels other than social media. This study examines the impact of digital marketing on purchase intention in Indonesian LPKs. Using data collected from 384 respondents and analyzed with SEM-PLS 4.0, the results confirm a positive and significant relationship between digital marketing and purchase intention. These findings highlight the need for LPKs to develop stronger digital content strategies that resonate with their target audiences. The study is limited to two provinces and a quantitative method, which may not fully capture broader socio-cultural factors.
The use of UTAUT model to understand user intention and user behavior of mobile banking BIMA PT Bank Jateng Putro, Christophorus Bagus Ratnanto; Sugiat, Maria Apsari
Journal of Multidisciplinary Academic Business Studies Vol. 2 No. 4 (2025): August
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomabs.v2i4.3191

Abstract

Purpose: This study explores factors influencing users’ behavioral intention and actual usage of the BIMA mobile banking application by PT Bank Jateng. It applies the Unified Theory of Acceptance and Use of Technology (UTAUT), enhanced with contextual variables such as mobile self-efficacy, perceived enjoyment, and satisfaction. Research/methodology: A quantitative approach was conducted through a survey of 384 BIMA users. Data were analyzed with Structural Equation Modeling (SEM) using SmartPLS. Reliability and validity were tested with AVE and Composite Reliability, while model fit was assessed through SRMR, NFI, R², and Q² values. Results: Of 13 hypothesized paths, 10 were supported. Mobile self-efficacy strongly affected perceived enjoyment, which significantly influenced performance expectancy, effort expectancy, and satisfaction. Satisfaction emerged as the most influential factor on intention to use, which in turn impacted usage behavior. Social influence and facilitating conditions also contributed positively. However, performance expectancy did not significantly affect satisfaction, and both effort expectancy and facilitating conditions showed no significant effect on intention to use. Conclusions: Emotional factors like enjoyment and satisfaction, together with social influence, dominate over functional aspects in shaping adoption and continued use of mobile banking, suggesting a shift toward user experience-driven digital banking strategies. Limitations: The study is limited to one application, cross-sectional design, and PLS-SEM, reducing broader generalization. Contribution: This research extends UTAUT by incorporating emotional and contextual variables, providing practical insights for  enhancing user experience and digital adoption in regional banking.
The use of UTAUT model to understand user intention and user behavior of mobile banking BIMA PT Bank Jateng Putro, Christophorus Bagus Ratnanto; Sugiat, Maria Apsari
International Journal of Accounting and Management Information Systems Vol. 3 No. 1 (2025): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijamis.v3i1.3252

Abstract

Purpose: This study aims to explore the factors influencing users’ behavioral intention and actual usage behavior of the BIMA mobile banking application by PT Bank Jateng. It applies the Unified Theory of Acceptance and Use of Technology (UTAUT), enriched with contextual variables including mobile self-efficacy, perceived enjoyment, and user satisfaction. Research/methodology: A quantitative method was adopted through a structured survey of 384 BIMA users. Data were analyzed using Structural Equation Modeling (SEM) via SmartPLS. Validity and reliability were tested using AVE and Composite Reliability, while model fit was assessed through SRMR, NFI, R², and Q² values. Results: Out of 13 hypothesized relationships, 10 were supported. Mobile self-efficacy significantly influenced perceived enjoyment, which in turn strongly affected performance expectancy, effort expectancy, and satisfaction. Consumer satisfaction emerged as the most influential factor affecting intention to use, which subsequently impacted usage behavior. Social influence and facilitating conditions also significantly influenced behavioral outcomes. However, performance expectancy did not significantly influence satisfaction, and both effort expectancy and facilitating conditions showed no significant impact on intention to use. Conclusions: Emotional factors like perceived enjoyment and satisfaction, along with social influences, play a more dominant role than purely functional factors (e.g., effort or performance expectancy) in determining adoption and continued use of mobile banking. The findings suggest a shift from technical-centric to user experience-centric approaches in digital banking development. Limitations: This study focuses solely on the BIMA mobile banking app using a cross-sectional design and PLS-SEM method. It does not account for moderating or mediating variables and may limit generalizability beyond the study context. Contribution: The study extends the UTAUT model by adding emotional and contextual factors to better explain mobile banking usage and offers practical insights for improving user experience and digital adoption in regional banking.
Impact of social media marketing activity on brand loyalty Yunanto, Wahyu; Apsari Sugiat, Maria; Ariyanti, Maya
Journal of Multidisciplinary Academic Business Studies Vol. 2 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomabs.v2i3.2899

Abstract

Purpose: This study examines the effectiveness of Social Media Marketing Activities (SMMA) in enhancing brand loyalty at PT. Mumpuni Inti Mandiri. It evaluates customer perceptions of SMMA, self-brand connection, brand equity, brand trust, and their influence on brand loyalty. Method: A quantitative positivist approach was applied. Data were gathered through online surveys targeting PT customers. Mumpuni Inti Mandiri. Structural equation Modelling (SEM) using Partial Least Squares (PLS) via SmartPLS 3.2.6 was employed to analyze the data. Validity and reliability tests ensured the accuracy of the instruments. The hypotheses were tested using one-tailed T-statistics. Results: The results show that Customer perceptions of SMMA, self-brand connection, brand equity, brand trust, and brand loyalty were in the high category. SMMA significantly influences self-brand connection, brand equity, and brand trust. Moreover, brand loyalty is affected both directly and indirectly by these mediators. This implies that PT. Mumpuni Inti Mandiri’s social media strategies are effective in fostering emotional connection, consumer trust, and long-term loyalty. Conclusions: SMMA plays a vital role in building brand loyalty by enhancing brand-related psychological factors. Integrated social media marketing efforts have proven to be valuable in creating strong brand-consumer relationships. Limitations: The study’s scope was limited to one company and used self-reported survey data, which may affect generalizability. Contribution and Novelty: This study introduces an integrated model that connects SMMA with brand loyalty through emotional and cognitive pathways, offering insights into effective digital branding strategies in emerging markets.
The Factors Influencing Intention to Use IM3’s Instagram: An Empirical Study Wirawan, Made; Sugiat, Maria Apsari
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1833

Abstract

The rapid growth of internet users in Indonesia is driven by the advancement of mobile phone technology, cellular operators, and social media platforms. Millennials and Generation Z dominate Indonesia's mobile internet users, primarily using it to access social media. One of the most popular platforms among these generations is Instagram. It’s often used for entertainment, information, trends, and promotions. IM3, a mobile operator targeting Millennials and Generation Z, utilizes Instagram (@IndosatIM3) for product promotion and consumer engagement through engaging and informative content. This study examines how Perceived Ease of Use, Perceived Usefulness, Monetary Benefit, and Information Reliability affect users’ Intention to Use Instagram @IndosatIM3. Data were collected from 341 purposively selected respondents via online questionnaires. Using SmartPLS for data analysis, the study found that Perceived Ease of Use have the strongest positive effects on Intention to Use, while Perceived Usefulness and Information Reliability show no significant effect on Intention to Use. These findings offer practical insights for improving social media marketing strategies aimed at Millennials and Generation Z.
Hubungan Brand Equity, Customer Satisfaction Dan Brand Loyalty Pada E-Grocery Sayurbox Dan Tanihub Septian, Enjar Dwi; Sugiat, Maria Apsari
eProceedings of Management Vol. 10 No. 2 (2023): April 2023
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sejak tahun 2020 sampai dengan saat ini membuat perubahan pola aktifitas yang terjadi dimasyarakat selamapandemi terjadi. Saat ini masyarakat lebih memilih pembayaran secara non-tunai dan belanja kebutuhan sehariharisecara online dengan platform digital. Hal tersebut meningkatan permintaan bahan pokok pada masyarakatuntuk memenuhi kebutuhan sehari-harinya melalui platform digital belanja online SayurBox dan TaniHub sebesar30% sampai 40% selama tahun 2021. Ditambah dengan data JakPat dan Statista yang menyatakan bahwa 7 dari10 pengguna internet di Indonesia lebih memilih belanja I dibandingkan langsung berbelanja ke toko. Dan untukarea Jakarta presentase sebesar 73,3% memilih berbelanja secara online dan 20,6% memilih untuk belanjalangsung ke toko, hal tersebut untuk menghindari keramaian dari kondisi Covid-19. Metode yang digunakan untukpenelitian ini adalah metode kuantitatif deskriptif dan kausal. Penelitian ini menggunakan teknik non-probabilitysampling. Total responden yang dibutuhkan oleh penulis dalam penelitian ini berjumlah 300 responden denganpenentuan jumlah responden menggunakan teknik convenience sampling. Dengan 25 pertanyaan yang diajukan.Pembagian kuesioner melalui Google Forms yang kemudian data akan diuji menggunakan metode penelitianStructural Equation Modeling (SEM) dengan software LISREL 8.80 Windows 10.Kata kunci-ekuitas merrek, kepuasan pelanggan, loyalitas merek, sayurbox, tanihub
Analisis Diferensiasi Produk Dan Promosi Menggunakan Media Sosial Line Terhadap Keputusan Pembelian Pada Starbucks Di Jabodetabek Rashad, Feroz Dinu; Sugiat, Maria Apsari
eProceedings of Management Vol. 11 No. 1 (2024): Februari 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Konsumsi kopi di Indonesia meningkat 3,7% sebanyak 5 juta karung. Peminum kopi di Indonesia juga tumbuh 8% melebihi pertumbuhan global 6%. Kini kopi sudah menjadi gaya hidup orang-orang terutama di kota besar. Hal tersebut membuat semakin banyak yang tertarik dengan industri ini. Penelitian ini memiliki tujuan untuk dapat membertitahu bagaimana pengaruh diferensiasi produk dan promosi melalui media sosial Line terhadap keputusan pembelian pada Starbucks. Penelitian ini menggunakan metode kuantitatif dengan pendekatan analisis deskriptif. Data primer didapatkan melalui kuesioner menggunakan Google Form dan kemudian diolah dengan IBM SPSS versi 25. Teknik sampling menggunakan purposive sampling. Teknik analisis data yang digunakan adalah Uji asumsi klasik dengan melakukan uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas. Pengujian hipotesis menggunakan analisis regresi berganda dengan melakukan uji t dan uji f. Hasil dari penelitian ini menunjukkan bahwa semua variabel independen, yaitu diferensiasi produk dan promosi memiliki pengaruh parsial yang positif dan signifikan terhadap variabel dependen keputusan pembelian; selain itu, seluruh variabel independen, yaitu variabel diferensiasi produk dan variabel promosi dalam penelitian ini memiliki pengaruh simultan yang positif dan signifikan terhadap variabel dependen keputusan pembelian konsumen. Kata Kunci-Diferensiasi Produk, Promosi, Keputusan Pembelian, Kopi, Media Sosial, IBM SPSS.
Pengaruh Celebrity Characteristics Terhadap Company Reputation Mobile Legend Game Anggardajaya, Moh. Ramadhan; Sugiat, Maria Apsari
eProceedings of Management Vol. 11 No. 1 (2024): Februari 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Salah satu bentuk strategi pemasaran yang saat ini sering dipakai demi tujuan tersebut adalah strategi Celebrity endorsement. Karakteristik pribadi Celebrity endorser sangat berpengaruh terhadap efektivitas dari sebuah proses endorsement. Karakteristik yang diperhatikan yaitu attractiveness, likeability, expertise, dan trustworthiness. Penelitian ini bertujuan untuk menganalisis pengaruh endorsement bagi reputasi perusahaan dan melihat pengaruh celebrity endorsement bagi company reputation yang dimoderasi masing-masing variabel celebrity characteristic (attractiveness, likeability, expertise, dan trustworthiness).Penelitian ini dieksplorasi dengan metode kuantitatif. Teknik pengumpulan data melalui kuisioner pengguna atau user Mobile Game, Mobile Legend di Indonesia sebanyak 286 sampel diambil berdasarkan teknik standar teknik Structural Equation Model menggunakan rumus slovin yang diolah menggunakan software Smart-PLS. Penelitian ini menggunakan metode non-probability untuk pengujian hipotesis dengan tahapan PLS-SEM (Partial Least Squares Structural Equation Modelling). Hasil penelitian menunjukkan bahwa celebrity attractiveness mempunyai pengaruh positif dan signifikan terhadap reputasi perusahaan, celebrity expertise mempunyai pengaruh positif dan signifikan terhadap reputasi perusahaan, celebrity trustworthiness mempunyai pengaruh positif dan signifikan terhadap reputasi perusahaan, dan celebrity likeability mempunyai pengaruh positif dan signifikan terhadap reputasi perusahaan. Kata Kunci-company reputation, celebrity characteristics, Mobile Legend.
Impact of educational services quality on student satisfaction, image, and student loyalty Fahlevi, Agam Aulia; Sugiat, Maria Apsari
Indonesian Research Journal in Education |IRJE| Vol. 9 No. 01 (2025): IRJE |Indonesian Research Journal in Education|
Publisher : Universitas Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/irje.v9i01.36798

Abstract

This research analyzes how the quality of education services influences student satisfaction, image, and loyalty. All respondents are students of a public senior high school Sumatera Selatan. Student satisfaction is a preference in the subjective evaluation of the entire experience associated with the educational process. Image means the perception of the service provided to the student, consisting of cognitive and communicative perceptions. Loyal students can positively impact learning quality through participation and committed behaviour. In this research, a quantitative method was utilized. The method used was quantitative, with data collection techniques using a questionnaire instrument filled in directly by respondents online and processed using the SEM PLS. The variables of academic and non-academic aspects had a positive but insignificant effect on student satisfaction. On the other hand, program issues, reputation, and access positively and significantly affected student satisfaction. The relationship between the quality of school education services, student satisfaction, school image, and student loyalty, among others, is important to clarify the limitations of this research and serve as a guide for future research.
Co-Authors Abdan A. Kuncoro Ade Setiawan Adi Susantyo, Ignatius Agus Achmad Suhendra Amay, Duta Anggardajaya, Moh. Ramadhan Anton Mulyono Azis Anwar, Nadila Sandrina Athilayusa, Avania Dedi Iskamto Dimas Hermawan, Dimas Fachrizal, Fiqhi Fadillah Sutrisno Fahlevi, Agam Aulia Fahmirakhman Abdullah, Reyhan Felix, Modefica Adelina Fiqhi Fachrizal Hariwibowo, Fatnan Setyo Heni Muthia Utami Hidayah , Riski Taufik Hidayati, Eva Laela Ibrahim Hanif Irawan, Roni Irni Yunita Ismail, Muhammad Ravi Kustiawan, Isce Lia Yuldinawati Luthfiamer, Luthfiamer Made Wirawan, Made Marieski, Tikki Capriati Maya Ariyanti Maya Aryanti Muslim Amin Panji Addakhil Bangsa Pratama, Christophorus Aditya Sunu Putro, Christophorus Bagus Ratnanto Rashad, Feroz Dinu Riski Taufik Hidayah RM, Andi Ade Rufiani Septian, Enjar Dwi Setyowati, Devi Sucma, Fahrizal Alfaridzi vika, anindya Yuda Pramana Yunanto, Wahyu Yunishafira, Affiya