Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

6.563

P-Index

This Author published in this journals

Maria Apsari Sugiat

Telkom University

Author-ID : 3989673

Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Transportation

Published : 53 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3 4 5

Impact of social media marketing activity on brand loyalty Yunanto, Wahyu; Apsari Sugiat, Maria; Ariyanti, Maya
Journal of Multidisciplinary Academic Business Studies Vol. 2 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomabs.v2i3.2899

Purpose: This study examines the effectiveness of Social Media Marketing Activities (SMMA) in enhancing brand loyalty at PT. Mumpuni Inti Mandiri. It evaluates customer perceptions of SMMA, self-brand connection, brand equity, brand trust, and their influence on brand loyalty. Method: A quantitative positivist approach was applied. Data were gathered through online surveys targeting PT customers. Mumpuni Inti Mandiri. Structural equation Modelling (SEM) using Partial Least Squares (PLS) via SmartPLS 3.2.6 was employed to analyze the data. Validity and reliability tests ensured the accuracy of the instruments. The hypotheses were tested using one-tailed T-statistics. Results: The results show that Customer perceptions of SMMA, self-brand connection, brand equity, brand trust, and brand loyalty were in the high category. SMMA significantly influences self-brand connection, brand equity, and brand trust. Moreover, brand loyalty is affected both directly and indirectly by these mediators. This implies that PT. Mumpuni Inti Mandiri’s social media strategies are effective in fostering emotional connection, consumer trust, and long-term loyalty. Conclusions: SMMA plays a vital role in building brand loyalty by enhancing brand-related psychological factors. Integrated social media marketing efforts have proven to be valuable in creating strong brand-consumer relationships. Limitations: The study’s scope was limited to one company and used self-reported survey data, which may affect generalizability. Contribution and Novelty: This study introduces an integrated model that connects SMMA with brand loyalty through emotional and cognitive pathways, offering insights into effective digital branding strategies in emerging markets.

The Factors Influencing Intention to Use IM3’s Instagram: An Empirical Study Wirawan, Made; Sugiat, Maria Apsari
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1833

The rapid growth of internet users in Indonesia is driven by the advancement of mobile phone technology, cellular operators, and social media platforms. Millennials and Generation Z dominate Indonesia's mobile internet users, primarily using it to access social media. One of the most popular platforms among these generations is Instagram. It’s often used for entertainment, information, trends, and promotions. IM3, a mobile operator targeting Millennials and Generation Z, utilizes Instagram (@IndosatIM3) for product promotion and consumer engagement through engaging and informative content. This study examines how Perceived Ease of Use, Perceived Usefulness, Monetary Benefit, and Information Reliability affect users’ Intention to Use Instagram @IndosatIM3. Data were collected from 341 purposively selected respondents via online questionnaires. Using SmartPLS for data analysis, the study found that Perceived Ease of Use have the strongest positive effects on Intention to Use, while Perceived Usefulness and Information Reliability show no significant effect on Intention to Use. These findings offer practical insights for improving social media marketing strategies aimed at Millennials and Generation Z.

Hubungan Brand Equity, Customer Satisfaction Dan Brand Loyalty Pada E-Grocery Sayurbox Dan Tanihub Septian, Enjar Dwi; Sugiat, Maria Apsari
eProceedings of Management Vol. 10 No. 2 (2023): April 2023
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Sejak tahun 2020 sampai dengan saat ini membuat perubahan pola aktifitas yang terjadi dimasyarakat selamapandemi terjadi. Saat ini masyarakat lebih memilih pembayaran secara non-tunai dan belanja kebutuhan sehariharisecara online dengan platform digital. Hal tersebut meningkatan permintaan bahan pokok pada masyarakatuntuk memenuhi kebutuhan sehari-harinya melalui platform digital belanja online SayurBox dan TaniHub sebesar30% sampai 40% selama tahun 2021. Ditambah dengan data JakPat dan Statista yang menyatakan bahwa 7 dari10 pengguna internet di Indonesia lebih memilih belanja I dibandingkan langsung berbelanja ke toko. Dan untukarea Jakarta presentase sebesar 73,3% memilih berbelanja secara online dan 20,6% memilih untuk belanjalangsung ke toko, hal tersebut untuk menghindari keramaian dari kondisi Covid-19. Metode yang digunakan untukpenelitian ini adalah metode kuantitatif deskriptif dan kausal. Penelitian ini menggunakan teknik non-probabilitysampling. Total responden yang dibutuhkan oleh penulis dalam penelitian ini berjumlah 300 responden denganpenentuan jumlah responden menggunakan teknik convenience sampling. Dengan 25 pertanyaan yang diajukan.Pembagian kuesioner melalui Google Forms yang kemudian data akan diuji menggunakan metode penelitianStructural Equation Modeling (SEM) dengan software LISREL 8.80 Windows 10.Kata kunci-ekuitas merrek, kepuasan pelanggan, loyalitas merek, sayurbox, tanihub

Analisis Diferensiasi Produk Dan Promosi Menggunakan Media Sosial Line Terhadap Keputusan Pembelian Pada Starbucks Di Jabodetabek Rashad, Feroz Dinu; Sugiat, Maria Apsari
eProceedings of Management Vol. 11 No. 1 (2024): Februari 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Konsumsi kopi di Indonesia meningkat 3,7% sebanyak 5 juta karung. Peminum kopi di Indonesia juga tumbuh 8% melebihi pertumbuhan global 6%. Kini kopi sudah menjadi gaya hidup orang-orang terutama di kota besar. Hal tersebut membuat semakin banyak yang tertarik dengan industri ini. Penelitian ini memiliki tujuan untuk dapat membertitahu bagaimana pengaruh diferensiasi produk dan promosi melalui media sosial Line terhadap keputusan pembelian pada Starbucks. Penelitian ini menggunakan metode kuantitatif dengan pendekatan analisis deskriptif. Data primer didapatkan melalui kuesioner menggunakan Google Form dan kemudian diolah dengan IBM SPSS versi 25. Teknik sampling menggunakan purposive sampling. Teknik analisis data yang digunakan adalah Uji asumsi klasik dengan melakukan uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas. Pengujian hipotesis menggunakan analisis regresi berganda dengan melakukan uji t dan uji f. Hasil dari penelitian ini menunjukkan bahwa semua variabel independen, yaitu diferensiasi produk dan promosi memiliki pengaruh parsial yang positif dan signifikan terhadap variabel dependen keputusan pembelian; selain itu, seluruh variabel independen, yaitu variabel diferensiasi produk dan variabel promosi dalam penelitian ini memiliki pengaruh simultan yang positif dan signifikan terhadap variabel dependen keputusan pembelian konsumen. Kata Kunci-Diferensiasi Produk, Promosi, Keputusan Pembelian, Kopi, Media Sosial, IBM SPSS.

Pengaruh Celebrity Characteristics Terhadap Company Reputation Mobile Legend Game Anggardajaya, Moh. Ramadhan; Sugiat, Maria Apsari
eProceedings of Management Vol. 11 No. 1 (2024): Februari 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Salah satu bentuk strategi pemasaran yang saat ini sering dipakai demi tujuan tersebut adalah strategi Celebrity endorsement. Karakteristik pribadi Celebrity endorser sangat berpengaruh terhadap efektivitas dari sebuah proses endorsement. Karakteristik yang diperhatikan yaitu attractiveness, likeability, expertise, dan trustworthiness. Penelitian ini bertujuan untuk menganalisis pengaruh endorsement bagi reputasi perusahaan dan melihat pengaruh celebrity endorsement bagi company reputation yang dimoderasi masing-masing variabel celebrity characteristic (attractiveness, likeability, expertise, dan trustworthiness).Penelitian ini dieksplorasi dengan metode kuantitatif. Teknik pengumpulan data melalui kuisioner pengguna atau user Mobile Game, Mobile Legend di Indonesia sebanyak 286 sampel diambil berdasarkan teknik standar teknik Structural Equation Model menggunakan rumus slovin yang diolah menggunakan software Smart-PLS. Penelitian ini menggunakan metode non-probability untuk pengujian hipotesis dengan tahapan PLS-SEM (Partial Least Squares Structural Equation Modelling). Hasil penelitian menunjukkan bahwa celebrity attractiveness mempunyai pengaruh positif dan signifikan terhadap reputasi perusahaan, celebrity expertise mempunyai pengaruh positif dan signifikan terhadap reputasi perusahaan, celebrity trustworthiness mempunyai pengaruh positif dan signifikan terhadap reputasi perusahaan, dan celebrity likeability mempunyai pengaruh positif dan signifikan terhadap reputasi perusahaan. Kata Kunci-company reputation, celebrity characteristics, Mobile Legend.

Impact of educational services quality on student satisfaction, image, and student loyalty Fahlevi, Agam Aulia; Sugiat, Maria Apsari
Indonesian Research Journal in Education |IRJE| Vol. 9 No. 01 (2025): IRJE |Indonesian Research Journal in Education|
Publisher : Universitas Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/irje.v9i01.36798

This research analyzes how the quality of education services influences student satisfaction, image, and loyalty. All respondents are students of a public senior high school Sumatera Selatan. Student satisfaction is a preference in the subjective evaluation of the entire experience associated with the educational process. Image means the perception of the service provided to the student, consisting of cognitive and communicative perceptions. Loyal students can positively impact learning quality through participation and committed behaviour. In this research, a quantitative method was utilized. The method used was quantitative, with data collection techniques using a questionnaire instrument filled in directly by respondents online and processed using the SEM PLS. The variables of academic and non-academic aspects had a positive but insignificant effect on student satisfaction. On the other hand, program issues, reputation, and access positively and significantly affected student satisfaction. The relationship between the quality of school education services, student satisfaction, school image, and student loyalty, among others, is important to clarify the limitations of this research and serve as a guide for future research.

The Key of Customer’s Satisfaction and Loyalty: E-Service Quality, Price, and Trust Fachrizal, Fiqhi; Apsari Sugiat, Maria; Yunita, Irni
Journal of Economics and Business UBS Vol. 12 No. 6 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i6.1281

Some companies do not reach sustainability because of the lack of innovation in products, services, and marketing, With the aim of growing the customer count as well as to maintain existing customers. Currently, competition in the telecommunications industry is very tight due to the increasing number of internet providers, such as Indihome, Biznet, Iconnet, and other official and unofficial local ISPs. Internet provider companies must be able to enhance the quality of services and products that are capable of reaching various economic levels, including upper, middle, and lower levels, as the demand for internet continues to grow, even in rural areas. This research endeavors to analyze e-service quality, web design, price, and trust affect the level of satisfaction and loyalty of Indihome customers. The quantitative research design is being utilized. The type of research used is descriptive. New Indihome users in the Datel Situbondo area were the focus of the study who started subscribing since the first semester period of 2022, which totalled 1059 people. Researchers used purposive sampling technique to collect sample of 290 respondents. This research covers Situbondo Representative Office area which is divided into 4 regions, consisting of Situbondo, Mlandingan, Besuki, and Asembagus. Drawing from the research results, e-service quality, price, and trust each have a positively effect on customer satisfaction and customer loyalty. Customer satisfaction is related to customer loyalty. As customer satisfaction rises, so does customer loyalty.

The Influence of Digital Content Marketing Fit on Customer Engagement Through Content Engagement in B2B Services Priambodo Adi Wicaksono; Maria Apsari Sugiat
Interdisciplinary Social Studies Vol. 4 No. 4 (2025): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v4i4.896

In the era of digital transformation, Digital Content Marketing (DCM) has become a key strategy for increasing B2B customer engagement. Telkomsel Enterprise uses various digital platforms to distribute educational content, product promotions, and case studies supporting the customer journey. However, challenges remain in ensuring that content effectively aligns with customer journey stages to maximize engagement and business outcomes. This research aims to analyze the effect of content–customer journey stage fit on content engagement and firm engagement, while testing the mediating role of content engagement and the moderating effects of social media usage frequency and organizational position. This research employed a quantitative approach using scenario-based online experiments. Data were collected from 420 B2B customers of Telkomsel Enterprise who had been exposed to the company's digital marketing content. Analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine direct, mediating, and moderating relationships. Results show that perceived content–journey fit significantly increases content engagement, which fully mediates its effect on firm engagement. Social media usage frequency strengthens the impact of content–journey fit on content engagement, while higher organizational position weakens the effect of content engagement on firm engagement.

The Role of User-Generated Content and Firm-Generated Content on Destination Image and Intention to Visit Derawan Island: A Stimulus–Organism–Response Approach Luthfiamer; Maria Apsari Sugiat; Anton Mulyono Aziz
Business Management Research Vol. 4 No. 2 (2025): July 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v4i2.16480

This study examines the role of user-generated content (UGC) and firm-generated content (FGC) in shaping destination image and their influence on the intention to visit Derawan Islands using the Stimulus–Organism–Response (S-O-R) framework. The research addresses the limited understanding of cognitive and affective mechanisms in digital-based destination image formation. A quantitative survey was conducted with 165 potential tourists exposed to UGC and FGC related to Derawan. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that affective image significantly influences intention to visit, while cognitive image is not significant. FGC affects intention both directly and indirectly, whereas UGC influences intention indirectly through affective image. Findings highlight the dominant role of emotional attachment compared to rational evaluation in driving tourist behavior. The study suggests that destination managers should emphasize emotional narratives by balancing UGC authenticity with FGC credibility in digital communication strategies. Future research should explore generational differences or tourist segmentation for broader insights. These results are important as they demonstrate that tourism promotion appealing to emotions is more effective in enhancing visit intentions.

Pemanfaatan Sosial Media Marketing untuk Pengembangan Usaha dan Peningkatan Kompetensi Kewirausahaan Bagi Masyarakat Desa Wisata Karang Sidemen - Nusa Tenggara Barat: Pemanfaatan Sosial Media Marketing untuk Pengembangan Usaha dan Peningkatan Kompetensi Kewirausahaan Bagi Masyarakat Desa Wisata Karang Sidemen - Nusa Tenggara Barat Tri Widarmanti; Maria Apsari Sugiat; Arry Mustikawan
The Proceeding of Community Service and Engagement (COSECANT) Seminar Vol. 4 No. 2 (2024): The Proceeding of Community Service and Engagement (COSECANT) Seminar
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/cosecant.v4i2.8562

Setelah gempa Lombok tahun 2018, Desa Wisata Karang Sidemen menghadapi berbagai tantangan, termasuk kerusakan infrastruktur, ketidakpastian dalam pengelolaan wisata, serta penurunan jumlah wisatawan. Meskipun memiliki potensi besar seperti keindahan alam, keragaman flora dan fauna, serta kekayaan seni dan budaya lokal, desa ini membutuhkan strategi efektif untuk menjaga keberlanjutan dan mendorong pengembangan yang lebih baik. Pemanfaatan media sosial sebagai alat pemasaran menjadi penting karena teknologi informasi dapat memperluas jangkauan promosi destinasi wisata. Selain itu, pengembangan kompetensi kewirausahaan masyarakat setempat dapat mendukung terciptanya ekonomi kreatif yang berkontribusi pada peningkatan pendapatan warga. Untuk menjawab kebutuhan ini, kegiatan Pengabdian kepada Masyarakat dirancang dalam bentuk pelatihan dengan pendekatan Community-Based Participatory Research (CBPR), yang melibatkan partisipasi aktif dari komunitas, organisasi, dan peneliti. Kegiatan ini menyoroti perlunya pelatihan penggunaan media sosial sebagai alat pemasaran dan pengembangan kompetensi kewirausahaan bagi masyarakat Desa Wisata Karang Sidemen di Lombok Tengah, Nusa Tenggara Barat. Program ini mendukung pencapaian tujuan SDGs melalui kemitraan, dengan Telkom University berperan sebagai mitra akademik desa. Pelatihan ini berhasil dilaksanakan sesuai dengan permasalahan yang dihadapi mitra dan tujuan yang ingin dicapai, serta mendapat sambutan baik dan antusias dari peserta. Ke depannya, tim pengabdian merekomendasikan pendampingan lanjutan agar pengelola desa wisata dan ekonomi kreatif dapat mengoptimalkan pemasaran digital secara berkelanjutan.

Co-Authors Abdan A. Kuncoro Ade Setiawan Affiya Yunishafira Agus Achmad Suhendra Amay, Duta Andi Ade Rufiani RM Anggardajaya, Moh. Ramadhan anindya vika Anton Mulyono Azis Anton Mulyono Aziz Anwar, Nadila Sandrina Arry Mustikawan Athilayusa, Avania Christophorus Aditya Sunu Pratama Christophorus Bagus Ratnanto Putro De Vario, Ridho Dedi Iskamto Devi Setyowati Dian Indiyati Dimas Hermawan, Dimas Duta Amay Fachrizal, Fiqhi Fadillah Sutrisno Fahlevi, Agam Aulia Fahmirakhman Abdullah, Reyhan Fatnan Setyo Hariwibowo Felix, Modefica Adelina Fiqhi Fachrizal Heni Muthia Utami Hidayati, Eva Laela Ibrahim Hanif Ignatius Adi Susantyo Irni Yunita Isce Kustiawan Ismail, Muhammad Ravi Lia Yuldinawati Luthfiamer Luthfiamer Luthfiamer Made Wirawan, Made Marthen Ragowino Bira Maya Ariyanti Maya Ariyanti Maya Ariyanti Maya Aryanti Muhammad Dafi Aswinda Nasution Muslim Amin Panji Addakhil Bangsa Priambodo Adi Wicaksono Puspita Wulansari Putro, Christophorus Bagus Ratnanto Ramadhan Anggardajaya Rashad, Feroz Dinu Ratna Komala Putri Riski Taufik Hidayah Roni Irawan Septian, Enjar Dwi Setyowati, Devi Sharaya Farisha Sucma, Fahrizal Alfaridzi Tikki Capriati Marieski Tri Widarmanti Wahyu Yunanto Yuda Pramana Yunanto, Wahyu

Title

Found 53 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 53 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 53 Documents
Search