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Maria Apsari Sugiat

Telkom University

Author-ID : 3989673

Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Transportation

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Country of Origin, Brand Image, and Attitude Toward the Brand on Wuling EV Purchase Intention Roni Irawan; Maria Apsari Sugiat; Dedi Iskamto
Husnayain Business Review Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v6i1.1448

Purpose – This study aims to examine the influence of country of origin on purchase intention of Wuling electric vehicles in Indonesia, with brand image and attitude toward the brand as mediating variables. Methodology/Approach – A quantitative survey design was employed using a structured questionnaire to collect data from respondents who own Wuling electric vehicles. The purposive sampling technique was applied with an inclusion criterion of age between 21 and 55 years. A total of 419 respondents were successfully collected and included in the analysis. The analysis used SEM-PLS to evaluate the direct and indirect relationships between variables. Findings – The results revealed that country of origin does not exert a direct impact on the intention to purchase but significantly influences attitude toward the brand and brand image. Both mediators, attitude toward the brand and brand image, exert a significant impact on the intention to purchase and serve as effective pathways in strengthening the indirect influence of country of origin. Novelty/Value – This study highlights the strategic importance of brand image and consumer attitudes in shaping purchase intentions, particularly for Chinese automotive brands entering competitive markets. It also provides practical insights for Wuling and theoretical guidance for future research on international brands and consumer behavior in emerging markets.

The Relationship Between Customer Relationship Management and Customer Loyalty and the Moderation of Customer Trust Ade Setiawan; Lia Yuldinawati; Maria Apsari Sugiat
Journal of Social Research Vol. 4 No. 9 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i8.2688

Customer trust and loyalty are things that help businesses grow. Factors that influence customer trust and loyalty are evidenced by customer satisfaction with the services provided by the company. Companies observe Customer Relationship Management (CRM) not only to increase company revenue, but also believe that Customer Relationship Management (CRM) should be at the heart of all business strategies. Customer Relationship Management (CRM) is used by companies to understand customers and aspects that affect customer satisfaction and loyalty. This study aims to determine how much influence the moderating role, namely customer trust with the customer relationship management (CRM) component and its relationship with customer loyalty at PLN UP3 Kupang. This research applies quantitative methods with a causal approach. A total of 300 respondents who are potential customers or the B2B segment of PLN UP3 Kupang were sampled. The data obtained were analyzed using the Structural Equation Modeling (SEM) method to evaluate the relationship between variables and test the mediation and moderation effects in the conceptual model developed. The results showed that of the five components of Customer Relationship Management which include customer knowledge, customer orientation, customer advocacy, customer engagement, and technological capability, only three variables were proven to have a positive and significant influence on customer loyalty. The three variables are customer knowledge, customer advocacy, and customer trust.

Membangun Kesejahteraan dan Kesiapan Pulang: Pendampingan Work-Life Balance bagi Pekerja Migran Indonesia di Taiwan Ratna Komala Putri; Maria Apsari Sugiat; Dian Indiyati
Jurnal Pengabdian Masyarakat Akademisi Vol. 5 No. 2 (2026)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v5i2.1720

Pekerja Migran Indonesia (PMI) di luar negeri kerap menghadapi tekanan kerja, keterbatasan dukungan sosial, serta tantangan adaptasi lintas budaya yang berdampak pada kesejahteraan psikologis dan kesiapan menghadapi kepulangan ke Indonesia. Kurangnya pemahaman mengenai Work-Life Balance (WLB), manajemen stres, serta perencanaan reintegrasi sosial dan keluarga berpotensi menimbulkan kesulitan adaptasi pascapulang. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas PMI dalam menerapkan Work-Life Balance yang terintegrasi dengan kesiapan reintegrasi dan persiapan pulang ke tanah air. Program dilaksanakan secara luring pada 29–30 November 2025 di Taichung, Taiwan, bekerja sama dengan Kantor Dagang dan Ekonomi Indonesia (KDEI) Taipei, dengan melibatkan PMI dari berbagai sektor pekerjaan. Metode pelaksanaan meliputi workshop interaktif, diskusi kelompok, sesi reflektif, serta praktik sederhana manajemen stres, mindfulness, dan perencanaan transisi pascapulang. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pentingnya keseimbangan kerja-kehidupan, kesehatan mental, serta kesiapan psikologis dan sosial dalam menghadapi kepulangan. Peserta mampu mengidentifikasi tantangan personal, merumuskan strategi adaptif, serta menyusun rencana awal reintegrasi keluarga dan sosial. Kegiatan ini memberikan dampak positif berupa meningkatnya kesiapan mental, kesadaran kesejahteraan, dan arah perencanaan hidup pascapulang PMI. Program ini diharapkan dapat menjadi model pendampingan PMI berbasis kesejahteraan holistik yang berkelanjutan dan dapat direplikasi di wilayah penempatan lainnya.

Pemberdayaan PMI melalui Pelatihan Kewirausahaan Digital Berbasis AI di Taiwan Maria Apsari Sugiat; Ratna Komala Putri; Irni Yunita
Jurnal Pengabdian Masyarakat Akademisi Vol. 5 No. 2 (2026)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v5i2.1723

Pekerja Migran Indonesia (PMI) di luar negeri umumnya masih menghadapi keterbatasan dalam pengembangan keterampilan kewirausahaan, sehingga ketergantungan terhadap remitansi menjadi tantangan jangka panjang bagi kemandirian ekonomi mereka. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas PMI dalam kewirausahaan digital berbasis ekonomi kreatif melalui pemanfaatan teknologi digital dan kecerdasan buatan (Artificial Intelligence/AI). Program dilaksanakan secara luring pada 30 November 2025 di ASEAN Business District, Taichung, Taiwan, dengan melibatkan 50 PMI dari berbagai latar belakang pekerjaan. Metode yang digunakan meliputi workshop interaktif, diskusi, serta praktik langsung penggunaan teknologi digital sederhana dan aplikatif, seperti Canva, Gemini, ChatGPT, dan CapCut, untuk mendukung promosi usaha melalui media sosial. Hasil kegiatan menunjukkan peningkatan pemahaman peserta mengenai peluang kewirausahaan digital serta kemampuan awal dalam memanfaatkan AI sebagai alat bantu pemasaran dan pengelolaan usaha. Peserta juga mampu mengidentifikasi ide usaha yang realistis sesuai dengan kondisi dan potensi masing-masing. Kegiatan ini memberikan dampak positif berupa peningkatan kepercayaan diri dan kesiapan PMI dalam merintis usaha mandiri. Program pengabdian ini diharapkan dapat menjadi model pemberdayaan PMI berbasis teknologi yang berkelanjutan dan dapat direplikasi di wilayah lain.

Technology-Driven Digital Marketing Strategies and their Impact on E-commerce Purchase Decisions Devi Setyowati; Maria Apsari Sugiat
Advance Sustainable Science Engineering and Technology Vol. 8 No. 3 (2026): May - July
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/asset.v8i3.2502

The rapid growth of internet penetration and digital platforms has transformed marketing practices in Indonesian Vocational Training Centers (LPKs). However, inconsistent outcomes in trainee recruitment highlight a gap in understanding the effectiveness of digital marketing in this context. This study aims to examine the effect of digital marketing on purchase intention, with consumer engagement as a mediator and consumer trust as a moderator. Data were collected from 384 trainees in East and West Java using online surveys and analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS 4.0). The structural model explained 62.1% of the variance in purchase intention (R² = 0.621). Digital marketing significantly influenced purchase intention (β = 0.455, p < 0.001), and consumer engagement partially mediated this relationship (β = 0.217, p < 0.001). In contrast, consumer trust did not moderate the relationship (β = 0.054, p = 0.055). These findings advance digital marketing system development in the education sector by highlighting the role of engagement-driven strategies over trust-building mechanisms during initial recruitment stages. The implications are aligned with Sustainable Development Goal (SDG) 9 on industry, innovation, and infrastructure, suggesting that localized and technology-driven approaches are essential for strengthening LPK competitiveness and sustainable labor mobility.

The Influence of Work Motivation, Work Facilities, and Compensation on Job Satisfaction Marthen Ragowino Bira; Puspita Wulansari; Maria Apsari Sugiat
International Journal of Indonesian Business Review Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v5i1.1531

This study aims to identify Work Motivation, Work Facilities, and Compensation of Pokdarwis Members of Prai Ijing Traditional Village, and to identify how Work Motivation, Work Facilities, and Compensation contribute to job satisfaction partially and simultaneously. The method used is descriptive analysis through descriptive analysis techniques and multiple regression with SPSS 26 analysis tools. The sample used is a Saturated Sample with Non-Probability Sampling Technique to 500 Members of Pokdarwis Prai Ijing Traditional Village. The preliminary research results suggest that Work Motivation, Work Facilities, and Compensation are in the good range, and that Work Motivation, Work Facilities, and Compensation contribute partially and simultaneously. The conclusion in this study is that Work Motivation has an effect on Job Satisfaction. Work Facilities have an effect on Job Satisfaction. Compensation has an effect on Job Satisfaction and Work Motivation, Work Facilities, and Compensation have an effect simultaneously on Job Satisfaction of Pokdarwis Kampung Adat Prai Ijing.

The use of UTAUT model to understand user intention and user behavior of mobile banking BIMA PT Bank Jateng Christophorus Bagus Ratnanto Putro; Maria Apsari Sugiat
International Journal of Accounting and Management Information Systems Vol. 3 No. 1 (2025): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijamis.v3i1.3252

Purpose: This study aims to explore the factors influencing users’ behavioral intention and actual usage behavior of the BIMA mobile banking application by PT Bank Jateng. It applies the Unified Theory of Acceptance and Use of Technology (UTAUT), enriched with contextual variables including mobile self-efficacy, perceived enjoyment, and user satisfaction. Research/methodology: A quantitative method was adopted through a structured survey of 384 BIMA users. Data were analyzed using Structural Equation Modeling (SEM) via SmartPLS. Validity and reliability were tested using AVE and Composite Reliability, while model fit was assessed through SRMR, NFI, R², and Q² values. Results: Out of 13 hypothesized relationships, 10 were supported. Mobile self-efficacy significantly influenced perceived enjoyment, which in turn strongly affected performance expectancy, effort expectancy, and satisfaction. Consumer satisfaction emerged as the most influential factor affecting intention to use, which subsequently impacted usage behavior. Social influence and facilitating conditions also significantly influenced behavioral outcomes. However, performance expectancy did not significantly influence satisfaction, and both effort expectancy and facilitating conditions showed no significant impact on intention to use. Conclusions: Emotional factors like perceived enjoyment and satisfaction, along with social influences, play a more dominant role than purely functional factors (e.g., effort or performance expectancy) in determining adoption and continued use of mobile banking. The findings suggest a shift from technical-centric to user experience-centric approaches in digital banking development. Limitations: This study focuses solely on the BIMA mobile banking app using a cross-sectional design and PLS-SEM method. It does not account for moderating or mediating variables and may limit generalizability beyond the study context. Contribution: The study extends the UTAUT model by adding emotional and contextual factors to better explain mobile banking usage and offers practical insights for improving user experience and digital adoption in regional banking.

Analyzing Digital Utility App Adoption: A UTAUT Approach on PLN Mobile with Technological Literacy as a Moderator Ignatius Adi Susantyo; Lia Yuldinawati; Maria Apsari Sugiat
Advance Sustainable Science Engineering and Technology Vol. 8 No. 1 (2026): November - January
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/asset.v8i1.2367

This study examines customers' determinants of behavioral intention to utilize the PLN Mobile application using the Unified Theory of Acceptance and Use of Technology (UTAUT) with technological literacy as a moderating variable. The data were collected from 399 respondents in the UP3 Western Flores Area using purposive sampling and analyzed by Partial Least Squares Structural Equation Modeling (PLS-SEM). The model demonstrated adequate reliability and validity (AVE > 0.5; composite reliability > 0.7) with R² = 0.62 for behavioral intention. Results indicate that performance expectancy, perceived usefulness, social influence, and facilitating conditions significantly influence intention to use the app, β = 0.21–0.34, p < 0.05, while trust and hedonic motivation were not significant. Technological literacy cemented the relationship between intention and real use, emphasizing digital capability as a key adoption driver. Active usage is minimal amid high download rates. The findings provide theoretical contributions to digital service adoption models and practical implications for facilitating user support, literacy programs, and mobile utility system introduction.

Technology Adoption of Utility Mobile Applications across Generational Cohorts Using UTAUT: A PLS-SEM Approach Isce Kustiawan; Maria Apsari Sugiat
Advance Sustainable Science Engineering and Technology Vol. 8 No. 1 (2026): November - January
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/asset.v8i1.2368

This study examines the determinants of users’ intention to adopt the PLN Mobile application among Generations X, Y, and Z in East Nusa Tenggara, Indonesia, by extending the Technology Acceptance Model (TAM) with additional constructs, including perceived value, perceived trust, perceived security, attractiveness of alternatives, and social influence, with generational cohort as a moderating variable. A quantitative causal design was applied, collecting data from 438 PLN customers using proportional stratified sampling across four regional offices. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results revealed that perceived ease of use (β = 0.322, p < 0.001), social influence (β = 0.268, p < 0.001), and perceived security (β = 0.194, p < 0.01) had significant positive effects on intention to use, while perceived value, perceived trust, and perceived usefulness were not significant predictors. Social influence also significantly influenced perceived trust (β = 0.531, p < 0.001). Moderation analysis indicated that Generation Y exhibited the strongest moderating effects across most relationships, whereas Generation Z had the least impact. These findings provide actionable insights for public digital service providers, emphasizing the need to enhance ease of use, strengthen security, and leverage peer influence to improve adoption across generational segments.

The Influence of Online Customer Reviews and Celebrity Endorsement on Purchase Intention of Skin Mandatory Products Tikki Capriati Marieski; Maria Apsari Sugiat
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3689

The Indonesian cosmetics industry faces intense competition, with local brands like Skin Mandatory struggling to maintain consumer purchase intention in e-commerce settings. This study aims to examine how influencer credibility, influencer attractiveness, and online customer reviews shape consumer attitudes, and their subsequent impact on brand loyalty, brand awareness, electronic word-of-mouth (eWOM), and purchase intention. A quantitative approach was employed, collecting data from 400 respondents who purchased Skin Mandatory products via e-commerce platforms using an online questionnaire with a 5-point Likert scale. Data were analyzed using Partial Least Squares Structural Equation Modelling. The findings confirm that influencer credibility, attractiveness, and online reviews have a significant impact on consumer attitudes, which in turn drive brand loyalty, brand awareness, and eWOM, ultimately influencing purchase intention. However, influencer attractiveness and eWOM showed weaker effects, likely due to a mismatch with the brand’s natural skincare image and low consumer engagement in sharing online recommendations. The study concludes that Skin Mandatory should align influencer selection with its brand identity and enhance eWOM through user-generated content campaigns to boost purchase intention. These findings offer practical strategies for local cosmetic brands to strengthen consumer engagement in competitive e-commerce markets.

Co-Authors Abdan A. Kuncoro Ade Setiawan Affiya Yunishafira Agus Achmad Suhendra Amay, Duta Andi Ade Rufiani RM Anggardajaya, Moh. Ramadhan anindya vika Anton Mulyono Azis Anton Mulyono Aziz Anwar, Nadila Sandrina Arry Mustikawan Athilayusa, Avania Christophorus Aditya Sunu Pratama Christophorus Bagus Ratnanto Putro De Vario, Ridho Dedi Iskamto Devi Setyowati Dian Indiyati Dimas Hermawan, Dimas Duta Amay Fachrizal, Fiqhi Fadillah Sutrisno Fahlevi, Agam Aulia Fahmirakhman Abdullah, Reyhan Fatnan Setyo Hariwibowo Felix, Modefica Adelina Fiqhi Fachrizal Heni Muthia Utami Hidayati, Eva Laela Ibrahim Hanif Ignatius Adi Susantyo Irni Yunita Isce Kustiawan Ismail, Muhammad Ravi Lia Yuldinawati Luthfiamer Luthfiamer Luthfiamer Made Wirawan, Made Marthen Ragowino Bira Maya Ariyanti Maya Ariyanti Maya Ariyanti Maya Aryanti Muhammad Dafi Aswinda Nasution Muslim Amin Panji Addakhil Bangsa Priambodo Adi Wicaksono Puspita Wulansari Putro, Christophorus Bagus Ratnanto Ramadhan Anggardajaya Rashad, Feroz Dinu Ratna Komala Putri Riski Taufik Hidayah Roni Irawan Septian, Enjar Dwi Setyowati, Devi Sharaya Farisha Sucma, Fahrizal Alfaridzi Tikki Capriati Marieski Tri Widarmanti Wahyu Yunanto Yuda Pramana Yunanto, Wahyu

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