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Ayi Muhiban
Universitas Nasional Pasim
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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The Effect of Price, Company Image on Customer Satisfaction and Its Implications on Customer Loyalty at The Heritage Hotel Salak Bogor: The Effect of Price, Company Image on Customer Satisfaction and Its Implications on Customer Loyalty at The Heritage Hotel Salak Bogor Ayi Muhiban
Jurnal Mantik Vol. 3 No. 4 (2020): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (520.758 KB)

Abstract

This study aims to determine the effect of price and corporate image to the satisfaction and its implications for customer loyalty Hotel Salak The Heritage Bogor. The population in this study is the customer pest management, while the sample in this study was 112 respondents using purposive sampling sampling technique. To answer the research problem and research hypothesis testing then used path analysis techniques. Managerial implications of this research is customer trust Hotel Salak The Heritage Bogor. The method of research used in this research is descriptive analysis method with a population of about 155 customers. The data analysis technique used is the technique Correlation Analysis to determine the degree of closeness of the relationship between variables. With research and Path Analysis techniques in order to determine how much influence either directly or indirectly. In oprasionalisasinya used help software SPSS 22. The results showed that the price is in the category Pretty good, Service Performance in the category quite well, the satisfaction is in the good category and loyalty in the category quite well. The results showed that 1) the price effect on satisfaction 2) corporate image influence on satisfaction, 3) the satisfaction effect on loyalty, 4) The price does not affect the customer loyalty, 5) the company's image does not affect the loyalty and 6) Overall, satisfaction is the only constructs that can affect customers. The direct effect of 0379 price to satisfaction. The indirect effect through imagery price of 0.149. The direct effect on satisfaction image for 0092 and does not directly influence the image through a price of 0.149 so that the total effect of 0771. The direct effect of satisfaction on loyalty of 0,816 .. The results show determination coefficient of 77.1% and 22.9% Py?, and partial variable price more dominant effect of the variable image. Obtained the conclusion that the effect of the price of the highest impact. Satisfaction showing determination coefficient of 81.6% and 18.4% Py?, from satisfaction to loyalty variable. The test results showed determination coefficient of 77.1% and 22.9% Py?, and partial variable price more dominant effect of the variable image. Obtained the conclusion that the effect of the price of the highest impact. Satisfaction showing determination coefficient of 81.6% and 18.4% Py?, from satisfaction to loyalty variable. The test results showed determination coefficient of 77.1% and 22.9% Py?, and partial variable price more dominant effect of the variable image. Obtained the conclusion that the effect of the price of the highest impact. Satisfaction showing determination coefficient of 81.6% and 18.4% Py?, from satisfaction to loyalty variable.
Pengaruh Iklan di Instagram Dan Word Of Mouth Terhadap Minat Beli Online Melalui Aplikasi Shopee: Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Nasional Pasim Ayi Muhiban; Yanti Permatasari
Jurnal Sains Sosio Humaniora Vol. 5 No. 2 (2021): Volume 5, Nomor 2, Desember 2021
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v5i2.15789

Abstract

Penelitian ini dilakukan pada Mahasiswa Fakultas Ekonomi Universitas Nasional Pasim yang berbelanja ønline di Shopee. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar kontribusi pengaruh iklan dan word of mouth terhadap minat beli baik secara parsial maupun simultan pada Shopee. Metode penelitian yang akan digunakan dalam penelitian ini adalah metode deskriptif dan metode asosiatif. Pada penelitian ini yang menjadi unit analisisnya adalah individu yaitu Mahasiswa Fakultas Ekonomi Kelas Regular Sore Universitas Nasional Pasim yang berbelanja online di Shopee. Sampel dalam penelitian ini sebanyak 126 responden. Pengambilan sampel acak bertingkat proporsional adalah teknik penarikan sampel yang digunakan dalam penelitian ini. Metode analisis menggunakan analisis regresi linear berganda, selain itu juga dilakukan pengujian validitas dan reliabilitas instrumen penelitian. Berdasarkan hasil penelitian menunjukkan bahwa terdapat pengaruh baik secara parsial maupun simultan pada variabel eksogen (iklan dan word of mouth) terhadap variabel endogen (minat beli). Implikasi dari penelitian ini bahwa Shopee dapat meninjau kembali pesan/caption dengan memperjelas keterangan dari gambar yang ditampilkan, memperhatikan hal-hal terkait informasi negatif yang biasanya mudah sampai dari konsumen ke konsumen dan meningkatkan pelayanan agar konsumen merasa puas.
Pengaruh Tampilan Produk dan Electronic Word of Mouth Terhadap Keputusan Pembelian Pada E-commerce Shopee (Studi Kasus Konsumen Shopee di PT. Gucci Ratu Textile Kota Cimahi) Ayi Muhiban; Erwinda Karina Putri
Jurnal EMT KITA Vol 6 No 2 (2022): JULY-DECEMBER 2022
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v6i2.633

Abstract

This research was conducted on Shopee Consumers at PT. Gucci Ratu Textile Cimahi City. The purpose of this study was to determine how big the contribution of the influence of product display and Electronic Word Of Mouth on purchasing decisions either partially or simultaneously at Shopee. The research method that will be used in this research is descriptive method and associative method. In this study, the unit of analysis is the individual, namely the Dyeing-Finishing Department employee at PT. Gucci Ratu Textile Cimahi City who shop online at Shopee. The sample in this study was 129 respondents. Proportional stratified random sampling is the sampling technique used in this study. The method of analysis used multiple linear regression analysis, besides that, the validity and reliability of the research instrument were also tested. Based on the results of the study, it shows that there is an influence either partially or simultaneously on exogenous variables (product appearance and Electronic Word Of Mouth) on endogenous variables (purchase decisions). The implication of this research is that Shopee can review the differences in product display design at Shopee with other online shops to make it more attractive, pay attention to information regarding product prices that must be in accordance with market prices, and increase consumer satisfaction in terms of providing discounts.
Pemanfaatan Media Sosial Untuk Meningkatkan Volume Penjualan Pada Mexalminuz Clothing di Kudus (Studi Kasus: Penggunaan Media Sosial Facebook dan Instagram) Ayi Muhiban; Ade Wartono
Jurnal EMT KITA Vol 6 No 2 (2022): JULY-DECEMBER 2022
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v6i2.635

Abstract

Research was conducted at Mexalminuz Clothing in Kudus. The purpose of this study was to find out how much the benefits of social media to increase sales volume at Mexalminuz Clothing in Kudus. The purpose of promotion is to convey information, position the product, persuade consumers to like the product, increase and control sales volume, and can influence consumer spending decisions. If this promotional strategy is carried out properly, it will have a good impact on the sustainability of Mexalminuz Clothing in Kudus because there is quite a lot of potential to introduce products and conduct sales activities through the use of social media Facebook and Instagram. This research is a field research with a qualitative descriptive approach, the data used are primary data and secondary data. With data collection techniques in the form of interviews, observations, questionnaires, and documentation. The population used is 2 managers of Mexalminuz Clothing in Kudus and the sample to see customer responses is 4 people with indicators of respondents making purchases in the last 1 month. The results of this study are advertising using social media Facebook and Instagram, sales promotions using discounts or price reductions, premiums or gifts, trade shows, coupons or vouchers, and product guarantees.
Pengaruh Kompetensi Sumber Daya Manusia dan Pemanfaatan Teknologi Informasi Terhadap Kinerja Pegawai Kantor Kecamatan Padalarang Kabupaten Bandung Barat Ayi Muhiban; Rosmansyah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 8 No. 2 (2022): JEMSI (JURNAL EKONOMI, MANAJEMEN, DAN AKUNTANSI)
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v8i2.755

Abstract

The purpose of this research was to find out how much the contribution of the influence of the human resources competency and utilization of information technology on performance of employees of Padalarang District Office, West Bandung Regency. The method of this research is descriptive and associative methods. The analysis unit of this research is 30 employees of Padalarang District Office, West Bandung Regency. The sampling technique in this study is census method. The analysis method used multiple linear regression analysis. The validity and reliability tests were used to test the research instruments. Based on the results of the research, it shows that there is an influence either partially and simultaneously on exogenous variables (human resources competency and utilization of information technology) on endogenous variable (performance of employees). Hopefully this research can make contribution on employees of Padalarang District Office, West Bandung Regency to increase the competencies and maximize the utilization of the information technology so they can increase the performance of employees and the quality of public service.
Influence of Product Quality and Price on Purchase Decision (Case Study on Consumers in Bumi Rempah Padalarang UMKM, West Bandung District) Natasya Fadilla Rahmatunnisa; Ayi Muhiban
International Journal of Integrative Sciences Vol. 2 No. 5 (2023): May, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v2i5.4224

Abstract

This study was conducted on consumers in the Bumi Rempah UMKM, Padalarang, West Bandung Regency. The purpose of this study is to find out how much the influence of product quality and price contributes on purchasing decisions both partially and simultaneously at Bumi Rempah UMKM. The research method used in this research is descriptive, and associative method. The unit of analysis in this study is the individual, namely consumers in Bumi Rempah UMKM. This study's sample size was 64 respondents. Multiple linear regression analysis was employed as the analytical method, and the validity and reliability of the research instruments were also tested. Based on the study's results, the independent variables (product quality and price) have a considerable influence on the dependent variable (buying choice) both partially and simultaneously. he implication of this study is that Bumi Rempah owners must review the packaging used to make it safer and easier for consumers, adjust prices with the benefits that consumers get so that consumers feel more satisfied, review the factors that contribute to low purchasing decisions on the ShopeeFood app, so that product quality can be enhanced and improved by always using fresh raw ingredients and a consistent taste
Pengaruh Kualitas Pelayanan dan Fasilitas Terhadap Kepuasan Pelanggan Hotel Swiss Belinn Karawang (Studi Kasus Kamar Tipe Suite Hotel Swiss Belinn Karawang) Ayi Kurniawati; Ayi Muhiban
Nusantara Journal of Multidisciplinary Science Vol. 1 No. 3 (2023): NJMS - Oktober 2023
Publisher : PT. Inovasi Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan pada individu tamu yang pernah menginap dikamar tipe suite Hotel Swiss Belinn Karawang. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Sampel dalam penelitian ini adalah 123 responden. Peneliti menggunakan metode Incidental Sampling dan mengunakan kuesioner untuk melakukan pengambilan data. Hasil uji validitas dan reliabilitas dengan menggunakan metode korelasi Person Product Moment dan Alpha Cronbach, diketahui bahwa item yang dibuat sudah valid dan perhitungan menunjukan kualitas pelayanan secara parsial berpengaruh positif signifikan terhadap kepuasan pelanggan, sedangkan fasilitas berpengaruh positif signifikan terhadap kepuasan pelanggan. Hasil perhitungan nilai pengaruh kualitas pelayanan dan fasilitas secara simultan dengan mencari koefisien determinasi menunjukkan seberapa besar pengaruh antar dua variabel yang dapat diteliti dari nilai R dan sebesar 0,898. Besarnya angka r Square adalah 0,807 maka koefisien determinasi (KD) sebesar 0,807 x 100% = 80,7%. Hal ini berarti pengaruh kualitas pelayanan dan fasilitas terhadap kepuasan pelanggan adalah 80,7% sedangkan sisanya 19,3% dipengaruhi oleh variabel lain.
Pengaruh Pengetahuan Keuangan, Sikap Keuangan, dan Kepribadian terhadap Perilaku Pengelolaan Keuangan UMKM Kusumaningrum, Arini; Solihat, Iyak; Muhiban, Ayi; Ramdhani, Dahlan; Herlina, Herlina
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1765

Abstract

Penelitian ini bertujuan guna mengevaluasi seberapa besar pengaruh pengetahuan finansial, sikap terhadap keuangan, serta karakter kepribadian terhadap cara pengelola usaha skala Mikro, Kecil, dan Menengah (UMKM) mengatur keuangan mereka. Kenyataannya, tidak sedikit pelaku usaha yang masih belum memiliki keterampilan maupun kebiasaan manajemen keuangan yang memadai. Penelitian ini dilaksanakan dengan metode survei terhadap 385 pelaku UMKM yang berlokasi di wilayah Kecamatan Ngamprah, Kabupaten Bandung Barat. Studi ini memanfaatkan metode regresi linier berganda sebagai kerangka analitis dalam mengolah dan mengevaluasi data yang diperoleh. Hasil analisis menunjukkan bahwa ketiga variabel yang diteliti meliputi pemahaman keuangan, respons individu terhadap masalah keuangan, dan sifat kepribadian memiliki pengaruh yang signifikan serta memberikan kontribusi yang mengarah pada peningkatan pengelolaan finansial di kalangan pelaku UMKM.
Strategi Green Marketing Destinasi Ekowisata Kampung Gandrung Muliany, Febriyan; Saepuloh, Cepi; Muhiban, Ayi; Kusuma, Bagus Arya
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 4 No. 3 (2025): Jurnal Penyuluhan dan Pemberdayaan Masyarakat (September)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v4i3.1687

Abstract

Pariwisata berkelanjutan memerlukan strategi pemasaran yang mampu meningkatkan daya tarik destinasi sekaligus menjaga kelestarian lingkungan. Kampung Gandrung merupakan salah satu destinasi ekowisata yang memiliki potensi alam dan budaya lokal, namun menghadapi tantangan dalam promosi dan pengelolaan yang ramah lingkungan. Kegiatan ini bertujuan untuk menerapkan strategi green marketing melalui pendekatan partisipatif dengan sasaran utama ibu-ibu rumah tangga. Kegiatan dilaksanakan pada 18 Agustus hingga 12 September 2025 dengan metode sosialisasi, workshop praktik, dan pendampingan lapangan, yang dipandu oleh narasumber dari Forum Komunikasi Dosen (FKD). Hasil kegiatan menunjukkan partisipasi aktif masyarakat dalam diskusi dan praktik green marketing, termasuk pembuatan konten promosi digital dan pengelolaan sampah. Evaluasi menunjukkan kesadaran masyarakat terhadap perubahan lingkungan serta keterlibatan mereka dalam pelestarian alam dan budaya lokal. Simpulan dari kegiatan ini menegaskan bahwa strategi green marketing efektif untuk mendukung keberlanjutan ekowisata, sementara saran menekankan perlunya pelatihan lanjutan, monitoring, dan jejaring dengan lembaga lain untuk memperkuat praktik ramah lingkungan.
Co-Authors Ade Wartono Ayi Kurniawati Dahlan Ramdhani, Dahlan Erwinda Karina Putri Herlina Herlina Iyak Solihat Kusuma, Bagus Arya Kusumaningrum, Arini Muliany, Febriyan Natasya Fadilla Rahmatunnisa Rosmansyah Saepuloh, Cepi Yanti Permatasari