Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Komunikasi : Jurnal Komunikasi
Yanti Setianti
Padjadjaran University
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Komunikasi Strategis Dompet Dhuafa dan Baitulmaal Munzalan dalam Menghadapi Isu Annisa Nursalsabillah; Atwar Bajari; Yanti Setianti
Jurnal Komunikasi Vol. 14 No. 2 (2023): September 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v14i2.12014

Abstract

Setiap organisasi perlu menyusun sebuah perencanaan komunikasi strategis untuk menjalankan suatu program, tidak terkecuali organisasi non-profit. Di tengah keterbatasan dana operasional, organisasi non-profit perlu berpikir kreatif dalam mengembangkan desain komunikasi strategis, sehingga mereka mampu mempertahankan organisasinya, terutama dalam mempertahankan penghimpunan dana publik. Selain menciptakan rangkaian program yang terstruktur, komunikasi strategis juga mampu membantu organisasi non-profit dalam menangani isu. Tujuan penelitian ini untuk menunjukkan serta menganalisa pendekatan komunikasi strategis yang diimplementasikan oleh Dompet Dhuafa dan Baitulmaal Munzalan ketika kondisi organisasi sedang menghadapi terpaan isu. Metodologi yang digunakan adalah metodologi kualitatif dengan metode studi kasus melalui wawancara dan studi literatur. Hasil penelitian menunjukkan bahwa Dompet Dhuafa dan Baitulmaal Munzalan Indonesia (BMI) berhasil menangani suatu isu melalui perencanaan komunikasi strategisnya, meliputi analisis masalah, membingkai dan mendasain pesan, serta pendekatan media. Melalui bentuk komunikasi strategis tersebut, Dompet Dhuafa dan BMI berhasil mengatasi terpaan isu yang mereka alami serta mampu meningkatkan kualitas organisasinya masing-masing sesuai dengan visi, misi, dan value yang mereka punya
Strategi Komunikasi Periklanan Produk Yamaha NMAX Turbo 2024 Rafiuddin Akil; Salsabila Andi Akil; Alamsyah; Ayi Muhiban; Yanti Setianti
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 1 (2025): JANUARI-MARET 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i1.3226

Abstract

This study aims to analyze the advertising communication strategy for the Yamaha NMAX Turbo 2024, Yamaha's latest product positioned as a premium scooter with turbocharged technology. Amid the fierce competition in the automotive industry, Yamaha needs to design an innovative and effective advertising campaign to increase brand awareness and consumer purchase intention. The objective of this research is to identify key elements in Yamaha’s advertising communication strategy, evaluate its effectiveness, and understand its impact on consumer perceptions and marketing goals. This research employs a descriptive approach with qualitative and quantitative analysis, combining consumer surveys, in-depth interviews, and ad content analysis. The findings show that the effectiveness of the ads, social media engagement, and brand awareness have significant effects on consumer purchase intention, especially among Gen Z. The effectiveness of the ads proved to be the most influential factor, followed by brand awareness and social media engagement. Consumers who responded to Yamaha NMAX Turbo ads through social media tended to have a positive perception of the product's innovations and advanced features. Additionally, the survey indicated that consumers actively engaged with social media campaigns were more motivated to make a purchase. The integrated communication strategy, utilizing various digital platforms such as social media, websites, and television ads, has been proven to increase purchase intention and strengthen positive perceptions of the Yamaha NMAX Turbo. Based on these findings, it is recommended that Yamaha continue to develop creative ad content, enhance social media engagement, and expand brand awareness campaigns through collaborations with automotive influencers. This strategy is expected to solidify Yamaha NMAX Turbo's position in the Indonesian automotive market.
Strategi Bauran Komunikasi Pemasaran Produk Yamaha NMAX Turbo 2024 Mohamad Sudi; Zulham; Serepina Tiur Maida; Titiek Surya Ningsih; Yanti Setianti
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 1 (2025): JANUARI-MARET 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i1.3283

Abstract

The study aims to determine the marketing communication mix strategy implemented by Yamaha in promoting the 2024 NMAX Turbo product in Indonesia. To differentiate, Yamaha leverages six key marketing communication elements: advertising, sales promotion, public relations, direct marketing, personal selling, and digital marketing. Using a qualitative case study approach, data was gathered through in-depth interviews with Yamaha’s marketing managers, advertising agencies, and automotive influencers, as well as document analysis of annual reports and social media content. Thematic and content analysis were employed to interpret the data. Findings show that advertising played a significant role in building brand awareness through television and digital platforms, emphasizing the motor’s turbocharged technology and futuristic design. Sales promotions, particularly exclusive discounts and pre-order bonuses, effectively boosted consumer interest. Public relations initiatives, including launch events and test rides, enhanced the brand’s image and engagement. Direct marketing via email and SMS reinforced consumer relationships, while personal selling at dealerships offered a personalized experience. Digital marketing through platforms like Instagram and TikTok successfully reached younger audiences. This marketing mix strategy has proven effective in raising brand awareness, strengthening engagement, and driving sales for Yamaha.
Co-Authors Alamsyah Annisa Nursalsabillah Atwar Bajari Ayi Muhiban Mohamad Sudi Rafiuddin Akil Salsabila Andi Akil Serepina Tiur Maida Titiek Surya Ningsih Zulham