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All Journal Jurnal EMT KITA Jurnal Sains Sosio Humaniora Jurnal Mantik Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Journal of Artificial Intelligence and Digital Business International Journal of Integrative Sciences Nusantara Journal of Multidisciplinary Science
Ayi Muhiban
Universitas Nasional Pasim
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal EMT KITA

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Pengaruh Tampilan Produk dan Electronic Word of Mouth Terhadap Keputusan Pembelian Pada E-commerce Shopee (Studi Kasus Konsumen Shopee di PT. Gucci Ratu Textile Kota Cimahi) Ayi Muhiban; Erwinda Karina Putri
Jurnal EMT KITA Vol 6 No 2 (2022): JULY-DECEMBER 2022
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v6i2.633

Abstract

This research was conducted on Shopee Consumers at PT. Gucci Ratu Textile Cimahi City. The purpose of this study was to determine how big the contribution of the influence of product display and Electronic Word Of Mouth on purchasing decisions either partially or simultaneously at Shopee. The research method that will be used in this research is descriptive method and associative method. In this study, the unit of analysis is the individual, namely the Dyeing-Finishing Department employee at PT. Gucci Ratu Textile Cimahi City who shop online at Shopee. The sample in this study was 129 respondents. Proportional stratified random sampling is the sampling technique used in this study. The method of analysis used multiple linear regression analysis, besides that, the validity and reliability of the research instrument were also tested. Based on the results of the study, it shows that there is an influence either partially or simultaneously on exogenous variables (product appearance and Electronic Word Of Mouth) on endogenous variables (purchase decisions). The implication of this research is that Shopee can review the differences in product display design at Shopee with other online shops to make it more attractive, pay attention to information regarding product prices that must be in accordance with market prices, and increase consumer satisfaction in terms of providing discounts.
Pemanfaatan Media Sosial Untuk Meningkatkan Volume Penjualan Pada Mexalminuz Clothing di Kudus (Studi Kasus: Penggunaan Media Sosial Facebook dan Instagram) Ayi Muhiban; Ade Wartono
Jurnal EMT KITA Vol 6 No 2 (2022): JULY-DECEMBER 2022
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v6i2.635

Abstract

Research was conducted at Mexalminuz Clothing in Kudus. The purpose of this study was to find out how much the benefits of social media to increase sales volume at Mexalminuz Clothing in Kudus. The purpose of promotion is to convey information, position the product, persuade consumers to like the product, increase and control sales volume, and can influence consumer spending decisions. If this promotional strategy is carried out properly, it will have a good impact on the sustainability of Mexalminuz Clothing in Kudus because there is quite a lot of potential to introduce products and conduct sales activities through the use of social media Facebook and Instagram. This research is a field research with a qualitative descriptive approach, the data used are primary data and secondary data. With data collection techniques in the form of interviews, observations, questionnaires, and documentation. The population used is 2 managers of Mexalminuz Clothing in Kudus and the sample to see customer responses is 4 people with indicators of respondents making purchases in the last 1 month. The results of this study are advertising using social media Facebook and Instagram, sales promotions using discounts or price reductions, premiums or gifts, trade shows, coupons or vouchers, and product guarantees.
Co-Authors Ade Wartono Alamsyah Ayi Kurniawati Dahlan Ramdhani, Dahlan Erwinda Karina Putri Herlina Herlina Iyak Solihat Kusuma, Bagus Arya Kusumaningrum, Arini Muliany, Febriyan Natasya Fadilla Rahmatunnisa Rafiuddin Akil Rosmansyah Saepuloh, Cepi Salsabila Andi Akil Yanti Permatasari Yanti Setianti