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All Journal MUHARRIK: JURNAL DAKWAH DAN SOSIAL LINIMASA: JURNAL ILMU KOMUNIKASI Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Jurnal Scientia Pasundan International of Community Services Journal (PICS-J) Khidmatul Ummah: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Multidisiplin Indonesia Jurnal Diseminasi Kajian Ilmu Komunikasi Jurnal Komunikasi Indonesia
Yusuf, Yogi Muhammad
Universitas Pasundan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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EFFECTIVENESS OF DA’WAH THROUGH INSTAGRAM FOR STUDENTS AT MADRASAH ALIYAH KARYA MADANI, WEST BANDUNG REGENCY Yusuf, Yogi Muhammad; Fitrananda, Charisma; Iqbal, Mochamad
Pasundan International of Community Services Journal (PICS-J) Vol. 7 No. 01 (2025): Volume 07 Number 01 June 2025
Publisher : LPM Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/pics-j.v7i01.31240

Abstract

This community service program aims to empower students of Madrasah Aliyah Karya Madani in West Bandung Regency through training on enhancing the effectiveness of Islamic da’wah using Instagram. The background of this program is the students’ lack of knowledge and skills regarding the profession of content creators, especially in producing positive and creative da’wah content on social media. The method applied included contextual approach, consisting of education on digital literacy, workshops on content creation, simulation of da’wah content production, and mentoring to ensure sustainable practice. The results showed that students gained awareness of the positive impact of becoming da’wah content creators, improved their technical skills in producing Instagram content, and successfully created content that highlighted local and religious values. This activity has contributed to the development of students’ creativity, digital literacy, and opportunities in the creative economy sector.
People Living with HIV Became Influencers on Social Media: Breaking the Stigma Fitrananda, Charisma Asri; Yusuf, Yogi Muhammad; Rabathy, Qisthy; Bahtiar, Yusuf
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 2
Publisher : UI Scholars Hub

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Abstract

This study examines the differences in stigma experienced by people living with human immunodeficiency virus (PLHIV) on social media and in broader Indonesian society. When PLHIV disclose their HIV-positive status on social media and attempt to break the stigma by becoming social media influencers, they receive both supportive and critical responses. Negative reactions arise when they are perceived as promoting risky activities, as burdens to the state, or when they face challenges securing sponsorship for their initiatives. This research employs a case study approach to explore the experiences of PLHIV use social media influence as a means to counter HIV-related stigma. Data were collected as part of an HIV-related influencer-centered community. The data were obtained through online observations of the activities of PLHIV influencers on social media and through in-depth interviews with PLHIV influencers. The findings reveal that PLHIV influencers utilize to share knowledge, conduct outreach, and provide consultation about HIV issues to millennials. The result shows that social media platforms help bring personal experiences into the public sphere, shaping public attitudes aligned with the platform characteristics: Twitter serves as an open discussion forum; Instagram functions as a promotional channel for healthy life content; and YouTube podcasts enhance message virality. This research contributes new insights into how HIV stigma is constructed and contested on social media and how influencers act as mediators in creating inclusive, accessible spaces for dialogue. These platforms enable interaction and engagement among professionals, policymakers, PLHIV, and the general public, fostering more participatory health communication ecosystem.
Co-Authors Avila Justine Kalalo, Clairene BAHTIAR, YUSUF Fitrananda, Charisma Fitranandan, Charisma Asri Iqbal, Mochamad Rabathy, Qisthy Rahiem, Vikry Abdullah Sinta Swastikawara