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All Journal ILTIZAM Journal of Sharia Economic Research Journal of Student Research Santri : Jurnal Ekonomi dan Keuangan Islam ICONS
Ahsan Putra Hafiz
UIN Sulthan Thaha Saifuddin Jambi
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Journal : ICONS

 1 
ANALISIS STRATEGI PEMASARAN SYARIAH DALAM MENINGKATKAN OMSET PENJUALAN PADA USAHA IWA-QU DI KOTA JAMBI Zunita Putri Handayani; Ahsan Putra Hafiz
ICONS: Islamic Economics Journal Vol. 2 No. 2 (2025): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v2i2.3256

Abstract

Product quality is one of the factors considered by consumers in meeting their needs and in considering purchasing decisions. So that in increasing sales turnover in the Iwa-qu business, quality productsare needed. High-quality products and affordable prices will attract public interest so that it can be said that the sharia marketing strategy carried out by the Iwa-qu business is successful. The purpose of this study is to analyze the sharia marketing strategy carried out by the Iwa-qu business in increasing its sales turnover. This study uses a qualitative method, by means of interviews and documentation to produce the required data. Interviews were conducted with sources, namely the owner/leader of the Iwa-qu business in Jambi City, the production team and involving several consumers to assess the quality of the products from the Iwa-qu business. The results of the study indicate that there is a relationship between the sharia marketing strategy carried out by Iwa-qu and increasing sales turnover. By maintaining product quality, it can attract consumer interest and consumer satisfaction so that the marketing strategy carried out by Iwa-qu can be said to be successful and can increase sales turnover.
SERVICE QUALITY MANAGEMENT DALAM MENINGKATKAN PENDAPATAN USAHA PENJAHIT ROSDIATI KOTA JAMBI Vinesha Amanda; Ahsan Putra Hafiz
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5814

Abstract

This research aims to analyze the implementation of the Service quality model and Islamic values in service management at a home-based tailoring business owned by Mrs. Rosdiati in Jambi City. Operating since 2018, this microenterprise exemplifies how quality service can be harmonized with Islamic business ethics. The Service quality model developed by Parasuraman, Zeithaml, and Berry serves as the main analytical framework, consisting of five service quality dimensions: tangibles, reliability, responsiveness, assurance, and empathy. Field observations and interviews reveal that these dimensions are clearly reflected in the daily operations of the business. The tailoring shop maintains a neat and organized appearance (tangibles), delivers consistent and reliable services (reliability), responds quickly to customer requests (responsiveness), offers professional and trustworthy interactions (assurance), and shows genuine concern for customers‟ needs and conditions (empathy). Furthermore, this study incorporates Islamic values such as ihsan (excellence), maslahah (benefit), honesty, and accountability into the business operations. Mrs. Rosdiati adheres to principles of transparency and integrity, viewing her work as both a livelihood and a form of worship to seek blessings (barakah).
PERILAKU PEMBELIAN IMPLUSIF DI TIKTOK SHOP PADA MAHASISWA EKONOMI SYARIAH UIN STS JAMBI DALAM PERSPEKTIF EKONOMI SYARIAH Wahyu Ferdiansyah; Ahsan Putra Hafiz; Agusriandi
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5815

Abstract

This study aims to identify the forms of impulsive buying behavior among students of the Islamic Economics Study Program at UIN Sultan Thaha Saifuddin Jambi on the TikTok Shop platform and to analyze it from an Islamic economic perspective. The research background stems from the increasing prevalence of spontaneous purchasing behavior triggered by digital promotions such as flash sales and free shipping, despite students’ prior understanding of Islamic consumption principles. This research employed a qualitative method with a descriptive approach. The subjects were 32 active students from the 2022 cohort of the Islamic Economics Study Program. Data were collected through in-depth interviews, observations, and documentation, and analyzed using Miles & Huberman’s interactive model, which includes data reduction, data display, and conclusion drawing. The findings reveal that students’ impulsive buying behavior is driven by emotional impulses, ease of transactions, and aggressive promotional strategies on TikTok Shop. The forms of impulsive behavior identified include unplanned purchases, following trends, and buying due to limited-time promotions. Contributing factors include peer influence, visual advertising, large discounts, flash sales, and free shipping offers. From the perspective of Islamic economics, this behavior is considered inconsistent with the principles of tawazun (balance) and the prohibition of israf (extravagance) and tabdzir (wastefulness), as the purchased items often do not meet actual needs or provide minimal benefit.  
PENGARUH PEMBIAYAAN SYARIAH TERHADAP PERTUMBUHAN UMKM DI KECAMATAN PAUH KABUPATEN SAROLANGUN Arya Ramadani; Ahsan Putra Hafiz
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5827

Abstract

This study aims to comprehensively analyze the influence of Islamic financing on the growth of Micro, Small, and Medium Enterprises (MSMEs) in Pauh District, Sarolangun Regency, with a particular focus on financing provided by Bank Syariah Indonesia (BSI) Simpang III Branch. The research employed a quantitative approach by distributing questionnaires to 96 MSME actors as respondents, and the collected data were processed using simple linear regression analysis with SPSS software. The findings indicate that Islamic financing has a positive and significant effect on MSME growth, as evidenced by the regression coefficient value of 0.836, a significance level of less than 0.05, and a coefficient of determination (R²) of 0.787. This result implies that 78.7% of the variation in MSME growth is influenced by Islamic financing, while the remaining 21.3% is affected by other factors such as managerial quality, market conditions, innovation capacity, and human resource competence. Thus, the hypothesis (H1) is accepted, confirming that Islamic financing significantly contributes to the development and income improvement of MSMEs. Moreover, this finding strengthens the role of Bank Syariah Indonesia not only as a financial institution but also as an agent of community economic empowerment based on sharia principles, which emphasize justice, blessing, and balance in business activities.
Co-Authors Ade Igustiani B Agusriandi Ambok Pangiuk Arya Ramadani Atar Satria Fikri Bambang Kurniawan Shabika Musdalifah Dasril Vinesha Amanda Wahyu Ferdiansyah Zunita Putri Handayani