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All Journal Jurnal Ilmiah ASET Jurnal Manajemen dan Ekonomi Kreatif Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi
Fera Fera
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Strategi Pengembangan Sumber Daya Manusia (SDM) pada UMKM Kota Palu di Era Pandemi Covid 19 Risnawati Risnawati; Wiri Wirastuti; Sriwanti Sriwanti; Fera Fera; Surayya Surayya; Asriadi Asriadi; Meggi Indrianinangsih
Jurnal Ilmiah Aset Vol 24 No 1 (2022): Jurnal ASET Volume 24 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.24.1.202

Abstract

The background in this study is that the role of MSMEs is very strategic, especially in overcoming poverty and employment so that they can empower the community well. During the COVID-19 pandemic, culinary SMEs typical of the city of Palu experienced an impact on their business processes, and experienced a significant decline in sales. This research uses descriptive qualitative method. Data were collected through questionnaires, and interviews. Respondents in this study amounted to 25 owners of culinary SMEs typical of the city of Palu. The results of this study obtained a strategy for developing human resources for culinary SMEs typical of the city of Palu: HR training on digital marketing, product innovation, financial transaction applications, and creativity programs organized by the government and other business groups.
Strategi Inkubator Bisnis Dalam Pengembangan Startup Digital Arini Zahrah Nasyiah Makkawaru; Risnawati Risnawati; Harnida Wahyuni Adda; Fera Fera
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 2 (2024): April : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i2.1572

Abstract

A startup is a start-up business that creates new products or services and is founded by a group of individuals to find a new business model or service in the dynamics of a developing market. Indonesia is a country with a world startup ranking percentage that occupies 6th position, but data shows that the startup failure ratio is very high. Based on the phenomenon of startup problems that occur, systematic steps are needed in developing startups so that research is prepared in the form of designing startup development strategies through business incubators. The method used in this report is a qualitative method which is descriptive and analytical. To collect data in this research, researchers used observation, interviews and documentation methods, while the data analysis techniques used in this research were; data reduction, data presentation, and drawing conclusions/verification. The strategy prepared by the IBTI Maleo Techno Center to encourage startup development by using targeted steps also looks at several aspects, namely development/management capability aspects, financial aspects, marketing aspects and human resource aspects. This is planned to create long-term business success.
Efektivitas Program Inkubasi Terhadap Perkembangan Wirausaha Puteri Amalia; Risnawati Risnawati; Harnida Wahyuni Adda; Fera Fera
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 2 (2024): April : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i2.1573

Abstract

Economic growth programs are a series of policies, strategies, and initiatives designed by the government to stimulate, improve, and accelerate economic growth. The Incubation Program is one of the government programs and related institutions that can support and increase the number and quality of entrepreneurs in various sectors through coaching, mentoring and development. The Incubation Program Effectiveness research aims to determine the effectiveness of the Incubation Program implementation on the development of entrepreneurs assisted by IBTI Maleo Techno Center. The location of this research is IBTI Maleo Techno Center. This research discusses the indicators that influence the effectiveness of the Incubation Program on the development of IBTI Maleo Techno Center's fostered entrepreneurs. In this research, the author uses qualitative research methods through primary and secondary data collection obtained through literature study and interviews. After the data is collected, it is then analyzed and conclusions are drawn using the method of Miles and Hubberman. The results showed that the effectiveness of the Incubation Program on the development of IBTI Maleo Techno Center's fostered entrepreneurs was considered effective in accordance with Sutrisno's effectiveness measurement.
Pengaruh Partisipasi Penyusunan Anggaran terhadap Motivasi Kerja Manajerial Muammar Khadafi; Najiatul Husna; Nurul Safitri; Fera Fera; Tasya Afani
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 6 (2024): November: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i6.964

Abstract

For managers, budgeting is a very important issue that affects the future survival of the organization. Given that key stakeholders are often involved in budget preparation, this preparation process raises questions regarding the relationship between participation in budget preparation and management motivation and performance. This article explains that when subordinates are involved in management, they are more likely to accept budget goals and therefore more motivated to participate in budget planning. Another aspect is that participation in budget preparation has a positive impact on budget adequacy. If the budget is decided unilaterally, the opposite will be true. This involvement motivates subordinates to be more proactive in achieving budget goals. From another perspective, subordinate participation in budgeting means that planning results are more realistic because subordinates have more accurate information about local conditions than superiors.
Impelementasi Strategi Digital Marketing Dalam Menunjang Perluasan Pasar Pada Tenant Ibti Maleo Techno Dasriana Dasriana; Syamsul Bachri; Zakiyah Zahara; Fera Fera
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.705

Abstract

The development of internet technology has initiated the era of industrial revolution 4.0 in the current digital era, where easy and fast access to information has changed the marketing paradigm. The aim of this research is to find out how effective digital marketing strategies are for tenants to reach new markets, the challenges they face when implementing them, how tenants understand the behavior and preferences of target markets in a digital context, and evaluate how effective digital marketing strategies are. In addition, the role of content and platforms in expanding the market will be discussed. This research method is descriptive qualitative, data collected through structured interviews and direct observation with tenants. The research results show that content that is innovative, informative and relevant to the target audience is very important for the success of a tenant's digital marketing strategy. Additionally, it is very important to understand the behavior and preferences of the target market. Tenant measures the success of their strategy by looking at web traffic, revenue, leads, and customer engagement. Primary focus is given to creating high-quality content and developing effective marketing strategies by understanding customer behavior and using appropriate technology. Digital content marketing strategies have proven effective in increasing tenant brand visibility in new markets. This research provides deeper insight into the digital marketing strategies used by tenants, as well as how these strategies can be adapted to the needs and preferences of the target audience to achieve marketing goals.
Analisis dan Bauran Pemasaran Prospek Pengembangan UMKM Desa Karawana Kecamatan Dolo Kabupaten Sigi Virta Nurul Arini; Kurniansi Kurniansi; Ni Made Suwitri Parwati; Fera Fera
Jurnal Manajemen dan Ekonomi Kreatif Vol. 1 No. 2 (2023): April : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (748.721 KB) | DOI: 10.59024/jumek.v1i2.83

Abstract

Micro, Small and Medium Enterprises (MSMEs) in Karawana Village are one of the community's priorities in increasing economic income. MSMEs that are developing in Karawana Village include culinary, trade, animal husbandry and agriculture businesses. This study aims to implement a marketing mix that is directly related to UMKM Karawana Village, Dolo District, Sigi Regency. The implementation method used in this community service activity is carried out in several stages, namely observation, interviews, and evaluation. Based on the results of the interviews, there is an exposure to the 4P Marketing Mix variables that have been implemented in Micro Business actors in Karawana Village, Dolo District, Sigi Regency, product (Price), distribution or place (Place), and promotion (Promotion). Prospects for the Development of Micro, Small and Medium Enterprises have several comparative advantages over large businesses. These advantages include: In terms of capital, the development of small businesses requires relatively small business capital compared to large businesses.
Co-Authors Arini Zahrah Nasyiah Makkawaru Asriadi Asriadi Dasriana Dasriana Harnida Wahyuni Adda Kurniansi Kurniansi Meggi Indrianinangsih Muammar Khadafi Najiatul Husna Ni Made Suwitri PARWATI Nurul Safitri Puteri Amalia Risnawati Risnawati Sriwanti Sriwanti Surayya Surayya Syamsul Bachri Tasya Afani Virta Nurul Arini Wiri Wirastuti Zakiyah Zahara