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Dampak Fitur Produk dan Kesesuaian Harga terhadap Retensi Pelanggan Halodoc Melalui Peran Mediasi Kepercayaan Pelanggan Felisia; Napitupulu, Elfrida Viesta
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i11.62279

Di tengah pesatnya pertumbuhan layanan kesehatan digital, Halodoc muncul sebagai platform yang dominan dengan tingkat pemilihan konsumen tertinggi. Namun, persaingan tetap ketat dengan hadirnya aplikasi sejenis seperti Alokokter, KlikDokter, SehatQ, dan Good Doctor. Untuk mempertahankan loyalitas pengguna, penting bagi Halodoc untuk memahami faktor-faktor yang memengaruhi retensi pelanggan, termasuk fitur produk, kesesuaian harga, dan kepercayaan pelanggan. Penelitian ini bertujuan untuk menganalisis dampak fitur produk dan kesesuaian harga terhadap retensi pelanggan Halodoc dengan kepercayaan pelanggan sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik survei melalui kuesioner kepada 199 responden yang merupakan pengguna Halodoc minimal dua kali dan berdomisili di wilayah Jabodetabek. Data dianalisis menggunakan metode Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa fitur produk dan kesesuaian harga berpengaruh positif dan signifikan terhadap retensi pelanggan, baik secara langsung maupun melalui mediasi kepercayaan pelanggan. Kepercayaan pelanggan juga terbukti memiliki pengaruh signifikan terhadap retensi pelanggan. Temuan ini menegaskan pentingnya persepsi harga yang wajar, transparan, serta fitur yang responsif dalam membentuk kepercayaan dan loyalitas pengguna. Implikasi praktis dari penelitian ini menyarankan agar Halodoc meningkatkan kualitas layanan dengan fokus pada pengembangan fitur yang responsif, evaluasi kesesuaian harga, dan penguatan perlindungan data privasi pelanggan guna mempertahankan serta meningkatkan retensi pelanggan.

Mediating Role of Customer Satisfaction in Sales Promotion, Brand Image, and Reviews Toward Skintific Loyalty Wisaka Mustika; Elfrida Viesta Napitupulu
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16175

Competition in the beauty industry is rising with the digital transformation. This study examines Skintific product loyalty on Shopee, focusing on customer satisfaction as a mediator between promotions, brand image, product reviews, and loyalty among Generation Z. Marketplaces provide consumers with easier access to a wider range of products, making long-term loyalty crucial for stable growth. Generation Z often follows trends when making purchasing decisions. Questionnaires collected data from 240 Shopee buyers of Skintific. Results show customer satisfaction fully mediates the effects of promotions and partially mediates the impacts of brand image and reviews on loyalty. These findings can help businesses refine their marketing strategies to cater to Generation Z's online preferences.

Pengaruh Gaya Kepemimpinan Transformasional dan Komitmen Organisasi Terhadap Kinerja Karyawan Dimoderasi oleh Budaya Fleksibilitas Kerja pada CV Bima Utama Cuaca, Daniel Joana; Napitupulu, Elfrida Viesta
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10893

Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan transformasional dan komitmen organisasi terhadap kinerja karyawan, dengan budaya fleksibilitas kerja sebagai variabel moderasi pada CV Bima Utama. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik sampel jenuh sebanyak 51 responden, di mana data diolah menggunakan perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa gaya kepemimpinan transformasional berpengaruh positif dan signifikan terhadap kinerja karyawan serta komitmen organisasi. Namun, komitmen organisasi ditemukan tidak berpengaruh signifikan terhadap kinerja karyawan. Lebih lanjut, budaya fleksibilitas kerja tidak mampu memoderasi seluruh hubungan antarvariabel dalam model, baik pengaruh kepemimpinan dan komitmen terhadap kinerja, maupun kepemimpinan terhadap komitmen. Fenomena ini mengindikasikan bahwa meskipun figur pemimpin berhasil membangun loyalitas, kebijakan fleksibilitas yang terlalu permisif justru menghambat efektivitas kontrol manajerial dalam meningkatkan produktivitas staf. Manajemen disarankan untuk meninjau ulang batasan fleksibilitas dan menerapkan sistem pengawasan berbasis hasil yang lebih ketat guna menekan angka indisipliner serta meningkatkan akuntabilitas kerja secara berkelanjutan.

Institutional Transformation and Readiness in Executive Education Development Gavin Torinno Hardipura; Elfrida Viesta Napitupulu
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 7 No. 1 (2026): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v7i1.2102

Higher education institutions are increasingly required to reposition strategically in response to evolving market demands and financial constraints. Executive education has emerged as a key avenue for institutional diversification; however, many universities encounter challenges due to insufficient organizational readiness rather than lack of strategic intent. This study develops an institutional transformation and readiness framework to explain how universities prepare for executive education as a strategic initiative. Using an exploratory qualitative multi-perspective design, data were collected from 14 informants comprising institutional leaders and industry stakeholders through in-depth interviews and analyzed using thematic analysis. The findings indicate that readiness is a multidimensional construct shaped by four interrelated dimensions: governance and strategic commitment, organizational capability configuration, ecosystem and market responsiveness, and structural–infrastructural readiness. Governance flexibility and leadership commitment determine strategic direction, while capability configuration reflects the institution’s ability to integrate resources and knowledge. External alignment is captured through industry engagement and market responsiveness, and sustained implementation depends on adequate infrastructure and administrative systems. This study contributes by advancing organizational readiness beyond traditional psychological perspectives toward a systemic capability-alignment framework tailored to executive education development. The proposed framework offers a structured approach for institutional leaders to assess preparedness, align internal capabilities with external expectations, and manage transformation more effectively

Institutional Transformation and Readiness in Executive Education Development Gavin Torinno Hardipura; Elfrida Viesta Napitupulu
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 7 No. 1 (2026): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v7i1.2102

Higher education institutions are increasingly required to reposition strategically in response to evolving market demands and financial constraints. Executive education has emerged as a key avenue for institutional diversification; however, many universities encounter challenges due to insufficient organizational readiness rather than lack of strategic intent. This study develops an institutional transformation and readiness framework to explain how universities prepare for executive education as a strategic initiative. Using an exploratory qualitative multi-perspective design, data were collected from 14 informants comprising institutional leaders and industry stakeholders through in-depth interviews and analyzed using thematic analysis. The findings indicate that readiness is a multidimensional construct shaped by four interrelated dimensions: governance and strategic commitment, organizational capability configuration, ecosystem and market responsiveness, and structural–infrastructural readiness. Governance flexibility and leadership commitment determine strategic direction, while capability configuration reflects the institution’s ability to integrate resources and knowledge. External alignment is captured through industry engagement and market responsiveness, and sustained implementation depends on adequate infrastructure and administrative systems. This study contributes by advancing organizational readiness beyond traditional psychological perspectives toward a systemic capability-alignment framework tailored to executive education development. The proposed framework offers a structured approach for institutional leaders to assess preparedness, align internal capabilities with external expectations, and manage transformation more effectively

The Influence of Product Quality, Product Design, and Promotion on Furniture Purchase Decisions for Pets in Jakarta Natashya Natashya; Elfrida Viesta Napitupulu
Journal Research of Social Science, Economics, and Management Vol. 5 No. 2 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i2.1094

This study aims to analyze the influence of product quality, product design, and promotion on consumer purchasing decisions for pet furniture in Jakarta. The background of this research is driven by the increasing trend of pet humanization, where pets are no longer considered mere companions but are treated as family members, leading to higher demand for premium and aesthetically pleasing products. The research employs a quantitative causal design with data collected through online and offline questionnaires distributed to pet owners who have purchased furniture or accessories for their pets. Purposive sampling was used to ensure the selection of respondents with relevant experience, resulting in 220 valid responses. Data were analyzed using multiple linear regression with SPSS Statistics 27. The findings reveal that product quality, product design, and promotion each have a positive and significant influence on purchasing decisions. Product quality emerged as the most dominant factor, followed by product design and promotion. These results highlight the importance of providing durable, safe, and premium-quality furniture while integrating innovative design that aligns with modern interior trends and effective promotional strategies, particularly through digital platforms. The implications of this study suggest that businesses in the pet furniture industry should focus on improving product standards, developing designs that combine functionality with aesthetics, and optimizing promotional efforts to meet consumer expectations and enhance competitiveness in the growing Indonesian pet market.

PENGARUH GAYA KEPEMIMPINAN, LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KINERJA PEGAWAI Dameria Hijryanthi Serka; Elfrida Viesta Napitupulu
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2256

Employee performances are measured by comparing them with the predetermined standards that have been set by the company. The purpose of this study was to determine the effect of leadership style, work environment and remuneration on employee performances at KPP Madya Jakarta Utara. The research method used is saturated sampling technique by collecting data through questionnaires distributed to 110 (one hundred and ten) respondents, which is the total number of employees of the KPP Madya Jakarta Utara. The measuring instruments in this research are outer model and inner model. The tool used is Smart PLS. The results of the study indicate that leadership style has a positive and significant impact on employee performances, work environment has a positive and significant impact on employee performances and remuneration has a positive and significant impact on employee performances.

PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA DAN FASILITAS TERHADAP KEPUASAN PASIEN DI STEPHANIE DENTAL Raden Agustinus Randy Kelvianto; Elfrida Viesta Napitupulu
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2272

The authors are interested in examining the effect of service quality, price perception, and facilities on patient satisfaction at Stephanie Dental. The sample in this study were patients Stephanie Dental. Collecting data with a questionnaire and determining the sample by random sampling. The measuring tools used are validity test, reliability test, arithmetic mean, percentage analysis, scale range, classical assumption test, multiple regression analysis and interaction test using SPSS 25 application. The results of this study show the quality of service, price perception and facilities significant effect on patient satisfaction andrespondents were satisfied. The results of the interaction test between service-price perception, service-facility and facility-price perception on customer satisfaction indicate that these three variables have no interaction with patient satisfaction.

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