Article Per Year (5 Year)
p-Index From 2021 - 2026
3.082
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Syntax Literate: Jurnal Ilmiah Indonesia Community Engagement and Emergence Journal (CEEJ) INVEST : Jurnal Inovasi Bisnis dan Akuntansi JURNAL KOMUNIKASI DAN BISNIS COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ekonomi Perusahaan Jurnal Indonesia Sosial Sains Journal Research of Social Science, Economics, and Management Jurnal Signaling Pariwisata
Elfrida Viesta Napitupulu
Institut Bisnis Dan Informatika Kwik Kian Gie
Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 18 Documents
Search

 1   2 
DETERMINAN KEUNGGULAN BERSAING DAN PENGARUHNYA TERHADAP EKUITAS MEREK: KASUS PADA INDUSTRI KOSMETIK DI JAKARTA Elfrida Viesta Napitupulu
Jurnal Komunikasi dan Bisnis Vol. 6 No. 2 (2018): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to explore how the determinants of competitive advantage and its impact to brand equity for cosmetics industry in Jakarta. The result of the research conducted with 400 respondents and 16 research variables which concluded that the determinants of competitive advantage are very significant on cosmetic industries and impact as well to brand equity indicators from cosmetic customers’ perspective. Also the study concludes that there is an influence of brand equity on the competitive advantage for cosmetics industries in Jakarta. Keywords: competitive advantage, brand equity, consumer, cosmetics.
Pengaruh Celebrity Endorser Dan Brand Image Skincare Dari Korea Terhadap Keputusan Pembelian Dan Kepuasan Konsumen (Dengan Menggunakan Media Sosial Instagram) Aliya Fitriana Nafila; Elfrida Viesta Napitupulu
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (721.245 KB) | DOI: 10.36418/syntax-literate.v7i11.9979

Abstract

Banyaknya produk skincare yang ada di pasar mengakibatkan persaingan antar brand skincare di Indonesia. Strategi pemasaran dalam meningkatkan penjualan pun harus dipikirkan agar dapat mempengaruhi keputusan konsumen dalam membeli suatu produk skincare. Kepercayaan dan penggunaan media sosial juga dapat menjadi faktor dalam memperngaruhi keputusan konsumen dalam memilih barang/produk yang bagus. Oleh karena itu, penelitian ini bertujuan menganalisis pengaruh celebrity endorser dan brand image skincre dari Korea terhadapat keputusan pembelian dan kepuasan konsumen dengan menggunakan sosial media seperti Instagram. Penelitian ini dilakukan dengan menggunakan metode pendekatan kuantitatif dengan menyebarkan kuesioner kepada 149 responden sebagai sempel, akan tetapi hanya 133 responden yang dapat digunakan dalam penelitian ini. Populasi dalam penelitian ini merupakan followers instagram yang melakukan pembelian skincare karena menyukai celebrity brand Korea tersebut. Pengambilan sampel ini dapat berdasarkan dari metode purposive sampling. Data skunder di ambil degan studi kepustakaan, seperti jurnal, makalah, e-book, majalah, dan lainnya. Data primer yang terkumpul kemudian dianalisis dengan analisis regresi linier berganda dengan Software SPSS 25. Hasil penelitian ini menunjukkan bahwa celebrity endorser dapat berpengaruh secara signifikan terhadap keputusan pembelian. Hasil ini dapat digunakan sebagai strategi dalam meningkatkan image brand dengan menggunakan celebrity endorses yang berpengaruh dan dapat menarik perhatian konsumen yang biasanya di tampilkan di Instagram sebagai media promosi brand – brand skincare dari korea.
Influence of visual merchandising, creative promotion, and price on purchase decisions in live shopping Shopee Darma, Andrian Mulya; Napitupulu, Elfrida Viesta
Jurnal Ekonomi Perusahaan Vol. 31 No. 1 (2024): March-August 2024
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i1.1113

Abstract

Indonesia's internet boom (212.9 million users) fueled e-commerce growth, with Shopee leading the market (158 million visitors). This study explored factors influencing purchase decisions in Jakarta's Shopee live shopping. Live streams offered product visualization, seller interaction, and promotions. We investigated how visual merchandising, creative promotions, and price impacted buying decisions through a survey of 462 respondents. The research found that creative promotions and price significantly influenced purchases, while visual merchandising had no effect.
The influence of employee engagement, digital transformation and talent management on the performance of Mercure Hotel Jakarta Kota employees Firmansyah, Rahmat; Napitupulu, Elfrida Viesta
Jurnal Ekonomi Perusahaan Vol. 31 No. 2 (2024): September 2024 - February 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i2.1197

Abstract

This research aims to analys the power of employee engagement, digital transformation, and talent management on employee performance. The population of this research is employees of the Mercure Jakarta Kota hotel. The sampling technique used is a completely filled of sample. So the total sample is 110 employees of the Mercure Jakarta Kota hotel. The research uses a quantitative approach with multiple linear regressions. The data that has been collected is calculated using the SPSS version 26 statistical program. The research results show that partially and simultaneously employee engagement, digital transformation, and talent management have a positive and important impact on the performance of Mercure Jakarta Kota hotel employees.
The Influence of Work Motivation, Career Development, and Organizational Culture on Employee Job Satisfaction at PT. BDI Amasa Esaf Hendrikus Ndoloe; Elfrida Viesta Napitupulu
Jurnal Indonesia Sosial Sains Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i12.1524

Abstract

The research investigates the factors contributing to employee job satisfaction at PT BDI, where a survey in 2022 revealed that 57% of employees were dissatisfied, highlighting issues in work motivation, career development, and organizational culture. The purpose of this research is to determine the effect of work motivation, career development and organizational culture on PT BDI employee job satisfaction. The research method is a quantitative research method where obtained sample are 67 PT BDI employees. The sampling technique is based on saturated sampling using the questionnaire method. The analysis method uses Multiple Regression Analysis with the SPSS version 22 program. The conclusion of this study is that Work Motivation have a positive and significant effect on Job Satisfaction, Organizational Culture have a positive and significant effect on Job Satisfaction, meanwhile Career Development has a positive but not significant effect on PT BDI employee Job Satisfaction.
PENGARUH BRAND IMAGE, CUSTOMER LOYALTY, DAN HOST LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN MENGGUNAKAN PLATFORM SHOPEE LIVE Saputry, Riny Andriani; Napitupulu, Elfrida Viesta
Jurnal Signaling Vol 14, No 1 (2025): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v14i1.1762

Abstract

Online shopping is increasingly important to modern consumers, with Live Streaming as a marketing innovation on e-commerce platforms such as Shopee. This feature allows sellers to demonstrate products live, increase interaction, and provide a unique shopping experience. This study uses a questionnaire to Shopee Live users and analyzes the data with the t test and f test through SPSS to evaluate the effect of Brand Image, Customer Loyalty, and Live Streaming Host on purchasing decisions. The results show that all three factors significantly influence purchasing decisions, with a positive Brand Image increasing consumer trust and Customer Loyalty encouraging emotional commitment. In addition, professional and interactive hosts also play an important role in building trust and a pleasant atmosphere for consumers. The findings provide insights for marketers in designing more effective marketing strategies in the digital age.
Pengaruh Citra Merek, Harga dan Kualitas Layanan Terhadap Kepuasan Pelanggan Go-Jek Santoso, Kartini; Napitupulu, Elfrida Viesta
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 5 No. 1 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v5i1.3080

Abstract

Dinamika industri jasa transportasi online mengalami evolusi signifikan, diiringi dengan perubahan perilaku konsumen yang semakin mengutamakan kemudahan dan efisiensi. Gojek, perusahaan rintisan asal Indonesia, telah berhasil merevolusi sektor ini dengan menawarkan berbagai layanan yang terintegrasi melalui satu platform. Riset ini bertujuan untuk mengungkap pengaruh citra merek, harga, dan kualitas layanan terhadap kepuasan pelanggan. Data dikumpulkan secara langsung melalui penyebaran kuesioner (melalui Google Form) di wilayah Jabodetabek. Teknik pengambilan sampel menggunakan rumus Cochran, menghasilkan total responden sebanyak 385 orang. Data yang telah dihimpun kemudian dianalisis dengan software SPSS versi 26. Hasil analisis menunjukkan bahwa citra merek, harga, dan kualitas layanan masing-masing memiliki pengaruh positif dan signifikan terhadap tingkat kepuasan pelanggan.
Pengaruh Citra Merek, Harga dan Kualitas Layanan Terhadap Kepuasan Pelanggan Go-Jek Santoso, Kartini; Napitupulu, Elfrida Viesta
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 5 No. 1 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v5i1.3080

Abstract

Dinamika industri jasa transportasi online mengalami evolusi signifikan, diiringi dengan perubahan perilaku konsumen yang semakin mengutamakan kemudahan dan efisiensi. Gojek, perusahaan rintisan asal Indonesia, telah berhasil merevolusi sektor ini dengan menawarkan berbagai layanan yang terintegrasi melalui satu platform. Riset ini bertujuan untuk mengungkap pengaruh citra merek, harga, dan kualitas layanan terhadap kepuasan pelanggan. Data dikumpulkan secara langsung melalui penyebaran kuesioner (melalui Google Form) di wilayah Jabodetabek. Teknik pengambilan sampel menggunakan rumus Cochran, menghasilkan total responden sebanyak 385 orang. Data yang telah dihimpun kemudian dianalisis dengan software SPSS versi 26. Hasil analisis menunjukkan bahwa citra merek, harga, dan kualitas layanan masing-masing memiliki pengaruh positif dan signifikan terhadap tingkat kepuasan pelanggan.
The Influence of Work Motivation, Career Development, and Organizational Culture on Employee Job Satisfaction at PT. BDI Ndoloe, Amasa Esaf Hendrikus; Napitupulu, Elfrida Viesta
Jurnal Indonesia Sosial Sains Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i12.1524

Abstract

The research investigates the factors contributing to employee job satisfaction at PT BDI, where a survey in 2022 revealed that 57% of employees were dissatisfied, highlighting issues in work motivation, career development, and organizational culture. The purpose of this research is to determine the effect of work motivation, career development and organizational culture on PT BDI employee job satisfaction. The research method is a quantitative research method where obtained sample are 67 PT BDI employees. The sampling technique is based on saturated sampling using the questionnaire method. The analysis method uses Multiple Regression Analysis with the SPSS version 22 program. The conclusion of this study is that Work Motivation have a positive and significant effect on Job Satisfaction, Organizational Culture have a positive and significant effect on Job Satisfaction, meanwhile Career Development has a positive but not significant effect on PT BDI employee Job Satisfaction.
WARDAH’S CUSTOMER SATISFACTION REGARDING PRODUCT PACKAGING INNOVATION, QUALITY AND PRICE: JAKARTA AREA Putri, Theresia Wongso; Napitupulu, Elfrida Viesta
Jurnal Komunikasi dan Bisnis Vol. 11 No. 1 (2023): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i1.926

Abstract

Many new brands of body and beauty care products have sprung up, we can find almost all varieties from local products and other products that came from other countries. With the fast development of these brands, Wardah needs to be able to take part in "stepping up their game" such as innovating the product packaging, improving product qualities, and adjusting product prices to maintain and increase their customer’s satisfaction. Therefore, the purpose of this study was to determine the effect of product packaging innovation, product quality, and product price on Wardah's customer satisfaction.The sample in this study are consumers of Wardah in the Jakarta area. The data collection method in this study was using questionnaire to collect data, as well as using Google form as tools. Measuring tools used in this study are validity, reliability, arithmetic mean, percentage analysis, scale range, classical assumption test, and multiple regression analysis. The tool used to process and analysed the data is SPSS 20. The results of the study show that product packaging innovation, product quality, and product prices all influence customer satisfaction. In addition, a product’s packaging innovation influences satisfaction with no significant effect, product quality influences customer satisfaction, and price influences customer satisfaction.
Co-Authors Aliya Fitriana Nafila Amasa Esaf Hendrikus Ndoloe Cuaca, Daniel Joana Dameria Hijryanthi Serka Darma, Andrian Mulya Felisia Firmansyah, Rahmat Gavin Torinno Hardipura Natashya Natashya Ndoloe, Amasa Esaf Hendrikus Putri, Theresia Wongso Raden Agustinus Randy Kelvianto Santoso, Kartini Saputry, Riny Andriani Wisaka Mustika