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Nurul Ilma Hasana Kunio
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Pemodelan basis data untuk laporan penjualan wholesale kendaraan mobil. Aam Shodiqul Munir; Rifqi Anugrah; Nurul Ilma Hasana Kunio; Elisabeth Christina Sari; Rizal Sapta Dwi Harjo
JNANALOKA Vol. 02 No. 02 September Tahun 2021
Publisher : Lentera Dua Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36802/jnanaloka.2021.v2-no2-79-85

Abstract

GAIKINDO or the Association of Indonesian Automotive Industries is a non-profit company or organization engaged in the automotive industry. A company can be said to be successful or not, it can be seen from one point of view, namely sales to the company. Sales is one of the important things for the company because it can support the company's growth. Due to the development of the times, the competition between companies is getting tougher, companies are required to be more creative in marketing their products, one way is to carry out a promotional activity to the public to convey the existence of products in the market. Every product that is sold must have product characteristics so that it can attract the attention of buyers. This study aims to analyze sales data at the GAIKINDO company to find out which of the categories, brands, specifications and others are the reasons for buyers to buy a car during the pandemic in January to December 2020. In addition, this study also aims to perform data modeling using car sales wholesale data obtained from GAIKINDO in January 2020 to December 2020. And to facilitate the search for car sales information based on specifications, brands and other categories. In data analysis using several data modeling techniques, namely sitemap and data flow diagram modeling to design the flow of the data to be modeled.
Pengaruh Kemudahan, Ketersediaan Fitur Dan Manfaat Terhadap Kepuasan Nasabah Pengguna Bsi Mobile Di Kecamatan Ilir Barat Kota Palembang Zulkarnain, Muhammad; Aurantia Marina; Nur Jumriatunnisah; Nurul Ilma Hasana Kunio
J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Vol 8, No 2 (2023)
Publisher : IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/j-ebis.v8i2.7036

Abstract

Technology has an important role in life, and one of them is in the banking world. The technology adopted by banking and useful for providing services to every customer is mobile banking, such as at Bank Syariah Indonesia, namely BSI Mobile. This research aims to determine the effect of convenience, features, and benefits on customer satisfaction with BSI mobile users in Ilir Barat I, Palembang City. The data analysis method used is a quantitative method with data analysis techniques using multiple linear regression equations. Data collection used a questionnaire with a sample size of 75 respondents. The research results showed that the variables of convenience, features, and benefits partially and simultaneously influence customer satisfaction with BSI Mobile users in Ilir Barat District, Palembang City.
Layanan Webform Terhadap Kepuasan Nasabah Dimoderasi Pengetahuan (Studi Pada Nasabah BSI di Kota Palembang) Zulkarnain, Muhammad; Nurul Ilma Hasana Kunio; Marti Utari; Ahmad Ari Gunawan Sepriansyah; Ade Sukmawati
IHTIYATH : Jurnal Manajemen Keuangan Syariah Vol 8 No 1 (2024): Vol. 8 No.1 Juni 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/ihtiyath.v8i1.8434

Abstract

This research aims to determine the effect of webform on customer satisfaction with knowledge as a moderating variable. The data analysis method uses quantitative with a questionnaire data source with a sample size of 100 samples. Data analysis uses Moderated Regression Analysis (MRA). The research results obtained a constant value of 2.078 indicating customer satisfaction before being influenced by the webform variable. Then the regression coefficient value of 0.532 The results of the t-test obtained a t-sig value < α5% (0.05), namely 0.000 < 0.05 and it can be stated that web form has a significant effect on customer satisfaction. The MRA test results show that knowledge is a quasi-moderator or pseudo-moderator variable between the dependent variable customer satisfaction and the independent variable webform.
SOSIALISASI PEMANFAATAN MEDIA SOSIAL INSTAGRAM PADA HALLI SONGKET PALEMBANG Wati, Ade Sukma; Nurul Ilma Hasana Kunio; Aurantia Marina; Nur Jumriatunnisa; Zulkarnain, M.
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 2 No 05 (2024): OKTOBER 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan sosialisasi ini bertujuan untuk meningkatkan pemahaman dan kemampuan para pengrajin songket Palembang dalam memanfaatkan media sosial, khususnya Instagram, sebagai alat promosi dan pemasaran. Mengingat pentingnya keberlanjutan budaya tradisional di era digital, Instagram menawarkan platform yang efektif untuk memperluas jangkauan pasar dan memperkenalkan keindahan songket Palembang kepada audiens yang lebih luas. Melalui pelatihan dan pendampingan, peserta diharapkan mampu mengoptimalkan penggunaan Instagram, sehingga dapat meningkatkan daya saing dan keberlanjutan industri songket Palembang. Hasil dari kegiatan ini menunjukkan peningkatan signifikan dalam keterampilan digital peserta, serta dampak positif terhadap penjualan dan popularitas songket Palembang di kalangan pengguna media social.
SOSIALISASI PEMANFAATAN R-MART ONLINE SEBAGAI STRATEGI PEMASARAN UNTUK PENINGKATAN PENDAPATAN MINIMARKET Ramadhani, Dwi; Dewi Irmawati; Nur Jumriatunnisah; Nurul Ilma Hasana Kunio; Friska Nagita Sinaga; Nanda Putri Septiani
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 7 No 3 (2024): Aptekmas Volume 7 Nomor 3 2024
Publisher : Politeknik Negeri Sriwijaya

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Abstract

Perkembangan teknologi informasi dan meningkatnya persaingan usaha menuntut pelaku UMKM lebih inovatif dalam mengelola usahanya. Pemilihan strategi pemasaran yang tepat menjadi kunci agar usaha dapat bertahan dan bersaing secara efektif. Kegiatan pengabdian ini memiliki tujuan untuk memberikan sosialisasi dan pelatihan mengenai penggunaan R-Mart Online sebagai salah satu strategi pemasaran bagi pengelola bagi minimarket R-Mart Sungai Sahang, yang selama ini masih menjalankan aktivitas pemasaran secara konvensional. Penerapan teknologi informasi dalam strategi pemasaran diharapkan dapat mempermudah pengguna dan pengelola R-Mart dalam melakukan pemasaran, transaksi penjualan, serta pemantauan usaha. Penggunaan platform berbasis website menjadi solusi efektif untuk mengatasi keterbatasan lokasi bisnis, menyediakan penawaran secara cepat, serta meningkatkan potensi menjadi penjual terkemuka. Website ini memungkinkan konsumen menghemat waktu, membandingkan harga dengan mudah, serta mengakses berbagai produk tanpa harus menghadapi keramaian di lokasi. Selain itu, fasilitas pembayaran cepat, pelacakan pesanan, dan layanan pengiriman yang efisien akan meningkatkan kenyamanan dan minat konsumen dalam bertransaksi.
Peningkatan Pemahamanan Kansei Engineering Melalui Webinar Kansei Day 2024 M Arief Rahman; Ade Sukma Wati; Aurantia Marina; Nurul Ilma Hasana Kunio; Fitrianto Puja Kesuma; Nur Jumriatunnisah; M Zulkarnain; Yulia Hapsari; Leni Novianti; Indri Ariyanti
Abdiformatika: Jurnal Pengabdian Masyarakat Informatika Vol. 4 No. 1 (2024): Mei 2024 - Abdiformatika: Jurnal Pengabdian Masyarakat Informatika
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/abdiformatika.v4i1.215

Abstract

Kegiatan Kansei Day yang dilaksanakan melalui webinar bertujuan untuk memperkenalkan dan menerapkan konsep Kansei Engineering dalam pengembangan produk, dengan fokus pada memahami preferensi emosional konsumen. Metode yang digunakan meliputi penyelenggaraan acara "Kansei Day 2024", yang melibatkan sesi berbagi panelis, paparan hasil penelitian, sesi tanya jawab, dan dokumentasi webinar. Hasilnya menunjukkan bahwa pendekatan Kansei Engineering dapat meningkatkan pemahaman tentang preferensi konsumen, mendukung pengembangan produk yang lebih memuaskan secara emosional, dan memperluas wawasan industri terkait. Pentingnya hasil ini terletak pada kemampuannya untuk meningkatkan kualitas produk, meningkatkan daya saing di pasar, dan menciptakan pengalaman yang lebih memuaskan bagi pengguna.
Pengaruh Kemudahan, Ketersediaan Fitur Dan Manfaat Terhadap Kepuasan Nasabah Pengguna Bsi Mobile Di Kecamatan Ilir Barat Kota Palembang Zulkarnain, Muhammad; Aurantia Marina; Nur Jumriatunnisah; Nurul Ilma Hasana Kunio
J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Vol 8, No 2 (2023)
Publisher : IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/j-ebis.v8i2.7036

Abstract

Technology has an important role in life, and one of them is in the banking world. The technology adopted by banking and useful for providing services to every customer is mobile banking, such as at Bank Syariah Indonesia, namely BSI Mobile. This research aims to determine the effect of convenience, features, and benefits on customer satisfaction with BSI mobile users in Ilir Barat I, Palembang City. The data analysis method used is a quantitative method with data analysis techniques using multiple linear regression equations. Data collection used a questionnaire with a sample size of 75 respondents. The research results showed that the variables of convenience, features, and benefits partially and simultaneously influence customer satisfaction with BSI Mobile users in Ilir Barat District, Palembang City.
Layanan Webform Terhadap Kepuasan Nasabah Dimoderasi Pengetahuan (Studi Pada Nasabah BSI di Kota Palembang) Zulkarnain, Muhammad; Nurul Ilma Hasana Kunio; Marti Utari; Ahmad Ari Gunawan Sepriansyah; Ade Sukmawati
IHTIYATH : Jurnal Manajemen Keuangan Syariah Vol 8 No 1 (2024): Vol. 8 No.1 Juni 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/ihtiyath.v8i1.8434

Abstract

This research aims to determine the effect of webform on customer satisfaction with knowledge as a moderating variable. The data analysis method uses quantitative with a questionnaire data source with a sample size of 100 samples. Data analysis uses Moderated Regression Analysis (MRA). The research results obtained a constant value of 2.078 indicating customer satisfaction before being influenced by the webform variable. Then the regression coefficient value of 0.532 The results of the t-test obtained a t-sig value < α5% (0.05), namely 0.000 < 0.05 and it can be stated that web form has a significant effect on customer satisfaction. The MRA test results show that knowledge is a quasi-moderator or pseudo-moderator variable between the dependent variable customer satisfaction and the independent variable webform.
Co-Authors Aam Shodiqul Munir Ade Sukma Wati Ade Sukmawati Ahmad Ari Gunawan Sepriansyah Dewi Irmawati DWI RAMADHANI Elisabeth Christina Sari Fitrianto Puja Kesuma Friska Nagita Sinaga Indri Ariyanti LENI NOVIANTI M Arief Rahman M Zulkarnain M. Zulkarnain Marina, Aurantia Marti Utari Muhammad Zulkarnain Nanda Putri Septiani Nur Jumriatunnisa Nur Jumriatunnisah Rifqi Anugrah Rizal Sapta Dwi Harjo Wati, Ade Sukma Yulia Hapsari