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Journal : JURNAL REGIONOMIC

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KERJA PEGAWAI KANTOR CAMAT TIGANDERKET KABUPATEN KARO Ingan Ukur Br Sitepu; Menanti Sembiring
JURNAL REGIONOMIC Vol 2, No 2 (2020): VOL 2 NO 2
Publisher : JURNAL REGIONOMIC

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Abstract

This research was conducted to find out and analyze the factors that affect job satisfaction, employees of the Tiganderket Sub-District Head office in Karo District. In this study, the population was 32 employees of the Tiganderket sub-district office in Karo District. The population and sample in this study were all employees of the Tiganderket Sub-District Office of Karo Regency, amounting to 32 respondents. To see the factors that affect the job satisfaction of Tiganderket sub-district office employees, four indicators are the measure of work, colleagues, leadership, career planning, data collection methods in this studied using the questionnaire method. The instruments that were compiled were then tested for validity using statistical formulas. The analysis uses descriptive percentages and multiple regression analysis which have been tested beforehand with the classic assumption test in the form of normality, multicollinearity, and heteroscedasticity. Based on the results of multiple regression analysis the equation is Y = 4.094 + 0.323 X1 + 0.335 X2 + 0.202 X3 + 0.021 X4 + e. Test the significance of the regression equation using the F test, based on the calculation results obtained Fcount = 13.662 with a probability of 0,000 <0.05. The magnitude of the effect of work, coworkers, leadership, and career planning on job satisfaction simultaneously was 59.1%. The results of the study conclusions, in general, the factors that affect job satisfaction at the Tiganderket Sub-District Office of Karo District, there are effects of work, colleagues, leadership, and career planning on job satisfaction simultaneously while partially not all variables affect job satisfaction. Suggestions that can be given are that agencies should continue to explore the potential of their employees and improve performance standards.
ANALISIS HUBUNGAN PELAYANAN APARATUR DESA DENGAN KEPUASAN MASYARAKAT DI DESA RUMAMIS KECAMATAN BARUS JAHE Menanti Sembiring; Ingan Ukur Sitepu
JURNAL REGIONOMIC Vol 3, No 1 (2021): REGIONOMIC
Publisher : JURNAL REGIONOMIC

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Abstract

Public service is a series of activities in the context of fulfilling service needs inaccordance with the laws and regulations for every citizen and resident of goods, servicesand/or administrative services provided by public service providers. The villagegovernment is one of the parties that has duties and responsibilities in providing servicesto the community. The purpose of this study was to determine the relationship betweenvillage apparatus services and community satisfaction in Rumamis Village, Barus JaheDistrict. Data was collected using observation, interview, and questionnaire techniques.The analysis technique used is descriptive analysis and Rank Spearmans correlationanalysis. The results showed that there was a positive and significant relationshipbetween village apparatus services and community satisfaction in Rumamis Village,Barus Jahe District.
ANALISIS KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN Conie Nopinda Br Sitepu; Menanti Sembiring
JURNAL REGIONOMIC Vol 4, No 1 (2022): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v4i1.747

Abstract

The purpose of this study was to determine and analyze the effect of product quality on customer satisfaction of UD Pak Suroto's soy milk. This type of research is descriptive with a quantitative approach. The method of determining the sample using the slovin formula totaling 100 people. The data analysis technique used is validity test, reliability test, normality test, heteroscedasticity test, partial test (t test) and coefficient of determination test (R2). The method used is a simple linear regression method. The results showed that product quality partially had a positive effect on customer satisfaction where the tcount value was greater than the ttable value, namely 5.356>1.660 with a significance level of 0.000 <0.05. The result of the determination coefficient test (R²) is 0.226 which indicates that product quality can explain the customer satisfaction variable by 22.6%, the remaining 74.4% is explained by other variables not proposed in this study.
PENGARUH DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS PERHUBUNGAN KABUPATEN KARO Benni Purba; Menanti Sembiring
JURNAL REGIONOMIC Vol 2, No 2 (2020): VOL 2 NO 2
Publisher : JURNAL REGIONOMIC

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Abstract

Human resoucers play a very important role in on organization because human resourcesare the main generator of all activities of organization. The survival of the organization is largely determined by human resources who have good work discipline. This study aims to determine the effect of work discipline on employee performance at the Karo District Transportation Department. The sampling technique in this study using a total sample where the entire population in this study was used as a sample, namely a number of 51 people. Primary data were collected through a questionnaire. The analytical method used is simple linear regression analysis. To test the proposed hypothesis, the t test and the coefficient of determination test. The results showed that the work discipline variable had a significant effect on the performance of the employees of the Karo Regency Transportation Department. The results of simple linear regression analysis obtained regression equation Y = 11,261 + 0,803X + e. The coefficient of determination obtained is 0.496 or 49.60%, the performance of the Karo District Transportation Department employees is influenced by work discipline.
PENGARUH KUALITAS PELAYANAN DAN PRICE DISCOUNT TERHADAP KEPUASAN PELANGGAN PADA REDDOORZ NEAR MIKIE HOLIDAY BERASTAGI Ingan Ukur Br Sitepu; Menanti Sembiring; Feri Fernandes Ginting
JURNAL REGIONOMIC Vol 4, No 1 (2022): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v4i1.687

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis bagaimana pengaruh kualitas pelayanan dan price discount terhadap kepuasan pelanggan pada Reddoorz Near Mikie Holiday Berastagi. Metode analisis data dilakukan dengan analisis regresi linear berganda. Hasil penelitian menunjukkan secara simultan kualitas pelayanan dan price discount berpengaruh signifikan terhadap kepuasan pelanggan. Secara parsial Kualitas Pelayanan berpengaruh signifikan terhadap kepuasan pelanggan namun Price discount tidak berpengaruh signifikan terhadap kepuasan pelanggan Reddoorz Near Mikie Holiday Berastagi. Hasil koefisien determinasi menunjukkan sebesar 0,183 yang berarti 18,30% kepuasan pelanggan dipengaruhi oleh variabel kualitas pelayanan dan price discount.
ANALISIS PENGARUH PROMOSI TERHADAP PENINGKATAN PENJUALAN JASA PADA PT. PRUDENTIAL LIFE ASSURANCE KABANJAHE Menanti Sembiring; Benni Purba
JURNAL REGIONOMIC Vol 1, No 1 (2019): REGIONOMIC
Publisher : JURNAL REGIONOMIC

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Abstract

This research is aim to investigate the influence of promotion towards the increasing of sale service in PT. Prudential Life Assurance, Kabanjahe. Population of this research is about 724 of people and to be taken about 88 of people to become sample. Technique of collecting data which is used is by questioner that by doing sharing questioner to respondent. Technique of analyzing data which is used is Simple Linier Regression, and also for investigating the contribution of promotion’s variable towards the increasing of sales, there will be used determination coefficient formula (R2 ). After analyzing the data, we will get regression formula Y = 5,678 + 0,805X + e automatically. Then, we will get the value of determination coefficient (R2 ) about 0,606 which mean that the promotion that has been done by PT. Prudential Life Assurance was able to influence the increasing of assurance sale service about 60,60 % and its rest about 39,40 % was influenced by the other factor. For testing hypothesis in this research, used test t and gotten the value of tcalculated = 11,513, and t table = 1,662. So, by this investigation can be known that promotion is able to influence the increasing of sale significantly in PT. Prudential Life Assurance, Kabanjahe.
ANALISIS PEMASARAN JASA DI SUITE PAKAR HOTEL BERASTAGI Ingan Ukur Br Sitepu; Menanti Sembiring
JURNAL REGIONOMIC Vol 3, No 2 (2021): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v3i2.586

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui dan menganalisis Pemasaran jasa di Suite Pakar Berastagi . Adapun jenis penelitian ini menggunakan jenis penelitian kualitatif dan kuantitait, yaitu data kualitatif adalah data yang diperoleh dalam bentuk informasi lisanAnalisis SWOT strategi pemasaran jasa pada hotel Suite Pakar Berastagi yaitu:Berdasarkan tabel matriks IFAS dan EFAS didapat hasil pada faktor eksternal yaitu peluang sebesar 2.12 dan ancaman 0,58 dan selisih antara faktor eksternal pada hotel Suite Pakar Berastagi sebesar 1,54. Data tersebut diambil dari tabel matriks EFAS. Peluang ini dapat dikatakan peluang yang besar dikarenakan diukur dari parameter dengan 1,00 (tidak penting) dan 4,00 (sangat penting). Kemudian jika dilihat dari faktor internal yaitu kekuatan sebesar 2,27 dan kelemahan sebesar 0,75 serta selisih diantara kedua faktor tersebut sebesar 1,52, sehingga hasil selisih antara faktor eksternal dan internal yang ada pada hotel Suite Pakar Berastagi dimasukkan ke dalam diagram analisis SWOT yang ada pada gambar 4.2. Dari diagram analisis SWOT hotel Suite Pakar Berastagi dapat membuat strategi agresif untuk menjalankan perusahaannya. Pada strategi ini, hotel Suite Pakar Berastagi dapat meningkatkan atau mempertahankan strategi pemasaran jasa yang selama ini dilakukan seperti menyediakan makanan dengan varian beragam dan enak, karyawan berpenampilan yang rapi, sopan, dan ramah, menyediakan jasa tour dan fasilitas pernikahan, banyaknya pilihan kamar, dan waktu pelayanan selama 24 jam yang mengutamakan kualitas pelayanan yang baik kepada pengunjung.