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Netty Laura S
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Decision Sciences, Operations Research & Management Social Sciences

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THE INFLUENCE OF PRODUCT QUALITY, PRICE AND PROMOTION ON THE DECISION TO PURCHASE VANS SHOES (Case Study of Students at the Faculty of Economics and Business, Indonesian Christian University) cantryn, Cathrine Novatisa; Fenny B.N.L. Tobing; Netty Laura S
Fundamental Management Journal Vol. 9 No. 1 (2024): ISSN:2540-9220 (Online) APRIL 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i1.5795

Abstract

The studies aim to understand following aspects of the purchase decision: the presence of a partial influence on the quality of the product on decisions to purchase Vans shoes, existence of a Partial influency on price of decision on purchase of Vans footwear, Presence of an influencing of promotions on purchasing decisions of Vans brand shoe, and the combined impact of products quality, prices, and promotions on Vans’ decisions to buy shoes. Most of populations in these studies were active student at Christian University Indonesia who already wore Vans shoes. Respondents to this study consisted of 58 respondents and sampling techniques use is purposive Sampling. Data analyst techniques use in these studies is Double Linear Regressions use application SPSS 25. Results of these studies show that (1) the quality of the product has partials influence on the purchase decisions of the Vans branded shoes, (2) the price has no partial effects on the buying decision of Vans, (3) the promotion is partially influenced on the purchasing decision for Vans Brand Shoes, and (4) the products quality, prices, and promotions combined have an impact on Vans’ brands shoe purchase decisions. Keywords: Product Qualities, Prices, Promotions, Purchase Decisions
The Influence of Work Motivation and Work Discipline on Employee Performance at The Depok City Civil Service and Human Resources Development Agency (BKPSDM) Nauli Chrissensia, Monica; Netty Laura S; Jonny Siagian
Fundamental Management Journal Vol. 9 No. 1 (2024): ISSN:2540-9220 (Online) APRIL 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i1.5817

Abstract

This study aims to uncover the role of work motivation and work discipline in shaping employee performance at the Depok City Personnel and Human Resources Development Agency (BKPSDM), based on various cases related to employee performance. Many cases exhibit symptoms of imbalance. Researchers use Douglas McGregor's theory to describe motivation and utilize both primary and secondary information. The study employs a quantitative data collection approach, analyzing it to achieve an in-depth understanding of the phenomenon by distributing closed questionnaires to 56 respondents. Prior to analysis, the validity and reliability of all instruments are tested. The verified and reliable information is then further analyzed using the t-test correlation test. The objective of this research is to comprehend the influence of work motivation and work discipline on individual employees. The primary objective is to assess the impact of work motivation and overall work discipline on employee performance through F-test analysis. There is a significant correlation coefficient of 0.419 between work motivation and employee performance. Similarly, there is a significant correlation coefficient of 0.324 indicating a strong influence of work discipline on employee performance. Keywords: employee performance, work motivation, work discipline
The Influence of Work Motivation and Work Discipline on Employee Performance at The Depok City Civil Service and Human Resources Development Agency (BKPSDM) Nauli Chrissensia, Monica; Netty Laura S; Jonny Siagian
Fundamental Management Journal Vol. 9 No. 1 (2024): ISSN:2540-9220 (Online) APRIL 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i1.5817

Abstract

This study aims to uncover the role of work motivation and work discipline in shaping employee performance at the Depok City Personnel and Human Resources Development Agency (BKPSDM), based on various cases related to employee performance. Many cases exhibit symptoms of imbalance. Researchers use Douglas McGregor's theory to describe motivation and utilize both primary and secondary information. The study employs a quantitative data collection approach, analyzing it to achieve an in-depth understanding of the phenomenon by distributing closed questionnaires to 56 respondents. Prior to analysis, the validity and reliability of all instruments are tested. The verified and reliable information is then further analyzed using the t-test correlation test. The objective of this research is to comprehend the influence of work motivation and work discipline on individual employees. The primary objective is to assess the impact of work motivation and overall work discipline on employee performance through F-test analysis. There is a significant correlation coefficient of 0.419 between work motivation and employee performance. Similarly, there is a significant correlation coefficient of 0.324 indicating a strong influence of work discipline on employee performance. Keywords: employee performance, work motivation, work discipline
Co-Authors cantryn, Cathrine Novatisa Fenny B.N.L. Tobing Jonny Siagian Nauli Chrissensia, Monica