Article Per Year (5 Year)
p-Index From 2020 - 2025
2.155
P-Index
This Author published in this journals
All Journal Desimal: Jurnal Matematika Jurnal Teladan: Jurnal Ilmu Pendidikan dan Pembelajaran EQIEN - JURNAL EKONOMI DAN BISNIS LOYALITAS: Jurnal Pengabdian Kepada Masyarakat ENTITA: Jurnal Pendidikan Ilmu Pengetahuan Sosial dan Ilmu-Ilmu Sosial Al-fahim : Jurnal Manajemen Pendidikan Islam Journal of Logistics and Supply Chain PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi International Journal of Management Research and Economics Gudang Jurnal Multidisiplin Ilmu Jurnal Intelek Insan Cendikia Manufaktur: Publikasi Sub Rumpun Ilmu Keteknikan Industri Jurnal Pendidikan dan Sosial Humaniora
Fatimatuz Zahroh
Unknown Affiliation
Religion Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Pendidikan dan Sosial Humaniora

 1 
Pemaknaan Branding Hijab dalam Studi Semiotika Iklan XYZ di Kanal YouTube X Indonesia Fatimatuz Zahroh; Reni Shinta Dewi
Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Vol. 4 No. 4 (2024): Desember: Jurnal Pendidikan dan Sosial Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/khatulistiwa.v4i4.8093

Abstract

Women wearing hijab are currently the main target of the hijab fashion industry, along with the increasing popularity of the hijaber community that is growing both online through social media and offline. The hijab, which initially only functioned as a head covering, has now undergone a transformation into a part of a fashion trend that is loaded with aesthetic, style, and identity values. In this context, the Shampoo X Hijab Ice Tea advertisement offers a space for hijab-wearing women to express their existence through constructed imagery. This study aims to uncover the meanings contained in the advertisement by using a qualitative descriptive approach and Roland Barthes semiotic analysis method. This approach was chosen because it is able to unravel the signs, symbols, and myths hidden behind the representation of advertising, as well as understand the ideological dimensions that are not explicitly visible. Data collection is carried out through visual documentation and detailed observation of each ad scene aired on the Youtube platform. The results of the study show that even though this advertisement is commercial, there is a construction of meaning that displays the image of women wearing hijab as modern figures who are confident, healthy, productive, and still maintain freshness throughout the day. In addition, the advertisement depicts hijab-wearing women who are actively learning, maintaining a graceful, empowered appearance, and representing modern Muslim women who are harmonious between religious identity and contemporary lifestyles. In conclusion, the Shampoo X Hijab Ice Tea advertisement not only sells products, but also builds myths about modern Muslim women who are empowered, elegant, and confident. Semiotic analysis opens up opportunities to understand that advertising is not just a promotional medium, but also an important means in the formation of images, identities, ideologies, and social perceptions in society.
Co-Authors Abdul Hakim Achmad Faqih Ainis Salsabil Akhmad Sahlan Zakariya Anita Handayani Dimas Danar Septiadi Divfa Putra Gustionningsih Eko Suprayitno Fitri Lindayunita Fitriyatul Qomariyah Hanissa Okitasari Hanun ’Aqilatuzzakiyyah Herlin Fauzia Safitri Ikha Yuliati Inge Alfiyah Damayanti Masyhuri Masyhuri Meldona Meldona Moh Elman Moh. Ruddin Mohammad Djasuli Najma Sekar Langit Novita Ainiyyatuz Zakiyyah Nur Asnawi Nur Izzatul Islam NUR RAHMAWATI Qlifia, Andini Rafiqi, Iqbal Rany Widyastuti Reni Shinta Dewi Rohmatul Nurul Ummiyah Ryan Shobib Steven Julianto Situmeang Umi Julaihah