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All Journal Conference In Business, Accounting And Management (Cbam) 2012 KAPAL Jurnal Ilmu Pengetahuan dan Teknologi Kelautan Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management Jurnal Ilmu Ekonomi ASET IJIBE (International Journal of Islamic Business Ethics) Fokus Ekonomi DIJB (Diponegoro International Journal of Business) Business Management Analysis Journal (BMAJ) Jurnal Ilmiah ASET
Sri Rahayu Tri Astuti
Faculty Of Economica & Business – Management Department Diponegoro University
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Social Sciences

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Journal : Fokus Ekonomi

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN PADA ASURANSI “P” DI KOTA SEMARANG Nanda Putri Prameswari; Sri Rahayu Tri Astuti
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 6, No 2: Desember 2011
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.6.2.%p

Abstract

This study is aimed to (1) knowing how to customer value can influence consumer loyalty at “P” insurance’s consumers, (2) knowing how the appeal of advertising can influence consumer loyalty at “P” insurance’s consumer, and (3) knowing how salesperson’s competencies can influence consumer loyalty at “P” Insurance. The results are (1) Customer value can increase consumer loyalty, (2) The appeal of advertising can increase consumer loyalty, and (3) The competence of salesperson can increase consumer loyalty.
STUDI TENTANG KEPUTUSAN PEMBELIAN SMARTPHONE PADA KELAS KONSUMEN BARU DI KOTA SEMARANG Sri Rahayu Tri Astuti
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 8, No 1: Juni 2013
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.8.1.%p

Abstract

The purpose of this research is to study about smartphone’s purchase decision at new class costumer at Semarang city. The three independent variables that influence purchase decision are Word of Mouth (WOM), customer value and product quality. Data processing method in this study used a multivariate regression with 75 respondens.
Co-Authors Adinda Sekar Ramdhani Affandi, Kevin Carollan Alayka Hardandy Dinata, Alayka Hardandy Albin Reyhan Nur Wiyanto Ari Wibawa Budi Santosa Arista, Desi Aulia Rahman Azka, Muhammad Irfan Bambang Sri Waluyo Belgis Novel, Belgis Berliana Cahyaran Dian Mutiara Saputri, Dian Mutiara Dyah Adhisti Pastikarani, Dyah Adhisti E Desi Arista Frendy Prasetya Hestyani, Andriana Dwi Hidayat, Yahya Nuur Ika Agustina Rahmasari, Ika Agustina Ikhlas, Disa Insanul Imroatul Khasanah Kudadiri, Diana Rose Made Ayu Ayu Hosananing Pangesti, Made Ayu Ayu Hosananing Melita, Shelli Mochammad Ilham Fachmi, Mochammad Ilham Muhammad Hanif Nadia Nailil Ulya, Nadia Nailil Nanda Putri Prameswari Nastiti, Aridara Niar Andini, Niar Nur Hidayati Nuri Mahdi Arsyanti, Nuri Mahdi Nyarmiati, Nyarmiati Praditya, Avianto Dimas Pramanawati, Felyna Pratama, Reza Akbar Puspita, Dinda Ayu Puspitasari, Sisca Willy Putri, Anindya Dwiana Rachma Ananti, Dian Laksmi Ramdhani, Adinda Sekar Resti Rahmadani Roza Azizah Primatika, Roza Azizah Satriyo, Guntur Adi Shandy Ibnu Zakaria Sri Pujiyanto Sudaryanto, Chandra Widi Yoestini Yoestini Yogi Wibisana, Yogi Yuwandha Anggia Putri