Article Per Year (5 Year)
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This Author published in this journals
All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Manajemen Teori dan Terapan Asia-Pacific Management and Business Application Jurnal Pendidikan Ekonomi & Bisnis Journal of Economic, Bussines and Accounting (COSTING) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan International Journal of Social Science and Business GEMA EKONOMI Gema Wiralodra The Journal of Society and Media Journal of Enterprise and Development (JED) Journal of Strategic and Global Studies Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal Ekonomi dan Perbankan Syariah Jurnal Ekonomi CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Formosa Journal of Sustainable Research (FJSR) The South East Asian Journal of Management ASEAN Marketing Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Sosial dan Sains Journal of Islamic Economics Lariba Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies Jurnal Penelitian Pendidikan Indonesia Management Analysis Journal
Nurdin Sobari
Universitas Indonesia
Religion Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Physics Social Sciences Other

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Journal : ASEAN Marketing Journal

 1 
The Implications of Religiosity and Complementary Determinants on the Repurchase Intention of Halal-Certified Food in Indonesia 2024 Siregar, Jihan Luthfiyyah; Sobari, Nurdin
ASEAN Marketing Journal Vol. 17, No. 1
Publisher : UI Scholars Hub

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Manuscript Type: Research Article. Research Aims: This study applies the Theory of Planned Behavior (TPB) framework to examine the impact of religiosity on repurchase intentions for halal-certified food, incorporating factors such as subjective norms, awareness, trust, halal knowledge, halal certification, and perceived behavioral control. Design/Methodology/Approach: Data were collected from 472 respondents through a purposive sampling survey in Indonesia, and analyzed using Structural Equation Modeling (SEM) with SmartPLS v.3.2.9. Research Findings: A total of 20 hypotheses were tested. The findings reveal that religiosity influences the mediators—halal knowledge, halal certification, subjective norms, and perceived behavioral control—which, in turn, shape attitudes and stimulate repurchase intentions. These four mediation paths are confirmed as integral to the underlying mechanism. However, the direct effects of trust and awareness on attitude, as well as their mediation paths, were not supported. Theoretical Contribution/Originality: The research expands the TPB by incorporating halal knowledge and certification as complementer determinants influencing repurchase intentions, offering a more comprehensive view of consumer behavior in the halal food sector in Indonesia. Practitioner/Policy Implication: Marketers and business owners selling halal-certified food should focus on educating and building trust, leveraging social influence, ensuring easy accessibility and competitive pricing, and differentiating while fostering emotional connections. Research Limitation/Implications: The study’s limitations include its focus on Indonesian Gen Z and millennial Muslims, which may restrict generalizability to other populations and regions, particularly given the predominantly female sample. Additionally, while the research centers on halal-certified food, other halal industries remain unexplored. Moreover, the study focuses on variables such as religiosity, awareness, and attitude, without addressing economic, marketing, or experiential factors. The survey method may also introduce response bias. Future research should broaden the demographic scope, include additional relevant variables, and adopt mixed methods to offer a more comprehensive understanding of consumer behavior in the halal market. Keywords: Halal certification, halal knowledge, religiosity, repurchase intention, TPB.
The Role of Hedonic Motivation As The Mediator In The Effect of Social Media Endorsement Short Video Toward Impulsive Repurchase Intention on Generation Z Nurasti, Anandita; Sobari, Nurdin
ASEAN Marketing Journal Vol. 15, No. 1
Publisher : UI Scholars Hub

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Manuscript Type: Research Paper Research Aims: To analyze how demand, convenience, interactivity, and playfulness in short videos influence perceived enjoyment, which in turn affects hedonic motivation and impulsive repurchase intentions, both directly and indirectly.Design/Methodology/Approach: This study used quantitative research with 278 respondents, analyzed using structural equation modeling (SEM). Research Findings: Demand, convenience, and playfulness significantly enhance perceived enjoyment, while interactivity does not. Perceived enjoyment positively influences hedonic motivation, which partially mediates its effect on impulsive repurchase intention.Theoritical Contribution/Originality: This study reveals that stimuli in short video endorsements, including demand, convenience, and playfulness, significantly boost perceived enjoyment and hedonic motivation in Generation Z, influencing impulsive repurchase intentions, particularly among female consumers.Practitioner/Policy Implication: Short videos fail to capture the interactions between influencers and audiences, so brands should be cautious when using them to boost consumer loyalty. For Generation Z, impulse repurchase intention is more influenced by the short video format than by hedonic motivation, highlighting the importance of playfulness. This research offers brands valuable insights for using short videos as a promotional strategy.Research Limitation/Implications: Interactivity in short videos differs from live streaming, and the specific clothing brand used is unidentifiable, raising concerns about respondents' brand recall. Additionally, the pre-test lacked confirmatory factor analysis (CFA), did not validate wording, and removed indicators without justification. Keywords: demand, convenience, interactivity, playfulness, perceived enjoyment, hedonic motivation, impulsive repurchase intention, short video, Generation Z.
Co-Authors Ade Fajar Adhitya, Reza Andrea Theresia Manullang Anugerah Trisatryo Ariandanu Sufajar, Insan Ayub Dwi Pranata Junus Dewantoro, Faishal Zuhair Bimo Elevita Yuliati Fadhli Wiryanto Fajar, Ade Fajrin Rimadhyani Firdaus Firdauz, Dimas Lazuardy Gasong, Rosi Aprianti Hardius Usman Herlitah Herlitah, Herlitah Lulu Puspita Anggraini Manalu, Markus Calvin Mangunsong, Elisabet Patrisia Markus Calvin Manalu Mufti, Ridho Nareswari, Ida Ayu Bellivia Nova Rini Nur Fatwa, Nur Nurasti, Anandita Nurul Huda Pardiansyah, Elif Prasetyo, Salsabil Dwi Kusuma Prijono Tjiptoherijanto Radissa Maharani Reza Dharmayanda, Hardian Rifelly Dewi Astuti Risanti, Dinda Wahyu Roby Chairon Djasmy Ruslan Prijadi Sarah Sarah Sasmitawidjaja, Vinesya Sheila Annisa Siregar, Jihan Luthfiyyah Subroto, Athor Suwandi, Indra Swara Hati Nurani Taufiq, Muhammad Fernanda Tengku Ezni Balqiah Trisatryo, Anugerah Ucu Musahidah Wibawati, Roemy Asri Suasti Wibowo, Nadia Anisa Putri Yudhistira Qasthari Putra