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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) PERADABAN JOURNAL of ECONOMIC and BUSINESS PRAGMATIS Jurnal Manajemen dan Bisnis
Herlitah Herlitah, Herlitah
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Edukasi Kewirausahaan Bagi Remaja Melalui Media Sosial di Kecamatan Beji Kota Depok Febriantina, Susan; Aminah, Hania; Herlitah, Herlitah
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol 2 No 1 (2018): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ Indexed)
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.757 KB) | DOI: 10.21009/JPMM.002.1.03

Abstract

Social media is an effective tool for millennials to learn many things nowadays. However, not all millennials understand how to use social media as a something useful, including entrepreneurial spirit. Therefore, this programme held to 1) emerge teenagers ‘entrepreneurial spirit through social media; 2) socialize social media ethics with its functions for learning. The method used was cooperative learning which matched for teenagers such as explanation, games, question and answer, sharing experience, case study, and discussion. Based on activities evaluation, both knowledge and spirit of the participants (teenagers) about entrepreneurship and social media ethics increased. Furthermore, there will be follow up programs by visiting some entrepreneurship facilities such as Management Business Development Centre (PPMB), Carrier Development Centre (CDC), and Capital Market Laboratory of Economics Faculty Universitas Negeri Jakarta. By this program, we expect that the participants are motivated to develop their entrepreneurship spirit. Keywords: Entrepreneurship, Teenager, Social Media
Strategic Choices For Stakeholders To Understand Asean Framework Agreement On Services (AFAS) As An Entry Mode Of Choice In Internationalization In Schedule Of Commitment (Soc): Evidence From The Services Industry Herlitah, Herlitah; Swaramarinda, Darma Rika; Afrilliana, Nadia
PRAGMATIS Vol 6, No 1 (2025): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v6i1.4354

Abstract

In this services trade cooperation, each country will commit to open cooperation in the twelve service sectors with different levels of openness in each country and stated in the Schedule of Specific Commitment. The level of openness is divided into three levels, namely: fully opened without any restrictions, none which means it is opened with restrictions, and unbound which means it has not been opened. This will have an impact on the choice of entry mode that business actors will make, but until now in Indonesia it has not been utilized, especially with the results of bilateral, regional and multilateral trade cooperation negotiations. For this reason, understanding the entry mode will determine the choice of type of entry mode that will be carried out by business actors, the support or facilities that will be provided by the Government, and what activities the Association can carry out so that the restaurant internationalization process can run well. The method used in this research is descriptive analysis by understanding how to read the ASEAN Framework Agreement on Services (AFAS) cooperation in the restaurant service industry sector. For this reason, the author explains how to understand the existing regulations AFAS countries in ASEAN, as well as investment options that comply with destination country regulations.
Pengaruh Modal, Kemasan, dan Lama Usaha terhadap Pendapatan Pedagang Kaki Lima di Jakarta Timur Herwanto, Muhammad Ravi; Mukhtar, Saparuddin; Herlitah, Herlitah
Peradaban Journal of Economic and Business Vol. 4 No. 2 (2025)
Publisher : Pustaka Peradaban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59001/pjeb.v4i2.320

Abstract

The informal sector plays a strategic role in Indonesia’s economy; however, several business actors, such as street vendors, still face various challenges that affect their income levels. This study aims to analyze the effect of capital, packaging, and business duration on the income of street vendors in the urban informal sector. A quantitative approach was employed using a survey method involving 134 street vendor respondents in East Jakarta. The data were analyzed using multiple linear regression with the assistance of SPSS. The results reveal that capital, packaging, and business duration have a positive and significant effect on income, although the Adjusted R Square value indicates that most of the variation in income is influenced by other factors outside the model. These findings highlight the importance of combining production factors to improve the financial performance of street vendors and reinforce the relevance of the Cobb–Douglas production theory in the context of the informal sector. The practical implications of this research can be utilized by local governments and MSME empowerment institutions in designing assistance programs and business training strategies aimed at enhancing productivity.and MSME development institutions in designing support and training programs aimed at improving productivity. Sektor informal memiliki peran strategis dalam perekonomian Indonesia, namun beberapa pelaku usaha seperti pedagang kaki lima, masih dihadapkan pada beberapa kendala yang memengaruhi tingkat pendapatan mereka. Penelitian ini bertujuan untuk menganalisis pengaruh modal, kemasan, dan lama usaha terhadap pendapatan pedagang kaki lima (PKL) di sektor informal perkotaan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 134 responden PKL di kawasan Jakarta Timur. Teknik analisis yang digunakan adalah regresi linear berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa  modal, kemasan, dan lama usaha berpengaruh positif dan signifikan terhadap pendapatan meskipun nilai Adjusted R Square menunjukkan bahwa sebagian besar variasi pendapatan dipengaruhi oleh faktor lain di luar model. Temuan ini menegaskan pentingnya kombinasi faktor produksi dalam meningkatkan kinerja keuangan PKL, serta mendukung penguatan teori produksi Cobb-Douglas dalam konteks sektor informal. Implikasi praktis dari penelitian ini dapat digunakan oleh pemerintah daerah dan lembaga pemberdayaan UMKM dalam menyusun strategi bantuan dan pelatihan usaha berbasis peningkatan produktivitas.
Co-Authors Afrilliana, Nadia Darma Rika Swaramarinda, Darma Rika Hania Aminah, Hania Herwanto, Muhammad Ravi Saparuddin Mukhtar SUSAN FEBRIANTINA, SUSAN