Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Kewirausahaan Adi Widya : Jurnal Pengabdian Masyarakat PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)
Rahayu Triastity
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 17 Documents
Search

 1   2 
THE ROLE OF DIGITAL MARKETING ON PURCHASE INTENTION AND PURCHASE DECISIONS AT KOPI SI BUDI SURAKARTA Diventy, Allouisia Herlina; Rahadhini, Marjam Desma; Triastity, Rahayu
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) 2020: PROCEEDINGS ICTESS
Publisher : PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted at Kopi Si Budi Surakarta and uses a survey method conducted on Kopi Si Budi's Instagram followers. The population of the research is all of Kopi Si Budi's followers. The sampling technique used probability sampling with a simple random sampling of 125 respondents. The analysis technique uses Structural Equation Modeling (SEM). The validity and reliability test uses Confirmatory Factor Analysis (CFA) and Cronbach Alpha. The result shows that social media marketing has no effect on purchase intention. E-word of mouth effect purchase intention. Social media marketing has an effect on purchasing decisions. E-word of mouth has no effect on purchasing decisions. Purchase intention effects purchasing decisions. Social media marketing has an effect on purchasing decisions through purchase intention and e-word of mouth influences purchasing decisions through purchase intention. Keywords: social media marketing, e-word of mouth, purchase intention, and purchase decisions
PENGABDIAN MASYARAKAT DENGAN TEMA PENGELOLAAN MANAJEMEN SUMBER DAYA MANUSIA (MSDM) PADA UKM SANGKAR BURUNG DI KELURAHAN BANYUANYAR KECAMATAN BANJARSARI KOTA SURAKARTA Rahayu Triastity
Adi Widya : Jurnal Pengabdian Masyarakat Vol 2 No 2 (2018): ADIWIDYA
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v2i2.2503

Abstract

Community Services Program aims in order so that SME have the ability to Community services program aims in order so that SMES have the entrepreneurial spirit so that there is continuity of effort, which could ultimately increase revenue. Target audience this community service activities is SME Birdcage in Village of Banyuanyar sub-district of Banjarsari town of Surakarta. Extension methods include lectures, discussions, question and answer. Activity plan extension done 2 times, the first meeting of a talk foster entrepreneurial soul, second meeting: improving the skills of the production. The outer of this activity are: 1) the SME has the spirit of entrepreneurship. 2) SME have the skills to make bird cage. The transfer of science and technology held it aims so that SME have a spirit of entrepreneurship and have skills in making bird cage.Key words: entrepreneurial spirit, production skills, SME
THE ROLE OF DIGITAL MARKETING ON PURCHASE INTENTION AND PURCHASE DECISIONS AT KOPI SI BUDI SURAKARTA Allouisia Herlina Diventy; Marjam Desma Rahadhini; Rahayu Triastity
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) 2020: PROCEEDINGS ICTESS
Publisher : PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted at Kopi Si Budi Surakarta and uses a survey method conducted on Kopi Si Budi's Instagram followers. The population of the research is all of Kopi Si Budi's followers. The sampling technique used probability sampling with a simple random sampling of 125 respondents. The analysis technique uses Structural Equation Modeling (SEM). The validity and reliability test uses Confirmatory Factor Analysis (CFA) and Cronbach Alpha. The result shows that social media marketing has no effect on purchase intention. E-word of mouth effect purchase intention. Social media marketing has an effect on purchasing decisions. E-word of mouth has no effect on purchasing decisions. Purchase intention effects purchasing decisions. Social media marketing has an effect on purchasing decisions through purchase intention and e-word of mouth influences purchasing decisions through purchase intention. Keywords: social media marketing, e-word of mouth, purchase intention, and purchase decisions
PENGARUH MOTIVASI, KEPUASAN, DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI RRI SURAKARTA (Survei pada Pegawai RRI Surakarta) Rosita Okta Nugrahaningrum; Rahayu Triastity; Sunarso Sunarso
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 18 No. 3 (2018): Jurnal Ekonomi dan Kewirausahaan : September
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (197.03 KB)

Abstract

This study aims to analyze the influence of motivation, satisfaction and work discipline together have a significant effect on the performance of RRI Surakarta employees partially and simultaneously. The population of this study was all RRI Surakarta employees using a sample of 44 respondents. Data collection techniques using questionnaire instruments through testing validity and reliability. Regression requirements test uses classic assumption test and Multiple Linear Regression Test, t test, F test and Determination coefficient (R2). The conclusion using the t test shows that motivation has a significant effect on the performance of employees at the RRI Surakarta, this is evidenced by the t test that produces a value of t = 2,467 > t table = 2,021. Satisfaction has a significant effect on the performance of employees at RRI Surakarta, this is evidenced by the t test that produces a value of t = 2,699 > t table = 2,021. Work discipline has a significant effect on the performance of employees at the RRI Surakarta, this is evidenced by the t test that produces a probability value of t = 3,967> t table = 2,021. Concluded that motivation, satisfaction and work discipline affect employee performance.Keywords: motivation, satisfaction, work discipline, employee performance
PENGARUH LOKASI, KUALITAS PELAYANAN, DAN FASILITAS HOTEL TERHADAP KEPUTUSAN MENGINAP PELANGGAN DI HOTEL (Survei pada The Margangsa Hotel Surakarta) Gadis Prasetiya Suci; Rahayu Triastity; Sumaryanto Sumaryanto
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 18 No. 3 (2018): Jurnal Ekonomi dan Kewirausahaan : September
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.28 KB)

Abstract

The purpose of this research is to analyze the significance of the influence of the location, quality of service and hotel facilities partially or simultaneously against the decision of stay at The Margangsa Hotel. Technique of data analysis used the test of validity, reliability test, test the assumptions of classical linear regression, and multiple, t test, F test and coefficient of determination. The research results obtained conclusions that: there is a significant influence of the location of stay at The Margangsa Hotel Surakarta, meaning that if the strategic location of the hotel and easily accessible, then it can improve decisions. There is a significant influence on the quality of service of the decision of the stay at The Hotel Margangsa, Surakarta, meaning that if the quality of service received satisfactory, then customers can improve decisions. There is a significant influence on the facilities of stay at The Margangsa Hotel Surakarta, which means that if a full hotel facilities in accordance with the customer's needs then it can improve decisions. There is a significant influence of the location, quality of service and hotel facilities simultaneously against the decision of stay at The Margangsa Hotel.Keywords: location, service quality, hotel facilities, the decision to stay.
ANALISIS PENGARUH HARGA, PROMOSI, SALURAN DISTRIBUSI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL (Survei pada Konsumen Toyota Calya di Nasmoco Ringroad Surakarta) Aprilia Ariyanto; Rahayu Triastity; Retno Susanti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 18 No. 4 (2018): Jurnal Ekonomi dan Kewirausahaan : December
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.046 KB)

Abstract

The purpose of this research is to the analyze of the significance of the price, promotion, channel distribution and quality of the product of purchasing decisions. This research is a survey on customers by Calya in Nasmoco Ringroad Surakarta. The type of data used quantitative and qualitative data. The source data used is the primary and secondary data. The population of this research are customers who are doing the buying decisions of Toyota Calya in Nasmoco Ringroad Surakarta with sample 50 people by census. Data collection technique used quetionnaire and literature. Data were analyzed used instrument test, classic assumption test, descriptive, multiple linear regression, t-test, F and coefficient of determination. The result of research shows that proce have a significant effect while the promotion, channel distribution and quality of products don’t have a significant effect on purchasing decisions.Keywords: price, promotion, channel distribution, quality products.
PENGARUH EXPERIENTIAL MARKETING TERHADAP MINAT BERKUNJUNG ULANG DENGAN KEPUASAN PENGUNJUNG SEBAGAI VARIABEL MEDIASI (Survei pada Pengunjung Taman Pelangi Jurug Surakarta) Yeni Yulfi Tastri; Marjam Desma Rahadhini; Rahayu Triastity
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 19 No. 1 (2019): Jurnal Ekonomi dan Kewirausahaan : March
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (554.827 KB)

Abstract

The purpose of this study is to analyze the significance effect of experiential marketing on visitor satisfaction, analyze the significance effect of visitor satisfaction on intention to revisit, analyze the significance of experiential marketing on intention to revisit, and analyze the visitor satisfaction mediates effect of experiential marketing on intention to revisit. The data used are quantitative and qualitative data. Data sources use primary and secondary data. The population in study were all unknown numbers of visitors to the Taman Pelangi. The sampling technique using the accidental sampling technique was 100 respondents. Data collection techniques with questionnaires, literature studies, and observatios. Data analysis techniques used are classic assumption test, descriptive analysis, t tes, f test, coefficient of determination, and sobel test. The results of the study indicate that experiential marketing has an effect on visitor satisfaction, visitor satisfaction has an effect on intention to revisit, experiential marketing has an effect on revisit to intention, visitor satisfaction mediated effect of experiential marketing on intention to revisit.
Co-Authors Allouisia Herlina Diventy Aminuyati Aprilia Ariyanto Ariyanto, Aprilia Diventy, Allouisia Herlina Gadis Prasetiya Suci Marjam Desma Rahadhini Nugrahaningrum, Rosita Okta Retno Susanti Rina Susanti Rosita Okta Nugrahaningrum Soekarno, Roy Adam Suci, Gadis Prasetiya Sumaryanto Sumaryanto, Sumaryanto Sunarso Sunarso Sunarso Sunarso Tastri, Yeni Yulfi Yeni Yulfi Tastri