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Optimalisasi UMKM melalui Pelatihan Digital Marketing dan Manajemen Usaha di Desa Puger Kulon, Kabupaten Jember : Pengabdian Miftahul Jannah; Yohan Yuanta; Surya Dewi Puspita; Putri Rahayu Ratri; Dina Fitriyah; Dessya Putri Ayu; Heri Warsito
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7542

Abstract

Perkembangan teknologi digital membuka peluang bagi pelaku UMKM untuk memperluas pasar, namun sebagian besar pelaku usaha di Desa Puger Kulon masih memiliki keterbatasan dalam memanfaatkan media digital. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kemampuan digital marketing dan manajemen usaha bagi pelaku UMKM di desa tersebut. Seluruh rangkaian kegiatan berlangsung pada Mei – Agustus 2025 di Desa Puger Kulon, Jember, Jawa Timur. Kegiatan meliputi 3 tahap, yaitu persiapan, pelaksanaan, serta monitoring dan evaluasi kegiatan. Kegiatan berfokus pada pelatihan digital marketing serta manajemen usaha dan keuangan. Metode yang digunakan meliputi ceramah dan diskusi, pelatihan partisipatif, dan praktik langsung. Sebanyak 20 peserta mengikuti kegiatan dengan antusias dan menunjukkan peningkatan signifikan pada aspek pemahaman digital marketing (54,3%), penggunaan media sosial untuk usaha (73,5%), dan manajemen keuangan (44,2%). Implikasi kegiatan ini menunjukkan bahwa pelatihan berbasis praktik efektif dalam membangun kemandirian dan profesionalisme pelaku UMKM. Kesimpulannya, kegiatan ini mampu meningkatkan literasi digital, memperkuat jejaring usaha, serta mendorong transformasi ekonomi lokal berbasis teknologi
My Baby: Optimalisasi Pemantauan Pertumbuhan Balita dan Edukasi Gizi Berbasis Aplikasi Digital Miftahul Jannah; Putri Rahayu Ratri; Dessya Putri Ayu; Ria Chandra Kartika; Surya Dewi Puspita; Yohan Yuanta; Muhammad Adi Saputro
ARTERI : Jurnal Ilmu Kesehatan Vol 7 No 3 (2026): Mei
Publisher : Puslitbang Sinergis Asa Professional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37148/arteri.v7i3.798

Abstract

Growth monitoring of under-five children is an important effort for early detection of growth disorders. However, growth monitoring activities at Community Health Center (CHC) still face several challenges, including manual data recording, limited interpretation of measurement results, and suboptimal nutrition education media for parents. The utilization of digital technology through mobile health applications is an alternative approach to improve the effectiveness of child growth monitoring. This study aimed to develop and evaluate the feasibility of the My Baby application as a digital media for growth monitoring and nutrition education among under-five children. This study employed a Research and Development (R&D) method using the ADDIE model (Analysis, Design, Development, Implementation, and Evaluation). The study was conducted in Sucopangepok Village, Jelbuk District, Jember Regency, from May to December 2025. The application trial involved 14 respondents consisting of 1 village midwife and 13 CHC cadres. Data were collected using a feasibility evaluation questionnaire and analyzed descriptively. The results showed that the My Baby application was successfully developed with features including child identity recording, anthropometric measurement recording in both offline and online modes, nutritional status interpretation, growth charts, nutrition education materials, two user dashboards (mother and cadre dashboards) and export data into Microsoft Excel. The feasibility evaluation showed that the application achieved a score of 90.3%, categorized as highly feasible. The application was considered easy to use, informative, and beneficial in supporting child growth monitoring and CHC recording activities. The My Baby application has the potential to serve as a digital supporting medium for primary healthcare services in early detection of growth disorders.