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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL BERKALA ILMIAH EFISIENSI JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)

Ferdinand Tumewu

Universitas Sam Ratulangi, Manado

Author-ID : 406731

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 26 Documents Claim Missing Document

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ANALYZING FACTORS DRIVING HOUSE PURCHASE DECISION AT GRIYA PANIKI INDAH MANADO Anis, Felicia Griselda; Mekel, Peggy; Tumewu, Ferdinand
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 1 (2014): Jurnal EMBA, HAL 01 - 122
Publisher : FEB Universitas Sam Ratulangi Manado

House is one of the important things in human life. Home is where human beings to live, stay, and shelter. Nowadays in North Sulawesi province, especially in particular in the city of Manado, many estates were built. And the most preferred by the people of Manado to buy a house is Griya Paniki Indah. This study aims to analyze the factors that drive consumer purchasing decisions in the house at Griya Paniki Indah Manado. In this study, the population is people who buy a house or are already living in Griya Paniki Indah Manado, with a sample 100 respondents. The method used in this research is a quantitative method by spread the questionnaires to obtain primary data. In this study the results and conclusions found to explain that there are seventeen variables that drive consumers house purchase decision, which then formed the seven factors and there are three variables that do not significantly influence the purchasing decisions in Griya Paniki Indah Manado. The seven factors are customer needs, service level, marketing stimuli, customer satisfaction, word of mouth, views and roads, and personal life. Three variables were not significantly influence the purchasing decisions in Griya Paniki Indah Manado is affordability, maintenance, and affluence. Keywords: consumer purchasing decision

PERFORMANCE ANALYSIS COMPARISON OF COCA COLA AND PEPSI The, Glenny Marselia; Saerang, David Paul Elia; Tumewu, Ferdinand
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 2 (2014): Jurnal EMBA, HAL 1212-1338
Publisher : Universitas Sam Ratulangi

All companies fight to get as many consumers as they can and it makes, product, price, place and promotion become important factors to make a company has a successful marketing campaign.Â The companies spend much money for create an attractive product at an affordable price, a place that can be reached, and the promotion that can be well-receivedÂ by the public.Â So, regarding that fact, the researcher writes a study about the performance analysis comparison of Coca Cola and Pepsi in Manado by using Coca Cola and Pepsi marketing mix(product, price, place, and promotion).The researcher analyzes data based on primary data and secondary data by using SPSS software while, primary data is collected by distributing questionnaires to 100 Manado people.Â Secondary data is collected by reading various books and browsing the internet.Â The researcher uses Semantic differential scale. Which shows that coca cola has superior from the product, price, place and promotion compared with Pepsi. Finally, the researcher recommendsÂ Coca Cola Company to keep maintaining the advantages, while Pepsi has to make changes to further develop the marketing process. Keywords: performance ,product, price, place, promotion

THE EFFECT OF ADVERTISEMENT AND PROMOTION ON BRAND SWITCHING BEHAVIOR OF MOBILE PHONE PROVIDERS IN MANADO Runturambi, Fallonia; Tumewu, Ferdinand
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 2 (2014): Jurnal EMBA, HAL 1090 - 1211
Publisher : Universitas Sam Ratulangi

Companies should pay attention to advertisement and promotion of its brand in order to attract consumers, so, it will influence the brand switching behavior of consumers in choosing mobile phone provider. The aim of this research is to analyze the effect of advertisement and promotion on brand switching behavior. To achieve the objectives, the research method used is associative with multiple regression analysis. The population observed is people who are users of mobile phone providers in Manado with sample as many as 100 respondents. Results and conclusion show that advertisement and promotion have significant impact on brand switching behavior. Advertisement does not have positive and significant impact on brand switching behavior of mobile phone providers. Promotion has positive and significant impact on brand switching behavior of mobile phone providers. The findings of this research is strongly recommended that for mobile phone provider to simultaneously incorporate both Advertisement and Promotion in order to acquire new users or even for users of other brands to have a change of choice. Â Keywords: advertisement, promotion, brand switching, consumer behavior

MINAT INVESTOR MUDA UNTUK BERINVESTASI DI PASAR MODAL MELALUI TEKNOLOGI FINTECH Tumewu, Ferdinand
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 6, No 2 (2019): JMBI UNSRAT Volume 6 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v6i2.26170

Investment is one of the factors that drive the economic growth of a region, which is beneficial to improve the economy, create equity, reduce poverty and increase regional and individual prosperity. The importance of this investment needs to be continued to be socialized especially to the younger generation and millennial generation so that in the future these young people can enjoy prosperity and help the regional and national economy. The problems faced include the lack of young people who invest and participate to invest, especially in the capital market. In addition, with the development of digital technology and industry 4.0 creating fintech technology to invest, but there are still less young generation to utilize this fintech technology to invest in the capital market. This study aims to examine the factors that influence the interests of young investors to invest in the capital market by utilizing fintech technology. Samples were taken from the younger generation in the city of Manado with a total sample of 100 respondents spread in the city of Manado. Data analysis using quantitative analysis by testing the hypothesis of the respondents' perceptions. The research results have implications for increasing the number of young people who are interested in investing in the capital market through fintech technology in North Sulawesi.Keywords: Â Intention, Young Investors, Investatio, Capital Market, Financial Technology

EVALUATE THE SERVICE QUALITY OF SAM RATULANGI INTERNATIONAL AIRPORT USING IMPORTANCE AND PERFORMANCE ANALYSIS (IPA) Simbar, Prasista Ekklesia; Massie, James D. D.; Tumewu, Ferdinand
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 5 (2016): JE Vol. 4 No. 3 (2016) Hal. 236 - 301
Publisher : Universitas Sam Ratulangi

Abstract: Aviation is one of the most fundamental aspect that affect the global development significantly in the new century and it is considered as an important inputs into wider economic, political, and social processes. Lately, airport in Indonesia shows significantly improvement from their building until the service and noted there are three airport in Indonesia considered to be overcapacity. This fact indicating the economic in Indonesia grew rapidly by increasing the amount of visitor. To support air travel industry, airport needs to provide a good service quality and adequate facility in order to satisfy customer. This research aims to evaluate the service quality of Sam Ratulangi International Airport. The type of this research is a Quantitative Descriptive Research by using Importance and Performance Analysis (IPA). The sample of this research is 100 respondents who already experience the service quality of Sam Ratulangi International Airport. The sample was taken by simple random sampling. This research suggests that Sam Ratulangi International Airport needs to their performance in some attributes in order to satisfy the user.

APPLICATION OF THEORY PLANNED BEHAVIOR AND INFLUENCE ON CUSTOMERâ€™S INTENTION ADOPTING ISLAMIC BANKING PRODUCT Halid, Sitti N.; Worang, Frederik G.; Tumewu, Ferdinand
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: People nowadays have diverse plan in the future and each plan certainly needs cost planning. Most of them having trouble to manage their finances consistently. Therefore, Bank Muamalat offer itâ€™s product (Tabungan iB Hijrah), to help customers to effective achieve their future goals based on Islamic law. This study aims to analyzing the customerâ€™s intention to adopt Islamic Banking product in Bank Muamalat, Manado using the Theory Planned Behavior model (Attitude, Subjective Norms, Perceived Behavioral Control). This study uses quantitative method. Questionnaire is used to collect the data. This research derived and examined the model through multiple linear regression model in a sample of 90 respondents which are customer of Bank Muamalat, Manado. Finding of this research shows that Subjective Norm influences customerâ€™s intention to adopt islamic banking product in Bank Muamalat, Manado significantly. While, Attitude and Perceived Behavioral Control do not haveÂ influence on customerâ€™s intention to adopt the product. From the result, it is recommended for the policy makers related to manager and marketers to provide adequate information in campaigning the product, promote the customers about the differences and benefits of Islamic Banking Product.Â Keywords: islamic banking, theory planned behavior, customerâ€™s intention to adopt

ANALYSIS OF CONSUMERâ€™S CONFUSION IN SELECTING THE DIFFERENT TYPES OF MINERAL WATER IN MANADO Suban, Gabriela T.; Tumewu, Ferdinand
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : FEB Universitas Sam Ratulangi Manado

Consumer Confusion is a state of mind that leads to consumers making imperfect purchasing decisions or lacking confidence in the correctness of their purchasing decisions, also consumer confusion can affect by so many factors also Consumer confusion can be defined as a condition that individuals may be prone to and which causes them to act differently and/ or affects their decisions making behavior. The aim of this study is to analyze the consumer confusion in selecting the different typs of mineral water in Manado and also to analyze what cause consumer confusion. In order to achieve these objectives the researcher got information from 15 respondents using qualitative study which is in-depth interview and uses purposive sampling. The results showed that consumer confusion occurs many times among the respondents, and consumer confusion occurs also when people had faces so many different types or different brand of mineral water at the same time, especially when the product that they have been looking for was sold out or did not sell at the supermarket and they have to choose and select another brand of mineral water, and when they saw many different brand of mineral water it can makes the confused. The recommendation, this research can give knowledge about the consumer confusion and can explore about the experience when gets confused when selecting the different types of mineral water.Keywords: consumer confusion, types of mineral water

THE INFLUENCE OF PSYCHOLOGICAL FACTORS TOWARDS BUYING INTENTIONS OF MACBOOK IN MANADO Tampone, Sindy Novia; Tumewu, Ferdinand
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 1443 - 1563
Publisher : Universitas Sam Ratulangi

Computer becomes a part in human life. Computers serve as a source of entertainment in addition to its role as resource and productivity tool. Apple is the big company that offer computer product called Macbook. This research is conduct in Manado, North Sulawesi. The objectives of this research are to analyze influence of psychological factors towards buying intentions of Macbook simultaneously and partially. This research is the causal type of research where it will investigate the influence of factors towards buying intention of Macbook. Use multiple regression models to answer the research problem. The population in this study is a consumers of Macbook, whereas samples taken by each respondent 100 respondents. The hypothesis testing, this research conduct a conclusion of there is a significant influence of Motivational, Perception, Learning, Belief and Attitudes simultaneously and there is a significant influence of Motivational and Beliefs and Attitudes partially on buying intentions of Macbook. This study reveals that price sensitivity is a mental decision that made by the consumer has a strong influence factors in order to buy a Macbook, when consumer go for buying, they prefer to buy a product based on the Â Beliefs and Attitudes. Keywords: buying intention, beliefs, attitudes.

THE EFFECT OF LEADERSHIP AND SUPERVISOR SUPPORT ON JOB SATISFACTION IN BNI KCU MANADO OFFICE Harimu, Friska P.M.; Tumewu, Ferdinand
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 2 (2016): JE Vol.4 No.2 (2016) Hal. 395-517
Publisher : FEB Universitas Sam Ratulangi Manado

A decisive leadership of an organization or company reaches the point of success, therefore this research is important to know how to effect the leadership and supervisor support on job satisfaction in BNI KCU Manado Office. Because after the leadership, an important role is the employees in a company to achieve the profits or success. Therefore, it is necessary to know what the strategy made by leaders and supervisors who make every employee feel satisfied in doing work in BNI KCU Manado Office. The strategy that applied by leadership and supervisor support in BNI KCU Manado Office is to provide motivation to work, rewards and create a sense of family in the world of work. Things like, that make every employee feel comfortable and satisfied in employment. This study uses quantitative methods associated with multiple regression analysis. Respondents are employees of BNI KCU Manado Office. The study concluded that there is a significant influence of leadership and supervisor support on employee job satisfaction simultaneously and partially. Researcher suggest for leadership and supervisor support in BNI KCU Manado Office, remain consistent with existing strategies to direct and guide each employee so well that gets quality work of employees who are satisfied with the existing leadership. Keywords: leadership, supevisor support, job satisfaction

THE EFFECT OF COMPENSATION, LEADERSHIP, WORK ENVIRONMENT, AND TRAINING ON EMPLOYEE PERFORMANCE OF BANK SYARIAH MANDIRI MANADO Laksmana, Danang Afif; Lapian, S.L.H.V. Joyce; Tumewu, Ferdinand
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 3 (2015): Jurnal EMBA, HAL 483 - 607
Publisher : Universitas Sam Ratulangi

In this globalization era, many investors are willing to invest in Indonesia, and human resource is the main problem that Indonesian people have.Â Human Resource Department is very important, because they control the companyâ€™s employee, they choose the right employee to work for the company, and they arrange the employee compensation, training, and sometimes workplace of the employeeâ€“work environment. The purpose of this study is to find out the effect of compensation, leadership, work environment, and training on employee performance of Bank Syariah Mandiri in Manado. This research collects data through questionnaires and uses Multiple Regressions. Population observed is the employee of Bank Syariah Mandiri with 30 respondents as the sample size. The result of this study shows that compensation and work environment have significant positive effect on employee performance, while leadership and training have positive influence but no significant effect on employee performance. To increase the performance of employee, the recommendation for Bank Syariah Mandiri are to maintain fair compensation and good work environment for their employee, also make a better training program for employee and the leader must improve their motivational skill to encourage their employee. Keywords: compensation, employee performance, leadership, training, and work environment

Co-Authors Briando N.V. Walangitan Danang Afif Laksmana, Danang Afif David P. E. Saerang David Paul Elia Saerang Falincia Fira Lasut, Falincia Fira Fallonia Runturambi Felicia Griselda Anis Frederik G. Worang, Frederik G. Friska P.M. Harimu, Friska P.M. Gabriella Maramis Ghiffari, Muhammad Fadhlan Glenny Marselia The Halid, Sitti N. James D. D. Massie, James D. D. Kalumata, Lisy Militia Christy Gracia Kambey, Shalom Priscila Maryam Mangantar Meigi Fransiska Willem Melisa Irene Bongkriwan, Melisa Irene Melvern Tamunu Merinda H. Ch. Pandowo Paulus Kindangen Peggy Adeline Mekel Raiza Maindoka Riefaldo Akwila Lodjo, Riefaldo Akwila S.L.H.V Joyce Lapian Sabathine Nelly Koleangan Sifrid Pangemanan Sifrid S. Pangemanan Simbar, Prasista Ekklesia Sindy Novia Tampone Suban, Gabriela T. Tumewu, Andreas Markus Vernando A Zakarias, Vernando A Victor Michael Tulandi Violita Flamy Pangkey, Violita Flamy

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