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Bernadine
Institut Bisnis Dan Informatika Kwik Kian Gie
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KEUNGGULAN BERSAING PERUSAHAAN MELALUI IMPLEMENTASI RED OCEAN STRATEGY, BLUE OCEAN STRATEGY, DAN WHITE OCEAN STRATEGY Bernadine Agus
Jurnal Ekonomi Perusahaan Vol. 23 No. 2 (2016): Jurnal Ekonomi Perusahaan Edisi September 2016 Vol.23 No.2
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v23i2.167

Abstract

Fenomena persaingan lain yang tidak kalah sengitnya adalah persaingan “face to face” di pasar retail antara Indomaret dan Alfamart. Secara kasat mata kedua gerai retail tersebut memiliki target konsumen yang sama, di wilayah pasar yang sama, menawarkan produk yang sama, dan sama-sama menggunakan jurus serupa, yaitu pendekatan Porter’s Five Forces. Lima konsep kekuatan persaingan menurut Michael Porter (1982) tersebut meliputi rivalry among existing competitors (persaingan antar competitor yang sudah ada); threat of new entrant (ancaman pendatang baru); threat subtitute product and service (ancaman dari produk dan jasa pengganti); bargaining power of supplier (daya tawar pemasok); dan bargaining power of buyers (daya tawar pembeli).
Analisis Perumusan Strategi Bisnis: Studi pada Andhika Salon Cibubur D. Bernadine
Jurnal Ekonomi Perusahaan Vol. 27 No. 2 (2020): Jurnal Ekonomi Perusahaan
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (778.378 KB) | DOI: 10.46806/jep.v27i2.719

Abstract

Salon Andhika is a beauty salon that offers beauty treatments for hair, facial skin, and the body. With various types of treatments offered and unique services, making customers feel calm and comfortable with satisfactory results after the treatment. The purpose of this study was to find out the most appropriate strategy for Salon Andhika in facing current competition by paying attention to internal and external environmental conditions. major competitors and consumers. The type of research used is descriptive and uses qualitative data. The analysis method used in this research is External Factor Evaluation (EFE) Matrix, Competitive Profile Matrix (CPM), Internal Factor Evaluation (IFE) Matrix, Internal-External (IE) Matrix, Strategic Position And Action Evaluation (SPACE) Matrix, SWOT. Matrix, and QSPM. The results showed that there were two alternative strategies recommended, namely the Product Development Strategy and the Market Penetration Strategy. The Product Development Strategy is the most appropriate decision result for the company with a total score of attractiveness (TAS) of 5.92, which is greater than the Market Penetration Strategy which has a total score of attractiveness (TAS) of 5.22. Product development can be executed by developing new service salon home service s and buying more renewable supplies & equipment. Keywords: IFE Matrix, EFE Matrix, CPM, SWOT Matrix, I-EMatrix, QSPM.
THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER LOYALTY MEDIATED BY BRAND TRUST Tumpal JRSitinjak; Abdullah Rakhman; Toni Sitinjak; Brastoro Brastoro; Bernadine Bernadine
International Journal of Social Science Vol. 2 No. 3: Ocktober 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v2i3.3645

Abstract

This research aims to analyze the influence of Service Quality, Brand Trust, and Loyalty of Starbucks customers. Through this research, the researcher can find out the magnitude of influence that occur on customer loyalty. Based on the purpose of this research, the hypotheses are; H1: Service quality influences on brand trust; H2: Service quality influences on customer loyalty; and H3: Brand trust influences on customer loyalty. Judgmental sampling is non-probability sampling technique that has been used for this research. The data was gathered through the communication method as the data are collected from 100 respondents by distributed questionnaire and for essential measurements using Likert Scale. The research method was validated through construct validity and reliability test, and for hypotheses test Structural Equation Model (SEM) analysis was used. The result of this research indicates that service quality significantly influences toward brand trust. Service quality doesn’t influence toward customer loyalty. Then, brand trust also doesn’t influence toward customer loyalty. After the processes conducted in this research, it can be concluded that only service quality give positive influence to brand trust in Starbuck. For the sugestion, much better if there is availability to give any feedback, the purpose is to know about lacks of Starbucks
Implementasi Etika Bisnis Dalam Operasi UKM di Era Digital Bernadine Bernadine; Abdulah Rakhman; M. Fuad; Liaw Bun Fa
Bakti Sekawan : Jurnal Pengabdian Masyarakat Vol 2 No 2 (2022): Desember
Publisher : Puslitbang Sekawan Institute Nusa Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.675 KB) | DOI: 10.35746/bakwan.v2i2.276

Abstract

When a business is faced with extreme competition, the ability of SMEs to maintain its market is needed in various ways to excel in the competition. Business ethics in a company has a very important role in running its business. A company will succeed based not only on good morals and management but also on good business ethics. The problem is that unethical behavior in business activities often occurs due to the development of digital-based information technology which provides opportunities, weak morals, and awareness of ethics in doing business, making opportunities for business actors to commit acts that violate business ethics. Starting from this problem, the Kwik Kian Gie Institute of Business and Informatics teaching group conducted training and mentoring for members of the Garudayaksa Nusantara Cooperative on the Implementation of Business Ethics in SME operations which was held on July 22, 2022, in Jakarta. The purpose of this training and mentoring is to increase understanding of Business Ethics and general principles of Business Ethics, provide insight into the implementation of Business Ethics in SME Operations, Provide examples of violations of business ethics in SME operations in the digital era, and motivate SME business people to implement Business Ethics. It is hoped that this training will result in the formation of awareness among SMEs about the importance of business ethics in relation to the company's goals for long-term profits, and the development of ethical behavior among SMEs in business operations in the digital.
Penyusunan Anggaran Kas Untuk Efisiensi Penggunaan Dana Muhammad Fuad; Bernadine; Abdulah Rakhman; Liau Bun Fa
Jurnal Pengabdian Masyarakat Bangsa Vol. 1 No. 5 (2023): Juli
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v1i5.81

Abstract

Penyusunan anggaran kas yang baik dapat membantu perusahaan dalam merencanakan penggunaan dana secara efisien dan mengurangi pengeluaran yang tidak diperlukan. Dalam penyusunan anggaran kas, perusahaan harus mempertimbangkan semua sumber pendapatan dan pengeluaran kas, serta memperhatikan kebijakan keuangan yang berlaku. Langkah awal dalam penyusunan anggaran kas adalah dengan melakukan analisis terhadap cash flow perusahaan, baik dari sumber internal maupun eksternal. Selanjutnya, perusahaan dapat membuat rencana penggunaan dana yang disesuaikan dengan kebutuhan untuk mencapai tujuan dan target keuangan yang telah ditetapkan. Perencanaan ini harus dilakukan secara detail pada setiap aktivitas bisnis yang membutuhkan penggunaan dana dan dilakukan secara berkala untuk mengevaluasi kinerja keuangan perusahaan pada setiap periode. Setelah anggaran kas disusun, perlu dilakukan pengawasan secara ketat untuk memastikan penggunaan dana sesuai dengan rencana dan memonitor jalannya cash flow perusahaan. Proses penyusunan anggaran kas yang baik dapat membantu mengurangi penggunaan dana yang tidak perlu dan meningkatkan efisiensi pengeluaran serta mengoptimalkan penggunaan dana untuk kegiatan yang memberikan nilai tambah. Dengan begitu, perusahaan dapat mencapai target keuangan yang diharapkan dan memaksimalkan laba bersih perusahaan
PENGARUH PELATIHAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN DI HEAD OFFICE PT X JAKARTA TIMUR Stella Bernadine
Jurnal Manajemen Vol 7 No 1 (2017): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Training and Motivation are very important in improving employee’s performance. Training is deeply important for the company to train their employees in order to improve employee's competence and performance. Training provided to delivering employee’s knowledges, skills, and expertises to achieve their performance that expected by the company. Motivation is given relates to their work, motivation is to encourage them and creating their good performance for achieve the company’s objectives. This study aims to examine the effect of training and motivation on employee performance at Head Office of PT X in the East Jakarta. This study was conducted with the participation of 49 employees. Data collection method used is field research by using questionnaire instrument. Data analysis uses linear regression technique assited by SPSS. Hypothesis testing is done by F Test and t Test. This study conluded that both training and motivation have a positive effect on employee performance, partially and simultaneously. Keywords: training, motivation, performance
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN DUNKIN’ DONUTS DI WILAYAH KELAPA GADING JAKARTA UTARA Venny Lieana; Muhamad Fuad; Bernadine
Jurnal Manajemen Vol 10 No 2 (2021): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v10i2.751

Abstract

In the current era of globalization, culinary developments in Indonesia are very fast. As a result, the types of businesses that have been established vary, ranging from local food to food originating from abroad. With so many types of food that come from abroad and are in great demand, a simple food has emerged, namely donuts. As a food that is in demand, donut companies now have to maintain product quality. In addition to maintaining product quality, donut companies must set competitive prices. The purpose of this study is to determine customer satisfaction at Dunkin 'Donuts in Kelapa Gading, North Jakarta through product quality and price variables, customer satisfaction is the most important thing that must be achieved in a company. The theory used to support this research is Product Quality, Price and Customer Satisfaction. The object of this research is Dunkin 'Donuts in Kelapa Gading, North Jakarta. The data collection technique in this research is by distributing questionnaires online via google form, for the sampling technique used is non-probability sampling and the method used is judgment sampling. The data analysis technique used in this research is validity test, reliability test, descriptive analysis, classical assumption test, and multiple linear regression analysis. The results of this study indicate that the Product Quality variable has t count> t table (3,235> 1.978) with a significance of 0.002 <0.05, for the variable Price has t count> t table (4.182> 1.978) with a significance of 0.000 <0.05. From these results it can be stated that if the level of product quality and price is getting better, it can maintain and even increase customer satisfaction. The conclusion of this study is that all the hypotheses contained in this study have been proven to have a positive effect on Dunkin 'Donuts Customer Satisfaction in Kelapa Gading, North Jakarta. Keywords: Product Quality, Price, Customer Satisfaction
Co-Authors Abdulah Rakhman Abdullah Rakhman Brastoro Liau Bun Fa Liaw Bun Fa M. Fuad Muhamad Fuad Muhammad Fuad Toni Sitinjak Tumpal JRSitinjak Venny Lieana