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IMPLEMENTASI MARKETING MIX DALAM TABUNGAN BARATA iB BANK BTN SYARIAH KCPS PAREPARE Anugrah Perdana; Abdul Hamid; Arqam Arqam
BANCO: Jurnal Manajemen dan Perbankan Syariah Vol 1 No 1 (2019): Banco : Jurnal Manajemen dan Perbankan Syariah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (460.832 KB) | DOI: 10.35905/banco.v1i1.703

Abstract

Syariah bank BTN KCPS parepare is a bank that supply batara savings ib which make them customers to save , this product is very attractive to the community .To quantity bank in indonesia has up and each bank had to be able to having the power of its own , both the public service , innovative products to stay in business and stable .This study aims to to know the implementation of marketing mix in batara ib on kcps parepare syariah bank btn .The research was conducted in syariah bank btn kcps parepare with a kind of qualitative research was conducted by adopting both fenomenology and in collect the primary data used method of interviews and observation .As for tekhnik analyzing of inductive around. This research result indicates that , the implementation of the program and the implementation of the marketing mix in syariah bank btn kcps parepare applied to all elements videlicet; product , price , place , promotion , people , physical evidence , processe.
STRATEGI MINDSET ENGLISH CENTER PAREPARE PERSPEKTIF MANAJEMEN SYARIAH Rubiah; Moh. Yasin Soumena; Abdul Hamid
BANCO: Jurnal Manajemen dan Perbankan Syariah Vol 1 No 2 (2019): Banco: Jurnal Manajemen dan Perbankan Syariah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.206 KB) | DOI: 10.35905/banco.v1i2.1335

Abstract

This research is a qualitative research using a sociological normative approach. Data were collected using observation and interview methods. Data analysis technique used is to reduce data, present data and draw conclusions. The results of this study can be stated that 1) Strategic planning of the Parepare English Center Mindset can help, assist and ease the cost of English courses. 2) Implementation of the Parepare Mind Center English Center strategy, which means that participants can make payments easier. 3) Evaluate the Parepare Mind Center English Center strategy to run effectively and efficiently. If this is related to sharia management, it is in accordance with the principles of sharia management, namely justice, trustworthiness and accountability, as well as communicative.
Implementasi Etika Islam Dalam Pemasaran Produk Bank Syariah Abdul Hamid; Muhammad Kamal Zubair
BALANCA : Jurnal Ekonomi dan Bisnis Islam Vol 1 No 1 (2019): Balanca: Jurnal Ekonomi dan Bisnis Islam
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (774.405 KB) | DOI: 10.35905/balanca.v1i1.1037

Abstract

Tenaga pemasaran merupakan sarana penghubung utama perusahaan dengan konsumen atau merupakan ujung tombak bisnis perusahaan. Bagi dunia perbankan yang merupakan badan usaha yang berorientasi profit, kegiatan pemasaran sudah merupakan suatu kebutuhan utama dan sudah merupakan suatu keharusan untuk dijalankan, oleh karena itu tenaga pemasar produk perbankan dituntut kreatif dan inovatif dalam melakukan kegiatan pemasaran. Kajian ini bertujuan untuk memahami perilaku tenaga pemasar bank syarih melalui penerapan etika bisnis Islam dalam memasarkan produk-produk bank syariah di kota Parepare. Hasil kajian menunjukkan bahwa para tenaga pemasar bank syariah di kota Parepare sepenuhnya telah mengimplementasikan nilai-nilai syariah yang merupakan bagian dari konsep etika bisnis Islam dalam kegiatan pemasarannya. Penerapan etika bisnis Islam pada tenaga pemasar bank syariah dinilai sangat tepat. Bank syariah yang mempunyai kualitas tenaga pemasaran berbasis etika Islam dapat membangun reputasi untuk keberhasilan perkembangan bank syariah di Parepare.
PERAN HUMAN RESOURCES DEVELOPMENT (HRD) DALAM MENINGKATKAN COMPETITIVE ADVANTAGE KARYAWAN PADA BTN SYARIAH KCPS PAREPARE Andi Asrul Hamka; Moh Yasin Soumena; Abdul Hamid
BANCO: Jurnal Manajemen dan Perbankan Syariah Vol 4 No 1 (2022): Banco: Jurnal Manajemen dan Perbankan Syariah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/banco.v4i1.2653

Abstract

The purpose of this study was to determine the role of Human Resources Development in increasing the Competitive Advantage of employees at BTN Syariah KCPS Parepare. The formulation of this problem is (1) What is the role of HRD for employees of BTN Syariah KCPS Parepare?, (2) what steps are taken by HRD in increasing the competitive advantage of employees of Bank BTN Syariah KCPS Parepare?. The research method used is descriptive qualitative research to explain the implementation of the dual banking system at Bank BTN Syariah KCPS Parepare. This research will be conducted at Bank BTN Syariah KCPS Parepare. Primary data sources are bank employees as financing analysts and secondary data sources are relevant research journals. Data collection techniques are the methods of observation, interviews and documentation. Data analysis using Miles and Huberman, namely reduction, data display and conclusion drawing/verification. The results of the study show (1) The role of HRD in Bank BTN Syariah KCPS Parepare employees is very important, because with the existence of HRD the bank can more easily manage its employees, because it can organize, assess, provide training, and develop employees. Without HRD, the organization or bank will not run because HRD is the liaison between employees and the company. (2) The steps taken by HRD in improving its employees at Bank BTN Syariah KCPS Parepare are starting from looking for and selecting employees who are considered outstanding, providing training to employees who excel, so that employees are better trained with new things, so that able to develop new ideas or new innovations that can increase employee competitiveness. Keywords: The role of HRD, HRD in increasing the Competitive Advantage of Employees