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Journal : MetaCommunication

HUBUNGAN ANTARA KOMUNIKASI TELEMARKETING ASURANSI DENGAN SIKAP CALON PELANGGAN TERHADAP TELEMARKETER [Relations Between Insurance Telemarketing Communication and Potential Customer’s Attitude Towards Telemarketers] Rut Rismanta Silalahi; Witanti Prihatiningsih; Ratu Laura M P B
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.222 KB) | DOI: 10.20527/mc.v3i2.5450

Abstract

ABSTRACT                 Telemarketing of insurance products is used by many companies because it is considered as simple, inexpensive and effective way to reach more customer. However, the potential customer may have different attitudes toward this method. They may be happy to receive such calls, but some of them might feel annoyed and inconvenienced. This study aims to find out whether there is a relation between insurance telemarketing communication and potential customer's attitude towards telemarketers. Using Instrumental Model of Persuasion, we took two factors into account: telemarketer as source factor and content of the call as message factor. The population of this quantitative research is potential customer who had been called by insurance telemarketers in Jakarta. We used snowball sampling technique and collected data through observation, questionnaire, interview and literature study. As the result, we found a significant and strong relation between insurance telemarketers and the attitude of potential customers. There is also a significant relation between messages delivered by telemarketers and the attitudes of potential customers, but with weak coefficient of closeness.Keywords:  Telemarketing Communication, Telemarketer, Attitudes, Instrumental Model of Persuasion. 
KONSTRUKSI MAKNA RITUAL PEMAKAMAN BUDAYA TIONGHOA DI HEAVEN MEMORIAL PARK BOGOR Ahmad Zakki Abdullah; Witanti Prihatiningsih; Ratu Laura M B P
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (385.065 KB) | DOI: 10.20527/mc.v2i2.4083

Abstract

AbstractThe burial or funeral for the deceased is a serious problem for ethnic Chinese. If the ordinance and procedure is incorrect, it will have an impact on the plight of the family. Heaven Memorial Park Bogor is a cemetery located on a hill and designed in harmony with aspects of Feng Sui and modern arrangement. This study aims to find out the construction of the meaning of Chinese Culture funeral rituals at Heaven Memorial Park Bogor. This research uses Erbert Blumer Symbolic Interaction theory. The method used is qualitative with phenomenology approach. The data were taken from Chinese families who buried their relatives at the Heaven Memorial Park cemetery in Bogor. The results showed that ethnic Chinese buried their relatives in the Heaven Memorial Park Bogor based on hereditary cultures, honoring ancestors, seeking blessings and Feng Sui. The conclusion of this research stated that ethnic Chinese retain their traditions and rituals from generation to generation based on their religions and beliefs. Key Word: Funeral Rituals, Tionghoa, Heaven Memorial Park Bogor AbstrakTata cara penguburan atau pemakaman orang yang sudah meninggal merupakan masalah serius bagi etnis Tionghoa, karena jika tata caranya tidak benar, maka akan berdampak pada nasib buruk keluarga yang ditinggalkan. Heaven Memorial Park Bogor merupakan sebuah pemakaman yang berada di atas bukit dan dirancang selaras dengan aspek-aspek Feng Sui dan penataan modern. Penelitian ini bertujuan mengetahui konstruksi makna ritual pemakaman Budaya Tionghoa di Heaven Memorial Park Bogor. Penelitian ini menggunakan teori Interaksi Simbolik Erbert Blumer. Metode yang digunakan kualitatif dengan pendekatan fenomenologi. Pengambilan data diambil dari keluarga Tionghoa yang memakamkan kerabatnya di pemakaman Heaven Memorial Park Bogor. Hasil penelitian menunjukkan bahwa etnis Tionghoa memakamkan kerabatnya di tempat tersebut berdasarkan budaya turun temurun, menghormati leluhur, mencari keberkahan dan Feng Sui. Kesimpulannya, etnis Tionghoa mempertahankan tradisi serta ritual secara turun temurun berdasarkan agama dan kepercayaan yang dianut. Kata Kunci: Ritual Pemakaman, Tionghoa, eaven Memorial Park Bogor