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All Journal Business Review and Case Studies Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Jurnal Pusat Inovasi Masyarakat
Anita Primaswari Widhiani
School Of Business, IPB University, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Social Sciences

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Peluang, Potensi, dan Pengembangan Bisnis Bersama Komunitas Masyarakat Cinta Bogor melalui Seminar Kewirausahaan dan Pengenalan Produk Fadhila Akmaliyah; Siti Jahroh; Lokita Rizky Megawati; Achmad Fadillah; Anita Primaswari Widhiani; Popong Nurhayati; Alfa Chasanah; Retnaningsih Retnaningsih; Febriantina Dewi
Jurnal Pusat Inovasi Masyarakat (PIM) Vol. 2 No. 2 (2020): April 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.677 KB)

Abstract

One of the sectors that can be developed in the economic improvement of Indonesia is small and medium enterprises (SME) sector. Strengthening several important aspects that must be applied in business activities such as digital advertising, marketing strategy, accounting and taxation. The purpose of this activity is to encourage participants who do not have a business to be motivated and increased business for those who already have a business. The event was held with the business school and partnered with the Bogor Love Society (MCB). Through this activity, it is expected to motivate partners to encourage local products to be the flagship product of Bogor. Furthermore, there has been an increased motivation for participants and partners to entrepreneurship and improve the quality of their products. Keywords: business, economy, products, UKM
Risk Management of University During Covid-19 Pandemic: A Look at Academic Support Unit Anita Primaswari Widhiani; Retnaningsih
Business Review and Case Studies Vol. 3 No. 2 (2022): BRCS, Vol 3 No 2, August 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.2.152

Abstract

In the time of the pandemic, universities are changing the way of doing business. The aim of this research is to study how the academic support unit of a university adjusting to the condition and manage the risks that comes with the adjustment. Data collected by in-depth interview with unit head and her subordinates. The jobs with the biggest risks are providing diploma and final transcript and conducting graduation ceremony. Providing diploma and final transcript inherently carry legal and reputation risks and providing the paper version of those documents increase the probability of those risks. The first scenario is to mitigate every risk that may come by doing the job with pandemic protocols. The second scenario is to develop e-diploma system that mitigate the risks associated with producing and producing paper diploma. Conducting physical graduation ceremony during the pandemic requires arduous health and safety measures. The alternative is having digital graduation ceremony on virtual reality platform to mitigate the risks of conducting physical graduation ceremony while still maintaining a sense of engagement. The result of the research shows how universities, especially in academic support, can embrace the change while managing the risks that come with the change. Keywords: risk management, university, academic support unit, Covid-19, working at home
Optimizing Local Resources for Stunting Prevention and Community Health Promotion in Indonesia: A Mixed-Methods Study on Collaborative Communication and Extension Purnaningsih, Ninuk; Eny Palupi; Sulassih, Sulassih; Anita Primaswari Widhiani
Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Vol. 8 No. 8 (2025): August 2025
Publisher : Fakultas Kesehatan Masyarakat, Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/mppki.v8i8.7520

Abstract

Introduction: Stunting remains a major public health concern, particularly in rural areas with limited institutional capacities. This study introduces a novel application of the Resource-Based View (RBV) framework in the context of community health in rural Indonesia, integrating local resource optimization, collaborative communication, and institutional extension to enhance the role of Posyandu cadres in preventing stunting. Methods: This mixed-methods study, using a pre-post-test design combined with qualitative triangulation, was conducted between February and August of 2024. The study involved structured learning needs assessments followed by mentoring interventions. Data were collected from a purposive sample of 30 cadres, 9 female leaders, and 57 toddler mothers in selected rural communities through focus group discussions, participatory assessments, interactive feedback sessions, and quantitative pre-post evaluations. Results: The intervention improved the Posyandu cadres’ competencies in nutrition counseling, healthy food preparation, public speaking, and counseling. Structured collaborative communication between cadres, community leaders, and healthcare professionals enhances coordination and aligns training with community needs. Notably, the integration of digital platforms, such as WhatsApp, facilitated ongoing mentoring, wider outreach, and program continuity. Participatory mechanisms further increased program responsiveness and sustainability, whereas local leadership engagement strengthened institutional legitimacy and community ownership. Conclusion: This study demonstrates that collaborative communication, capacity building, and institutional support effectively strengthen the role of Posyandu cadres in preventing stunting by improving both technical and communication skills. By integrating the Resource-Based View (RBV), collaborative communication, and institutional extension frameworks, this study offers a novel and scalable model for optimizing local resources and designing context-specific empowerment programs in resource-limited rural settings. However, the limitations include the small sample size, rural focus, and absence of a control group, indicating the need for larger randomized controlled trials and further research on long-term sustainability.
Co-Authors Achmad Fadillah Chasanah, Alfa Eny Palupi Fadhila Akmaliyah Febriantina Dewi Ninuk Purnaningsih Popong Nurhayati Retnaningsih Siti Jahroh Sulassih, .