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Majdah M Zain
Universitas Islam Makassar
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Journal : Journal of Training and Community Service Adpertisi

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Pemberdayaan Petani Melalui Digitalisasi Agribisnis M.ZAin, Majdah; Ibrahim, Helda; Musdalifah, Musdalifah; Asrib, Ahmad Rifqi
JOURNAL OF TRAINING AND COMMUNITY SERVICE ADPERTISI (JTCSA) Vol. 5 No. 2 (2025): Juli 2025
Publisher : ADPERTISI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62728/jtcsa.v5i2.650

Abstract

This study aims to empower farmers in Takalar Regency through agribusiness digitalization. Despite having significant agrarian potential, farmers face challenges in marketing their products due to limited access to information and technology. Through a participatory approach, this activity involves outreach, training, and hands-on practice regarding the use of digital technology for online marketing. The results demonstrate an 80% increase in knowledge among participants, as well as the adoption of mobile applications and e-commerce platforms for product marketing. However, challenges such as limited internet access and digital literacy still need to be addressed. It is hoped that this program can strengthen food security and sustainably improve farmers' welfare.
Transformasi Digital Untuk Pemasaran Online Melalui Penyuluhan ibrahim, Helda; M.Zain, Majdah; Sulfiana, Sulfiana; Hasmirati, Hasmirati; Husain, Fahrisal; Asrib, Ahmad Rifqi Asrib
JOURNAL OF TRAINING AND COMMUNITY SERVICE ADPERTISI (JTCSA) Vol. 5 No. 2 (2025): Juli 2025
Publisher : ADPERTISI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62728/jtcsa.v5i2.651

Abstract

The outreach and digital transformation activities for online marketing in Aeng Batu-Batu Village, South Sulawesi, aim to enhance the community's understanding and skills in utilizing digital technology. In the context of economic empowerment, this initiative focuses on developing the marketing of agricultural products through digital platforms, which is expected to improve the competitiveness of Micro, Small, and Medium Enterprises (MSMEs). The methods employed include lectures, discussions, and hands-on practices, involving various local stakeholders, including farmers and housewives.The results of these activities indicate an increased awareness among the community regarding agribusiness digitalization and the importance of digital literacy. With this training, it is hoped that the community can optimize local potential, increase income, and reduce reliance on conventional marketing methods. This initiative serves as an initial step in facilitating the community's adaptation to the digital era, while also supporting local economic sustainability.
Co-Authors Adriyanti Syam Ahmad Rifqi Asrib Andi Haslindah Asrib, Ahmad Rifqi Asrib Awaluddin Yunus, Awaluddin Ayu Puspitasari Fatmawati Fatmawati Hasmirati Helda Ibrahim Husain, Fahrisal Ihwan Patiroy Mahyuddin, nFN Musdalifah Mahmud Musdalifah Musdalifah Musdalifah, Andi Musdalipa, Musdalipa nFN Mahyuddin Nurlaelah, Andi Titi SULFIANA, SULFIANA Syamsari Syamsari Syamsul Rahman, Syamsul Tanzil Ibrahim