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All Journal Jurnal Pariwisata Journal on Education Jurnal Ilmiah Poli Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Pengabdian Mandiri Jurnal Pengabdian Masyarakat Bhinneka International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Economics and Management Scienties Adabi: Journal Of Public Administration And Business Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual Journal of Multidimensional Management Jurnal Bisnis Digital dan Enterpreneur (BISENTER)
Azmen Kahar
Universitas Negeri Padang
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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PENGARUH NILAI HARGA MAKANAN TERHADAP SIKAP TURIS PADA MAKANAN LOKAL SUMATERA BARAT Azmen Kahar; Sharnuke Asrilsyak
Jurnal Pariwisata Vol 8, No 1 (2021): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.414 KB) | DOI: 10.31294/par.v8i1.8673

Abstract

ABSTRAKBanyaknya daerah wisata yang ada di Indonesia menyebabkan perlu adanya diferensiasi dalam hal keunikan. Salah satunya adalah kota Padang, salah satu destinasi wisata khusunya pada bidang kuliner. Penelitian ini bertujuan untuk menganalisis pengaruh Nilai Harga Makanan terhadap Sikap Turis Pada Makanan Lokal Padang. Jenis penelitian ini adalah penelitian kausatif yang melihat pengaruh variabel bebas yaitu nilai harga makanan terhadap variabel terikat yaitu sikap turis pada makanan lokal padang. Responden dalam penelitian ini adalah turis/wisatawan nusantara yang mengunjungi daerah wisata kota Padang. Penentuan jumlah sampel menggunakan teknik purposive sampling sebanyak 200 responden. Teknik analisis data yang digunakan adalah analisis jalur. Hasil penelitian menunjukan bahwa Nilai Harga Makanan berpengaruh signifikan terhadap Sikap Turis Pada Makanan Lokal Padang. Kata Kunci: Nilai-nilai Konsumsi (TCV), Nilai Harga Makanan, Sikap Turis Pada Makanan Lokal ABSTRACTThe large number of tourist areas in Indonesia requires differentiation in terms of uniqueness. One of them is the city of Padang, a tourist destination especially in the culinary field. This study aims to analyze the effect of the value of price on tourist attitudes on lokal Padang food. This type of research is a causative study that looks at the influence of independent variables, namely the value of food taste to the dependent variable, namely the attitude of tourists to lokal Padang food. Respondents in this study were tourists / tourists visiting the tourist area of the city of Padang. Determination of the number of samples using a purposive sampling technique of 200 respondents. The data analysis technique used is path analysis. The results showed that the price of food significantly influenced the attitude of tourists in lokal Padang food. Keywords: Theory of Consumption Values (TCV), Price Values, Tourist Attitudes in Lokal Foods
Saat Nilai Kesehatan Makanan mempengaruhi Sikap Turis pada Makanan Lokal Kota Padang Azmen Kahar; Sharnuke Asrilsyak
Jurnal Ilmiah Poli Bisnis Volume 12 Nomor 2 Tahun 2020
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.12.2.383

Abstract

Abstract: This study aims to analyze the effect of the value of health on tourist attitudes on local Padang food. This type of research is a causative study that looks at the influence of independent variables, namely the value of health to the dependent variable, namely the attitude of tourists to local Padang food. Respondents in this study were tourists / tourists visiting the tourist area of the city of Padang. Determination of the number of samples using a purposive sampling technique of 100 respondents. The data analysis technique used is path analysis. The results showed that the health value of food significantly influenced the attitude of tourists in local Padang food. Keywords: Consumption Values (TCV), Health Values, Tourist Attitudes in Local Foods Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh nilai kesehatan makanan terhadap sikap turis pada makanan lokal Padang. Jenis penelitain ini adalah penelitian kausatif yang melihat pengaruh variabel bebas yaitu nilai kesehatan makanan terhadap variabel terikat yaitu sikap turis pada makanan lokal padang. Responden dalam penelitian ini adalah turis/wisatawan yang mengunjungi daerah wisata kota Padang. Penentuan jumlah sampel menggunakan teknik purposive sampling sebanyak 100 responden. Teknik analisis data yang digunakan adalah analisis jalur. Hasil penelitian menunjukan bahwa nilai kesehatan makanan berpengaruh signifikan terhadap sikap turis pada makanan lokal Padang. Kata Kunci: Nilai-nilai Konsumsi (TCV), Nilai Kesehatan Makanan, Sikap Turis Pada Makanan Lokal
Online Shop Trends For Women Entrepreneurs In Improving The Family Economy Meci Nilam Sari; Nadia Angraini; Azmen Kahar; Rika Septrizarty; Dabitha Wise Maliha
Journal on Education Vol 5 No 3 (2023): Journal on Education: Volume 5 Nomor 3 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i3.1467

Abstract

Women entrepreneurs are one of the factors driving the household economy, because women entrepreneurs have a tenacious and persistent nature, have creativity, motivation, and innovation which can later advance MSMEs in Indonesia. Women entrepreneurs make a significant contribution to the economy in terms of job creation, skills development, and poverty alleviation. Entrepreneurs are able to compete with male entrepreneurs. By utilizing existing social media, women entrepreneurs are more innovative, creative, and efficient in using their time and are able to balance their time between work, household and also the business they run. Social media, e-commerce make them sell more of the items they promote with online shop trends in the digital marketing world.
Analisis Strategi Bisnis UMKM melalui Pemanfaatan Media Sosial Tiktok Shop Meci Nilam Sari; Rika Septrizarty; Wila Farlina; Azmen Kahar; Agus Nurofik
Journal of Economics and Management Scienties Volume 5 No. 3, June 2023
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v5i3.18

Abstract

During the Covid-19 pandemic, it was a period where initially all business sectors experienced a decline, starting from turnover, creativity and innovation in products, packaging, and efforts to promote business development in Indonesia. MSMEs in the city o f Padang are starting to move into their business activities, which initially started as an offline shop/door to door, now they have turned into an online shop. Every business owner must do an online shop because of the impact of the pandemic. the times from day to day are always included in terms of business promotion by using the Tik Tok Shop for MSMEs in the city of Padang. With this convenience, consumers do not need to be tired of spending time, transportation money to shop at the market or mall because all products are provided in one Tiktok shop application and free shipping is delivered directly to consumers' homes.
Kajian Literatur: Fenomena Viral Brand dan Dampak Pada Pembelian Mixue Dabitha Wise Maliha; Meci Nilam Sari; Azmen Kahar; Rika Septrizarty; Sharnuke Asrilsyak
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i1.3996

Abstract

Since 2020, Mixue has started to expand in Indonesia and experienced rapid development by opening 317 outlets by the end of March 2022. The massive opening of Mixue outlets cannot be separated from the viral phenomenon among netizens. This article aims to analyze the literature review related to the virality of the Mixue brand and its impact on product purchases. There are 5 scientific works have been analyzed and the results show that viral marketing has a positive and significant influence on consumer interest and purchasing decisions. Furthermore, turbo marketing can also positively and significantly influence on consumer purchasing decisions. Finally, the existence of brand image and brand awareness can also have a positive and significant influence on consumer purchasing decisions.
BERSIH-BERSIH PANTAI AREA WISATA RELIGI MASJID AL-HAKIM PADANG PENGABDIAN DOSEN DAN MAHASISWA PRODI ADMINISTRASI BISNIS Rika Septrizarty; Azmen Kahar; Asrul Mulyadin; Nadia Angraini; Meci Nilam Sari; Yulia Rahmi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2023): Volume 4 Nomor 3 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i3.17350

Abstract

Wisata religi merupakan wisata yang diminati masyarakat saat ini. Masjid Al-Hakim yang berlokasi di pantai Padang menjadi tujuan objek wisata religi, baik wisata lokal maupun nasional. Keindahan Masjid yang berlokasi tepat di tepi pantai menjadi daya tarik bagi wisatawan, hanya saja keindahan tersebut dirusak oleh sampah yang bertebaran di berbatuan sekitar pantai. Tim pengabdian kepada masyarakat prodi administrasi bisnis yang terdiri dari dosen dan mahasiswa, sebanyak 15 orang melakukan kegiatan berisih-bersih pantai yang berlokasi di area Masjid Al-Hakim Padang. Dari kegiatan tersebut, dapat dikurangi sampah sebanyak 15 kantong plastik. Kegiatan ini tidak dapat membersihkan pantai secara permanen, karena sampah yang datang adalah sampah yang dibawa air laut dari sungai yang sudah dicemari sampah. Kesadaran masyarakt untuk tidak membuang sampah di sungai sangat diharapkan. Untuk itu perlu kerjasama berbagai pihak dalam sistem pengelolaan sampah yang berkelanjutan di kota Padang.
APLIKASI ETHNO-EDUGAMES (BEBENTENGAN) DAPAT MENINGKATKAN PENGUASAAN KONSEP BELAJAR SISWA PKBM SAMBOJA SOLOK Agus Nurofik; Nadia Angraini; Sartika Yuliana; Asrul Mulyadin; Rika Septrizarty; Azmen Kahar; Dabitha Wise Maliha
JURNAL PENGABDIAN MANDIRI Vol. 2 No. 12: Desember 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Latar Belakang kemajuan teknologi telah meningkatkan kualitas pendidikan dan memberikan peluang terciptanya inovasi dalam pembelajaran, seperti pengembangan aplikasi permainan edukasi etnik dengan menggunakan permainan tradisional (Bebentengan). Tujuan penelitian ini adalah untuk mengetahui peningkatan penguasaan konsep siswa melalui penggunaan aplikasi game edukasi etnik. Metode: Metode yang digunakan adalah desain penelitian “Quasi-eksperimental with non-equivalent control group design”. Kelas eksperimen berjumlah 26 siswa dan kelas kontrol berjumlah 24 siswa dilakukan di sebuah sekolah menengah atas di Solok.Instrumen penelitian yang digunakan adalah soal pre-test dan post-test serta respon siswa. Hasil: Diperoleh hasil belajar pada kelas eksperimen sebanyak , pretest 51,86, posttest 81,33, dan nilai n gain yang termasuk kategori sedang sebesar 0,61. Selanjutnya kelas kontrol termasuk kategori rendah mempunyai pre-test sebesar 58 dan post-test sebesar 74 dengan nilai n gain sebesar 0,33. Hasil survei respon siswa menunjukkan bahwa secara keseluruhan siswa memberikan respon yang sangat baik terhadap penggunaan aplikasi Ethno-Edugames (Fortification). Disimpulkan bahwa penggunaan aplikasi Ethno-Edugames (enhanced version) dapat meningkatkan penguasaan konsep siswa PKBM Samboja Solok
Linkage of Customer Stewardship and Business Continuity in SME’s Post Pandemic using Marketing Mix 7P’s Analysis : Case Study of An Optical in Padang, Indonesia Septrizarty, Rika; Kahar, Azmen; Angraini, Nadia; Asrilsyak, Sharnuke
Adabi : Journal of Public Administration and Business Vol 10, No 2 (2023): December 2023
Publisher : STIA Adabiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62066/jpab.v10i2.4

Abstract

The current economic situation has not yet returned to stability as it was before  pandemic.  In fact. it  continues to decline. Ihsan Optical located  in Padang, West Sumatera, Indonesia has not yet recovered during  post pandemic. The sales post pandemic only 53% of pre pandemic. This research aimed to find out how the linkage of customer stewardship and business continuity of Ihsan Ooptical (a small and medium enterprise) can survive after Pandemic using marketing mix 7P’s analysis. Method of the research was qualitative research by conducting initial observation, in-depth interviews of  key informants: the owner,  employees and loyal customers.  Through tangible analysis, it was found that the costumers got the complacency from Product, Price, People and Process, whereas the other elements; Place, Promotion and Physical Evidence need to be improved. It was concluded even though there are shortcomings, costumers still feel satisfied. the value of customer stewardship behaviour applied by owner and employee are the thinking “in the customer’s shoes” and being a customer when serving  The quality assurance of products and services make  and create the business continuity.
MENINGKATKAN GAIRAH USAHA KECIL DAN MENENGAH (UMKM) DENGAN PERANTARA EKSTERNAL DAN MENGEMBANGKAN POTENSI INTERNAL Azmen Kahar; Rika Septrizarty; Asrul Mulyadin; Meci Nilam Sari; Dabitha Wise Maliha
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3: Agustus 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v2i3.2992

Abstract

Pengembangan usaha mikro kecil dan menengah (UMKM) dengan mengedepankan pihak eksternal dan potensi internal. Pengembangan internal kelompok usaha untuk meningkatkan potensinya dengan menggunakan modal benih dengan simpanan sendiri, inovasi produksi, perluasan jaringan pemasaran, dan penyempurnaan sarana dan prasarana usaha. Selain itu, dengan pendanaan dari pihak luar dan Dinas UMKM Kota Sawahlunto,UMKM memberikan akses sumber pendanaan, pembinaan dan pelatihan, melakukan kegiatan promosi produk dan pemasaran produk, diperluas dengan menyediakan sarana dan prasarana. Namun, beberapa pengusaha terkendala oleh kenaikan harga produk, keterbatasan tenaga, masalah permodalan, kurangnya sarana dan prasarana, serta kurangnya akses pemasaran produk
Melestarikan Kesenian Tari Piring Diateh Talua Ciri Khas Batu Bajanjang Azmen Kahar; Nur Putri Khalbi; Hilda Nurhidayati; Ravel Dwi Septia Andika; Yudi Mubarok
Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual. Vol. 2 No. 2 (2025): Juni : Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v2i2.737

Abstract

Traditional arts are an important part of cultural heritage that must be preserved. One of the unique and distinctive art forms from Batu Bajanjang, Lembang Jaya District, in Solok Regency, West Sumatra, is the Plate Dance in Ateh Talua. This dance has deep philosophical values and requires extraordinary skills from the dancers. However, modernization and the decreasing interest of the younger generation are major challenges in preserving this dance. This article discusses the History of Plate Dance Art, Plate Dance Art in Diateh Talua, and efforts that can be made to Preserve Plate Dance in Ateh Talua so that it remains part of the cultural identity of the Batu Bajanjang community. Through education, cultural festivals, and government and community support, this art can continue to develop and be passed on to future generations.
Co-Authors Agus Nurofik Al Hambra Anggun Kurniati Arda, Arda Dian Nugraha Asrul Mulyadin Asrul Mulyadin Azkarni Kamal Dabitha Wise Maliha Hermansyah Hermansyah Hermansyah Hermansyah Hilda Nurhidayati Jefriyan Putra Deska Meci Nilam Sari Meci Nilam Sari Meci Nilam Sari Meci Nilam Sari, Meci Nilam Muhammad Althof Fauzan Zain Muhammad Hafizd Nadia Angraini Nasywa Farhanah Izan Nur Putri Khalbi Pranata, Feriantano Sundang Ravel Dwi Septia Andika Ridho Ryswaldi Rika Septrizarty Rika Septrizarty Rika Septrizarty Saladin, Khairani Sartika Yuliana Septrizarty, Rika Sharnuke Asrilsyak SUPRAPTO Vischa Mansyera Pratama Wila Farlina Yudi Mubarok Yulia Rahmi