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All Journal Jurnal Mantik Jurnal GeoEkonomi Jurnal Administrasi Bisnis (J-Adbis) International Journal of Applied Finance and Business Studies Journal of Creative Power and Ambition (JCPA) Research In Management and Accounting (RIMA) Lentera Negeri EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah OBOR: Oikonomia Borneo Jurnal Abdimas Mahakam
Rudy Syafariansyah
Universitas Widya Gama Mahakam Samarinda
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The impact of consumer boycott on corporate financial performance: Evidence from PT Unilever Indonesia TBK Muhammad Astri Yulidar Abbas; Alisanabela Nasrun; Siti Rohmah; Rudy Syafariansyah Dachlan
International Journal of Applied Finance and Business Studies Vol. 13 No. 4 (2026): March: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i4.472

Abstract

This study examines the comparative financial performance of PT Unilever Indonesia Tbk before and during the viral boycott of Israeli/pro-Israel products in Indonesia. Using a quantitative comparative approach, financial performance is evaluated through liquidity, solvency, activity, and profitability ratios based on quarterly financial reports from Q4-2022 to Q3-2024. The findings indicate fluctuations in several financial ratios during the boycott period; however, the overall financial performance category remained relatively stable. Liquidity and solvency ratios were categorized as suboptimal both before and during the boycott, while profitability and activity ratios largely remained in the optimal category.
Co-Authors Abd Rachim abdul rachim Adamatheya Julio Supik Agus Riyanto Agustinus Awang Ahmad Surahman Ali Mushofa Alisanabela Nasrun Angelika Fera Chrisna Monica Asa Daniel Fremont Dian Irma Aprianti Dian Irma Aprianti Eka Melliyani Eko Hendriyadi Erni Setiawati Hendra Herdi Nirwany Ida Ariyani Kamsiah Karin Setiani Kurniati Ningsih Linda Memi Zhara Lita Furiawan M. Astri Yulidar Abbas Mansyur Marcella Reobita Lyan Muhammad Astri Yulidar Abbas Muhammad Reza Pahlepi Nadya Yunan Naufal Yumna Lathif Nur Fadilah Aini Nur Nabila nur nabilla Priskila Priskila Reslianty Rachim Rivaldi Ramadhan Reksa Saparliddin Syachranie Sekar Wulandari Shinta Natali Siti Rohmah Sri Wahyuti Subkhan Afrian Susanti Susanti Thomas Zahrotul Ariska Zulkifli