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All Journal Jurnal Sosial Ekonomi Pertanian Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Sains Manajemen dan Bisnis Indonesia Jurnal Warna : Pendidikan dan Pembelajaran Anak Usia Dini Majalah Ilmiah Dian Ilmu Dharmas Education Journal (DE_Journal) Salus Cultura: Jurnal Pembangunan Manusia dan Kebudayaan JECIE (Journal of Early Childhood and Inclusive Education) Journal of Education Technology and Inovation
Riza Wahyu Utami
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK DAN LAYANAN TERHADAP KEPUASAN KONSUMEN DI SEKAR ARUM FRUITS Noveli dwi arfinda sari; Denok Mugi Hidayanti; Riza Wahyu Utami
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.36145

Abstract

This study investigates the influence of product quality and service quality on customer satisfaction at Sekar Arum Fruits. The background of the research lies in the importance of maintaining customer satisfaction within the fresh fruit retail sector amid increasingly competitive business conditions. A quantitative approach was employed using descriptive and causal methods. The sample consisted of 96 respondents selected through purposive sampling. Data were collected using a validated and reliable questionnaire. The analysis was conducted using multiple linear regression with the assistance of SPSS. The findings show that neither product quality nor service quality has a significant effect on customer satisfaction, either partially or simultaneously. This is indicated by significance values greater than 0.05 in both the t-test and F-test. The R square value of 0.001 reveals that only 0.1% of the variation in customer satisfaction is explained by the two independent variables, with the remainder influenced by other unexamined factors. These results imply that in the context of Sekar Arum Fruits, factors such as price, store convenience, and promotional strategies may play a more dominant role in shaping customer satisfaction.
Co-Authors Ahmad Afandi Denok Mugi Hidayanti Djamali Fadil Fadian Musyayyadah Jamilah, Nurul Neviyani Neviyani, Neviyani Noveli dwi arfinda sari Nur Sayidah Putra, Wijaya Adi SRI UTAMI ADY Umi Masruro Wahyuniati Cholis